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Game on: iion launches ‘immersiion’ – the First Advertising Platform, Purpose-Built To Reach Audience Segments Across All Gaming Environments

Martech Series

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

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What Are The Benefits of In-Game Advertising?

Clearcode

Advertisers have been seeking new and innovative ways to reach their target audiences without disrupting the user experience, and in-game advertising is proving to be a successful channel. Build brand awareness — using different mediums means getting a brand message in front of audiences across various channels.

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What Is In-App Mobile Advertising and How Does It Work?

Clearcode

With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. How Are In-App Ads Served?

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What Are the Challenges and Opportunities of In-Game Advertising?

Clearcode

Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. Including products or services in a game to build brand awareness might have a positive impact, as long as the ads don’t interrupt the gaming experience.

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Airtel Wynk Music, the #1 music app in India, partners exclusively with InMobi for display ad monetization

InMobi

Commenting on the partnership with InMobi, Kartik Sheth, CEO, Airtel Wynk Music said, " Wynk is one of India's most popular entertainment apps and our goal was to work with the right display ad monetization partner who with the right platform could bring the balance of user experience and monetization capability to us and hence, chose InMobi.

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Best Practices for Scaling Your Mobile Performance Advertising Campaigns

InMobi

These kinds of apps had mass appeal, and could conceivably be downloaded and used by at least half of the smartphone-owning audience in a more mature market like the U.S. Today, the kinds of apps coming to market have more niche audiences. Let’s consider a simple banner ad, for example. In the U.S.,

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Given its natural tendency to disrupt the user experience, advertisers should consider only reveal the video after a banner is clicked. The expandable ad is a type of rich media ad, but can be seen as a combination of banner and interstitial ads.