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What Are The Benefits of In-Game Advertising?

Clearcode

Investing in in-game advertising allows brands to: Reach diverse audiences — in-game advertising gives brands the opportunity to get their message in front of diversified and specific audiences. Build brand awareness — using different mediums means getting a brand message in front of audiences across various channels.

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What Is In-App Mobile Advertising and How Does It Work?

Clearcode

Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. interstitial and banner).

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Game on: iion launches ‘immersiion’ – the First Advertising Platform, Purpose-Built To Reach Audience Segments Across All Gaming Environments

Martech Series

According to an Entertainment Software Association (ESA) report , the average gamer’s age in 2022 is 31 years. Some examples of this include banners, interstitials, playable or rewarded videos. Helping brands navigate the complex gaming environment. Empowering brands to simplify and scale audience engagement.

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Airtel Wynk Music, the #1 music app in India, partners exclusively with InMobi for display ad monetization

InMobi

Commenting on the partnership with InMobi, Kartik Sheth, CEO, Airtel Wynk Music said, " Wynk is one of India's most popular entertainment apps and our goal was to work with the right display ad monetization partner who with the right platform could bring the balance of user experience and monetization capability to us and hence, chose InMobi.

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What Are the Challenges and Opportunities of In-Game Advertising?

Clearcode

According to the marketing rule of seven , it is said that an average person needs to see a brand, product, or service seven times before they make a decision to purchase it. Including products or services in a game to build brand awareness might have a positive impact, as long as the ads don’t interrupt the gaming experience.

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Given its natural tendency to disrupt the user experience, advertisers should consider only reveal the video after a banner is clicked. The expandable ad is a type of rich media ad, but can be seen as a combination of banner and interstitial ads.

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Best Practices for Scaling Your Mobile Performance Advertising Campaigns

InMobi

And, there’s a key difference in how someone would interact with an entertainment app with wide, popular appeal versus the more niche apps today that tend to provide a more concrete utility. Let’s consider a simple banner ad, for example. Originally a holdover from the desktop world, banners these days only offer reach.