Martech Series

NOVEMBER 23, 2022

According to an Entertainment Software Association (ESA) report , the average gamer’s age in 2022 is 31 years. Some examples of this include banners, interstitials, playable or rewarded videos. Helping brands navigate the complex gaming environment. Empowering brands to simplify and scale audience engagement.

Audience 90

Audience Advertising Rich Media Entertainment 90

MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Can offer animated and interactive rich media content. Given its natural tendency to disrupt the user experience, advertisers should consider only reveal the video after a banner is clicked. Pros of Interstitial Ads. Larger space.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Clearcode

AUGUST 13, 2023

Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. interstitial and banner).

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

InMobi

SEPTEMBER 30, 2019

And, there’s a key difference in how someone would interact with an entertainment app with wide, popular appeal versus the more niche apps today that tend to provide a more concrete utility. Let’s consider a simple banner ad, for example. Originally a holdover from the desktop world, banners these days only offer reach.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

JULY 20, 2020

Myth #2: Users Spend Most of Their Time Engaging Only with the Largest Social Media Apps Over the last few years, mobile users have been spending more time outside of the “Walled Garden” social and communication apps. Amplify brand awareness by targeting users across devices. weather, utilities and more.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Single Grain

AUGUST 7, 2023

These advertisements can take various forms, including: Banner Ads : Displayed at the top or bottom of an app or mobile website. Purpose : Mobile advertising focuses on displaying advertisements to generate awareness or drive sales, while mobile marketing may also include engagement, customer service, brand building, and other objectives.

Advertising 52

Advertising Mobile Ads Banner Rich Media 52