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Game on: iion launches ‘immersiion’ – the First Advertising Platform, Purpose-Built To Reach Audience Segments Across All Gaming Environments

Martech Series

According to an Entertainment Software Association (ESA) report , the average gamer’s age in 2022 is 31 years. Some examples of this include banners, interstitials, playable or rewarded videos. Enables advertisers to create engaging standard, rich media and video creative ads seamlessly inside the same platform, A/B test creative.

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Can offer animated and interactive rich media content. Given its natural tendency to disrupt the user experience, advertisers should consider only reveal the video after a banner is clicked. Pros of Interstitial Ads. Larger space.

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What Is In-App Mobile Advertising and How Does It Work?

Clearcode

Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. interstitial and banner).

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InMobi partners with iQIYI International to drive OTT Demand Programmatically

InMobi

With the platform’s best-in-class platform capabilities and a wide portfolio of top-class global advertisers, the publisher has seen 2X growth in ad revenues in just six months, and 83% fill rates on banner ads and 90% on interstitial ads.

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The State of Programmatic Video in Asia: Q1, 2020

InMobi

In Q1 2020, Shopping, News, Technology, Entertainment and Dating were the top spending verticals. News is the biggest programmatic spender Programmatic video ad spends grew 7 percent YoY in India with the top verticals being News, Shopping, Business, Entertainment and Finance. Programmatic Video Advertising in ANZ 1.In-app

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The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. Banner Ads. Australia $11 $6.5 Native Ads.

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Interstitial mobile ads are killing it: 25 times video views, 7 times conversions, 9 times revenue

InMobi

Since an interstitial ad unit is typically 10 times larger than the size of a traditional banner ad and also because of how it appears within the flow of regular content, this type of ad is more likely to capture the user’s attention than other formats.