InMobi
AUGUST 29, 2012
What better way to accelerate your brand awareness than through rich media? By using it to create an immersive and entertaining experience, consumers can really get up close and personal with brands. kodwanted to introduce young new drivers and raise awareness of its kodCitigo.
Martech Series
NOVEMBER 23, 2022
According to an Entertainment Software Association (ESA) report , the average gamer’s age in 2022 is 31 years. This is achieved via its proprietary suite of buying and selling game-tech, which it uses to power brands, enabling them to reach an estimated three billion-plus highly engaged gamers globally.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
InMobi
SEPTEMBER 30, 2019
And, there’s a key difference in how someone would interact with an entertainment app with wide, popular appeal versus the more niche apps today that tend to provide a more concrete utility. This is hardly a bad thing, as brand awareness and name recognition are critical components to a well thought-out mobile marketing campaign.
MobileAds
JANUARY 20, 2021
Can offer animated and interactive rich media content. Sample mobile expandable ad with a combination of rich media like video, photo gallery, and social feeds. The expandable ad is a type of rich media ad, but can be seen as a combination of banner and interstitial ads. Pros of Interstitial Ads.
Clearcode
AUGUST 13, 2023
Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. Brands and advertisers run ad campaigns across multiple mobile apps to increase brand awareness and conversions, just like they do with other digital advertising channels, such as web advertising.
Ad Beat
NOVEMBER 20, 2019
In fact, 87 percent of the people openly admitted that they want more video content from their favorite brands. 20% wanted to see more entertaining ‘viral’ style videos. . So, investing in videos can help boost brand awareness and create a “buzz” about your products/ services. 39% of people cited explainer videos. .
InMobi
AUGUST 21, 2013
With the wide availability of free WiFi across many airports and in flight WiFi becoming a reality, the brands have tremendous opportunity to reach travelers and keep them entertained. Emerging technologies such as augmented realty, rich media applications are driving dynamic and interactive marketing campaigns.
Expert insights. Personalized for you.
40 
Let's personalize your content