Remove Brand Awareness Remove Entertainment Remove Mobile Ads Remove Rich Media
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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? There’s no such thing as a universal ad format. So instead, let’s look at the available types of ads for mobile—traditional and trending. On overall ad spending for interstitial is high. Let’s face it.

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Škoda Revs Up Rich Media in Spain

InMobi

What better way to accelerate your brand awareness than through rich media? By using it to create an immersive and entertaining experience, consumers can really get up close and personal with brands. recent example is our ad of the month for August.

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What Is In-App Mobile Advertising and How Does It Work?

Clearcode

Mobile apps serve ads through the use of a software-development kit (SDK), meaning that developers have to integrate the given AdTech vendor’s SDK into their app. Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. Facebook’s Mobile Ads was launched in 2012.

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Best Practices for Scaling Your Mobile Performance Advertising Campaigns

InMobi

And, there’s a key difference in how someone would interact with an entertainment app with wide, popular appeal versus the more niche apps today that tend to provide a more concrete utility. Think about a mobile game like Subway Surfers versus an app that provides a real-life utility like Uber. In the U.S.,

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The Mobile Opportunity for Travel Marketers

InMobi

With the wide availability of free WiFi across many airports and in flight WiFi becoming a reality, the brands have tremendous opportunity to reach travelers and keep them entertained. billion in 2016 on digital advertising which includes both online and mobile. As per eMarketer forecast travel marketers will spend $4.7

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How Does Mobile App Advertising Work? Dispelling Common In-App Advertising Myths

InMobi

Myth #2: Users Spend Most of Their Time Engaging Only with the Largest Social Media Apps Over the last few years, mobile users have been spending more time outside of the “Walled Garden” social and communication apps. This enables buyers to retarget their desktop and mobile web users in a mobile app environment.

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11 Mobile Advertising Types to Improve Your ROAS

Single Grain

As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. Work With Us Importance of Ads for Mobile Devices It’s no surprise that mobile advertising is at its peak – the number of U.S.