Single Grain

AUGUST 3, 2023

Plus, other forms of social media, in-app, and influencer advertising make up the bulk of display ad spend. 2) Dynamic Creatives Even though more marketers are investing in display advertising, this ad format has downsides. For example, some display ads worsen the user experience and result in “ banner blindness.”

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

InMobi

JULY 20, 2020

In fact, the average user spends around 50% of their time on mobile engaging with apps across gaming, entertainment, news. Myth #3: In-App Gaming Can Only Reach Young Males Gaming is one of the biggest app verticals in terms of users and ad volume, and almost a third of the world’s population will play a mobile game this year.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads.

Advertising 52

Advertising Finance CPC Brand Awareness 52