Single Grain

AUGUST 3, 2023

You should devote your display ad dollars to more than social media apps: 59% of Gen Zs use their mobile phone to access entertainment , with YouTube (and not TikTok!) After entertainment, Gen Zs use apps to play games and even do their homework. There are multiple display ad formats you can use on all these apps.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

InMobi

JULY 20, 2020

In fact, the average user spends around 50% of their time on mobile engaging with apps across gaming, entertainment, news. Myth #3: In-App Gaming Can Only Reach Young Males Gaming is one of the biggest app verticals in terms of users and ad volume, and almost a third of the world’s population will play a mobile game this year.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

AdvertiseMint

SEPTEMBER 17, 2023

These TikTok ads are ideal for brands looking to make a big impression right from the start. In addition, they are the best option for brand awareness and storytelling. Brand takeover ads. TikTok’s brand takeover ads are like a VIP ticket to grab users’ attention.

Fashion 52

Fashion Video Ads Food Education 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads.

Advertising 52

Advertising Finance CPC Brand Awareness 52