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How Google’s Ad Tech Algorithms Shape Our Digital Culture

The Ad Tech Blog

Ad Tech Checklist for Marketers Define Clear Objectives : Start by defining your campaign goals. Whether it’s brand awareness, lead generation, or sales, your objectives will guide your ad tech strategy. Train the ad click prediction model using the loaded data with train_ad_click_prediction_model(data_frame). #

Ad Tech 100
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Time Decay Attribution Model: What Is It and How Does It Work?

MNTN

Imagine a customer’s journey in which they first click on a digital ad, visit the brand’s website a week later, and finally — two days before making a purchase — click on a retargeting ad. The ad click would get the least amount of credit in this scenario.

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Why we care about adtech: The complete guide

Martech

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

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Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

Monetize More

This way, even if they don’t click on it right away, they’ll remember seeing it later and will probably visit your site again because they’re curious to see what’s under that ad. Pros: More attention, brand awareness and engagement. Accidental clicks inflating a fake high click through rate.

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How Does In-App Advertising Work?

InMobi

Goals could range from brand awareness, i.e. reaching as many relevant people as possible looking at their ads, to driving a specific action like a mobile web landing page visit or an app download via a particular app store.

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How to Analyze Facebook Ads Performance

AdvertiseMint

This blog post will discuss how to easily analyze Facebook ad campaigns. Are you aiming to boost brand awareness, drive website traffic, generate leads, or increase sales? Look for the “Ads Manager” tab on your Facebook business page or visit business.facebook.com.

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How Does Mobile App Advertising Work? Dispelling Common In-App Advertising Myths

InMobi

Amplify brand awareness by targeting users across devices. Myth #7: Ad Formats are Not Effective on Smaller Screens In digital advertising, banner ads have long been the most common and inexpensive ad format available. This enables buyers to retarget their desktop and mobile web users in a mobile app environment.