InMobi

JULY 20, 2020

Amplify brand awareness by targeting users across devices. Myth #7: Ad Formats are Not Effective on Smaller Screens In digital advertising, banner ads have long been the most common and inexpensive ad format available. There are other key benefits to in-app ad formats too.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

MAY 11, 2023

No matter the activity that the ad dictates the user to do, the end goal should always point back to generating revenue, which digital ads can do. Your target market may have no awareness of your brand when they first view one of your ads. It can generate revenue in addition to growing brand awareness.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

APRIL 19, 2023

Done right, the Amazon advertising (formerly AMS) platform can feature your product on the world’s largest digital store, significantly boosting brand awareness, product visibility and enhanced sales. In this article, I will show you how you can start running your ads on Amazon to receive more orders.

Advertising 52

Advertising CPC Video Ads ROI 52

Karola Karlson

FEBRUARY 1, 2021

As you can already see from the two charts above, the Facebook ads cost can vary a lot based on your Facebook ad campaign setup. After reading this article, you’ll have a much better overview of: How much you should pay for a Facebook ad click? Which Facebook ad placements have the lowest costs?

CPC 52

CPC CPM Click Through Rate Audience 52

Lemonads

APRIL 18, 2021

You can see how users that learned about your platform through different channels behave and create a plan to target the most profitable segment as well as use the best ads in case you notice a significant difference in performance. Last Click Attribution Last click attribution is the most common type of attribution model used today.

Affiliates 52

Affiliates Ad Server Conversion Brand Awareness 52

Lemonads

JULY 17, 2020

The 2 ways to advertise on Instagram: from the application or using Facebook Ads Manager Using The Instagram Application Create an ad directly from the application is the easiest way to start advertising on Instagram. That means you can use Facebook Ads Manager to create advertising on Instagram.

Audience 52

Audience Video Ads Conversion Brand Awareness 52

Basis

FEBRUARY 28, 2023

Against all the disruption and recalibration across the digital marketing industry right now, native advertising shines through as a reliable and trusted way for brands to communicate their story. For example, B2B brands looking to tell a story around a campaign to drive leads can create a click-to-watch video ad with an embedded CTA.

Native Advertising 78

Native Advertising Advertising Demand Side Platform Video Ads 78