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The Mobile Opportunity for Travel Marketers

InMobi

According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories. With the wide availability of free WiFi across many airports and in flight WiFi becoming a reality, the brands have tremendous opportunity to reach travelers and keep them entertained.

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Finances Online ) Ads can increase brand awareness by 80%. Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027. Statista ) Search advertising generates the majority of both mobile and desktop revenue. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads.

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11 Mobile Advertising Types to Improve Your ROAS

Single Grain

More than two-thirds of the global population use a mobile phone, making mobile advertising a simple way to capture an international audience. App-based Marketing : Creating branded apps or advertising within existing apps. Mobile Search Ads : Paid ads that appear in mobile search engine results.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Optimizing for voice search is a great way to spread brand awareness, but how is that going to convert into sales? The benefits of using social media stories include: Increased brand awareness.

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