InMobi

OCTOBER 11, 2019

Ultimately, what KPMG found is that mobile is central to all four steps in the cycle. Well over half of consumers now say they first find out about new products online, and around 55% conduct desktop or mobile searches during the consideration phase. So what does this mean for marketers?

Marketing 52

Marketing Mobile Ads Mobile Search Brand Awareness 52

InMobi

AUGUST 21, 2013

According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories. With the wide availability of free WiFi across many airports and in flight WiFi becoming a reality, the brands have tremendous opportunity to reach travelers and keep them entertained.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

Single Grain

JUNE 5, 2023

Finances Online ) Ads can increase brand awareness by 80%. Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027. Statista ) Search advertising generates the majority of both mobile and desktop revenue. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

AUGUST 7, 2023

App-based Marketing : Creating branded apps or advertising within existing apps. Location-based Marketing : Using GPS technology to send marketing messages to mobile users in specific locations. Mobile Search Ads : Paid ads that appear in mobile search engine results. Is Google Ads effective for brands?

Advertising 52

Advertising Mobile Ads Banner Rich Media 52

Single Grain

DECEMBER 6, 2019

Optimizing for voice search is a great way to spread brand awareness, but how is that going to convert into sales? The benefits of using social media stories include: Increased brand awareness. of mobile searches and 34.4% of desktop searches now resulting in “zero-click search” results.

Marketing 145

Marketing SEO Conversion Audience 145