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The Mobile Opportunity for Travel Marketers

InMobi

According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories. With the wide availability of free WiFi across many airports and in flight WiFi becoming a reality, the brands have tremendous opportunity to reach travelers and keep them entertained.

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Finances Online ) Ads can increase brand awareness by 80%. Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027. Statista ) Search advertising generates the majority of both mobile and desktop revenue. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads.

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11 Mobile Advertising Types to Improve Your ROAS

Single Grain

App-based Marketing : Creating branded apps or advertising within existing apps. Location-based Marketing : Using GPS technology to send marketing messages to mobile users in specific locations. Mobile Search Ads : Paid ads that appear in mobile search engine results. Is Google Ads effective for brands?

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

It’s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI). Dive Deeper: How to Grow Your Business With Influencer Marketing and Brand Partnerships. All You Need to Know About the ROI of Influencer Marketing [infographic]. Cost-effectiveness.

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