Martech

FEBRUARY 22, 2023

Not only does video content humanize a brand, but it also stimulates several senses at once, which is critical for buyers to retain information. Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. There’s no 20% rule of text on images.

Marketing 109

Marketing Audience Media Brand Awareness 109

Digiday

MARCH 23, 2023

Other execs said their newsletters won over marketers who have wanted to pull back on brand awareness ads and shift to direct response campaigns. You [see] marketers put an increased focus on ROI and direct response. When you send someone an email, people take action.

Advertising 72

Advertising ROI Media Brand Awareness 72

Martech

MARCH 10, 2022

Specifically: Translate ABM brand awareness from target accounts into website traffic. The decision-maker: Usually the manager of the influencer (focused on ROI). Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey.

Marketing 101

Marketing Brand Awareness Click Through Rate Audience 101

Digiday

DECEMBER 6, 2022

If the industry does this right, publishers will have healthy incentives to create great video products, which will give marketers better ROI but will also just make the open internet a place where people want to go,” said Kane. out-stream) over pricier ad products geared toward brand awareness campaigns (ex. in-stream).

Video Ads 56

Video Ads Demand Side Platform Impressions Brand Awareness 56

Digiday

JULY 10, 2022

Look at a company like Salesforce, that’s a B2B brand, but yet it’s a brand that has made significant brand awareness efforts with everybody,” he said. Tom Gavin, senior vp of marketing for Coupa Software, a procurement platform, sees B2B crossing over into consumer territory all over the media landscape.

Media 61

Media Agency Ad Tech Brand Awareness 61

Single Grain

DECEMBER 21, 2023

Video generally gets a good ROI, making it one of the more productive marketing tactics to include in your strategy. But how can you create videos that increase brand awareness and sales? A high-quality script with an engaging story is more entertaining than simply stating facts, so more viewers will tune into your videos.

ROI 52

ROI Real Estate Entertainment Audience 52

Ad Beat

NOVEMBER 20, 2019

In fact, 87 percent of the people openly admitted that they want more video content from their favorite brands. 20% wanted to see more entertaining ‘viral’ style videos. . So, investing in videos can help boost brand awareness and create a “buzz” about your products/ services. 39% of people cited explainer videos. .

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

Ad Rants

FEBRUARY 6, 2024

Use a mix of educational content, product showcases, user-generated content, and interactive polls to keep followers informed and entertained. Engage with followers through comments, direct messages, and live Q&A sessions to foster community and brand loyalty.

Healthcare 215

Healthcare eCommerce Marketing ROI 215

Single Grain

JUNE 19, 2023

This article will discuss the many benefits of Google Ads, including how this advertising option can increase brand awareness and help you conquer the competition. Here are some core benefits of Google Ads: 1) Enhances Brand Awareness Google Ads is one of the best ways businesses can increase brand awareness and drive more sales.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

MNTN

JANUARY 31, 2024

Clever marketing campaigns can improve your brand awareness and build a steady stream of customers, but how do you know if they were successful? A “touchpoint” is an interaction a customer has with your brand. A potential customer would see your post and become aware of your brand.

Brand Awareness 52

Brand Awareness Click Through Rate Conversion Banner 52

InMobi

AUGUST 21, 2013

With the wide availability of free WiFi across many airports and in flight WiFi becoming a reality, the brands have tremendous opportunity to reach travelers and keep them entertained. Brands should embrace these available technologies to provide relevant and contextual information and enrich visitor experience.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

Lemonads

AUGUST 18, 2020

Related Content: You May Like… Taboola With ENTERTAINMENT Example If you’ve noticed the personalized sections dedicated to the user are thanks to their web search! Optimized Paid Acquisition : Acquire audiences at positive ROI, keep them longer on your site, and track revenue per visit. Recommended from the Web!

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

Single Grain

JUNE 19, 2023

It is commonly believed that around 16% of all social data occurs in public social , meaning only 16% of all user data is actually trackable: Unlike traditional social media data collection, where tracking mechanisms are readily available, dark social encompasses those channels where measuring return on investment (ROI) becomes elusive.

Brand Awareness 52

Brand Awareness Conversion Audience Media 52

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. To increase the share value of your videos, make them informative and entertaining. To date, the ad has 96K views.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Single Grain

SEPTEMBER 13, 2019

83% of marketers claimed to have gotten a good ROI from video. In fact, 87% of people said that they would like to see more video from brands. 20% wanted to see more entertaining ‘viral’ style videos. Video is one of the easiest ways to boost your revenue, gain more brand awareness, and grow your company.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

JUNE 5, 2023

Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%. Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%. billion internet users. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

JULY 19, 2023

And since over 90% of the platform’s users follow at least one business, this is an effective platform to achieve a decent advertising ROI. They allow users to access entertainment or information without committing to a full-length video. According to HubSpot’s Video Marketing Report , funny content has a higher ROI.

Media 73

Media Advertising A/B Testing Education 73

Martech Series

NOVEMBER 15, 2022

Because most webinars are free, organizers often use the event to raise brand awareness and demonstrate thought leadership. As an organizer, approach your webinar audience as a group of event attendees you have the opportunity to educate, entertain, and impress. Know your personas. Number of marketing-qualified leads (MQLs).

Audience 88

Audience Education Impressions Conversion 88

Martech Series

JANUARY 5, 2023

Its essential significance, however, is in the fact that it puts your company one step closer to generating more income and raising brand awareness at a reduced expense. You will be able to address the challenges with the strategy and it will lead to better results and ROI. Helps convert to sales. Geo Targeting.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Martech Series

DECEMBER 22, 2022

greater ROI and 35% more bookings than other platforms. The platform resulted in brand awareness along with improving revenue streams. The Snapchat app was created to be informal and entertaining, and it’s about being true to what you deliver to the audience and not simply picture perfect.

Audience 86

Audience ROI Media Advertising 86

Single Grain

AUGUST 3, 2023

This way, you can use programmatic ad spend to stay on budget while making your ROI. You should devote your display ad dollars to more than social media apps: 59% of Gen Zs use their mobile phone to access entertainment , with YouTube (and not TikTok!) After entertainment, Gen Zs use apps to play games and even do their homework.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

AdvertiseMint

SEPTEMBER 9, 2023

So, in summary, awards provide huge ROI in exposure, growth, recruitment, and career development. Measurable Business Impact At the end of the day, marketing must move metrics for brands. The Telly Awards With categories for TV/video, digital, and branded content, The Telly Awards celebrate visual storytelling across screens.

Advertising 52

Advertising Marketing Agency ROI 52

Single Grain

FEBRUARY 14, 2020

This hilarious video ad enabled the company to broaden brand awareness, expand their reach, and increase sales by 90% in the same year the ad debuted. Another thing to learn from this video is the incredible creativity in using blatant humor and a complete lack of euphemisms for brand storytelling.

Non-Profit 141

Non-Profit Audience Entertainment Brand Awareness 141

Ad Beat

DECEMBER 10, 2019

Every video ad format engages with the users differently and depending on your business goals, and ROI expectations, you can choose from the following: In-stream ads run before the video that your viewer has selected (on YouTube, or other streaming platforms) to watch. Source: falcon.io. with Hefty’s logo.

Video Ads 52

Video Ads Advertising Entertainment Audience 52

Single Grain

APRIL 7, 2023

Share recommendations and discuss the products with your customers to build brand awareness. Solve practical problems, such as customers leaving bad reviews, to help build or maintain the overall social image of the brand. Here is an example of a brand ambassador persona for the candy company M&M’s.

Audience 52

Audience Communications Brand Awareness Media 52

Single Grain

JUNE 20, 2023

Get ready to discover how you can stay ahead of the curve, captivate your audience and boost your ROI! By understanding and leveraging these aspects, businesses can create a seamless and personalized experience for their audience, ultimately driving increased engagement and ROI. Work With Us The Power of Mobile Marketing With 5.48

Advertising 52

Advertising Audience ROI Click Through Rate 52

MNTN

FEBRUARY 6, 2024

It also works cross-device, meaning that the platform tracks users visiting your brand’s website after viewing OTT ads until they finally convert on your website. We have worked with global movie studios looking to drive brand awareness for their latest releases, through to retailers and F&B (food and beverage) brands.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

JUNE 30, 2022

You need a combination of algorithmic automation and human intelligence to drive the best ROI. Single Grain is a full-service digital marketing company that offers ROI-focused programmatic advertising services. Measurements of ROI and implementation of programmatic advertising optimization strategies. Performance Measurement.

Agency 52

Agency Advertising Retargeting Conversion 52

Lemonads

AUGUST 30, 2020

Let’s get a better view: As we can notice from the stats above, Taboola has better usage coverage in more website categories, especially in Arts & Entertainment, Computers Electronics & Technology, News & Media, and Games. But let’s see more!

CPM 52

CPM CPC Native Advertising CPA 52

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

SEPTEMBER 14, 2022

Around 52% of people want to join the metaverse for work-related purposes, followed by art and entertainment, money investment, education, online dating, gaming and adult entertainment: The metaverse includes augmented and virtual reality (AR and VR) tech, and 1.7 74% of American adults are joining or considering joining the metaverse.

Agency 59

Agency Marketing SEO Real Estate 59

Single Grain

NOVEMBER 25, 2019

In addition, the content of the advertisement was very relevant, very current and very entertaining. The Geek's Guide to London, an animated infographic that recommends places in London to visit, or Single Grain's Marketing ROI Calculator, an online tool that calculates how much money you're make with marketing, are two such examples.

Marketing 136

Marketing ROI Audience Video Ads 136

Single Grain

JANUARY 2, 2024

Since short-form video generates the highest ROI of any social media marketing strategy, you should explore your options for producing videos that highlight what your brand does best. X is best for B2C brands in various industries, such as entertainment, health/fitness, travel, food/beverage and home.

Media 52

Media Audience Education Entertainment 52

Single Grain

AUGUST 7, 2023

While mobile ads can solve many problems in terms of increasing brand awareness and sales, they also come with drawbacks. But users can advertise on any app – including news, shopping, entertainment, fitness, education, banking, healthcare, games, messaging, and more. Is Google Ads effective for brands? Google has 4.3

Advertising 52

Advertising Mobile Ads Banner Rich Media 52

MNTN

AUGUST 19, 2022

If You Want to Navigate the New TV Landscape, Start by Shifting Your Mindset – The ability to target, measure and assess campaign ROI with Connected TV (CTV) is raising the bar for all video ad campaigns, driving advertisers to invest heavily in the platform. .

Marketing 98

Marketing GDPR Brand Awareness ROI 98

Single Grain

JUNE 23, 2020

Influencers or bloggers whom you have collaborated with to share branded content. Since content marketing is all about drawing your audience in with high-value content, your content must be genuinely engaging, informative and/or entertaining to your audience. 6 Steps to Prove to Your CEO that Inbound Marketing Can Generate ROI. *

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. State Farm has made something as tedious as insurance entertaining. . 31 Top Digital Marketing Campaign Examples.

Marketing 141

Marketing Audience Media ROI 141