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The WIR: Netflix Ad Prices Emerge, Nielsen Goes Private, and Samsung Doubles Down on FAST

VideoWeek

1’s Seven.One Entertainment Group. Gessler said Tribune saw “very manageable declines in mobile search referrals” post-AMP, with search traffic drops averaging at around 12 percent. Havas Entertainment Wins Rémy Cointreau’s UK and Ireland Media Duties. 1 Joint Venture.

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Mobile Path to Purchase Marketing: Moving Customers from Online to Offline

InMobi

Ultimately, what KPMG found is that mobile is central to all four steps in the cycle. Well over half of consumers now say they first find out about new products online, and around 55% conduct desktop or mobile searches during the consideration phase. So what does this mean for marketers?

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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

There are several ways in which you can market your business using mobile advertising. For example, if you don’t have an app, but your website is mobile-optimized, you’d be better off investing in mobile search or display advertising campaigns. Google is the main player when it comes to mobile display ads.

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52 In-App Advertising Statistics You Should Know

InMobi

12 percent of all time spent on a mobile device is in browsers, according to comScore. Roughly half of all smartphone owners don’t conduct mobile searches. billion mobile connections /endpoints in the world, according to GSMA. By 2020, that will likely drop to 12 minutes daily. There are more than 8.9

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The Mobile Opportunity for Travel Marketers

InMobi

According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories. With the wide availability of free WiFi across many airports and in flight WiFi becoming a reality, the brands have tremendous opportunity to reach travelers and keep them entertained.

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The WIR: Amazon Rolls Out TikTok-Style Feed, UK Delays its Junk Food Ad Ban, and Reach Expands into America

VideoWeek

Microsoft has recently considered building a “super app”, incorporating shopping, messaging, news and search services, The Information reported on Tuesday. The idea was to loosen Google and Apple’s grip on the mobile search market, suggested the report. Microsoft has given no comment on the plans.

Food 52
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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

Search engine optimization has gone through many transformations over the years, from the simple optimization of landing pages on a desktop computer to the more complex process of creating engaging content that meets its target users on various platforms and devices. Mobile accounts for 52.6%