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The Mobile Opportunity for Travel Marketers

InMobi

AUGUST 21, 2013

According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories. With the wide availability of free WiFi across many airports and in flight WiFi becoming a reality, the brands have tremendous opportunity to reach travelers and keep them entertained.

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Modern Programmatic Monetization Strategies

Adtelligent

OCTOBER 6, 2021

Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. The platform can often employ remarketing, geo-targeting, data and IP address targeting, website or app targeting, and many other possibilities to enhance the accuracy and quality of shown ads.

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