Remove Entertainment Remove Geo targeting Remove Mobile Search Remove ROI
article thumbnail

The Mobile Opportunity for Travel Marketers

InMobi

According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories. With the wide availability of free WiFi across many airports and in flight WiFi becoming a reality, the brands have tremendous opportunity to reach travelers and keep them entertained.

article thumbnail

Modern Programmatic Monetization Strategies

Adtelligent

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. Great targeting capabilities. Wide reach.