article thumbnail

How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

There are several ways in which you can market your business using mobile advertising. For example, if you don’t have an app, but your website is mobile-optimized, you’d be better off investing in mobile search or display advertising campaigns. Google is the main player when it comes to mobile display ads.

article thumbnail

The Mobile Opportunity for Travel Marketers

InMobi

According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories. With the wide availability of free WiFi across many airports and in flight WiFi becoming a reality, the brands have tremendous opportunity to reach travelers and keep them entertained.

article thumbnail

11 Mobile Advertising Types to Improve Your ROAS

Single Grain

Location-based Marketing : Using GPS technology to send marketing messages to mobile users in specific locations. Mobile Search Ads : Paid ads that appear in mobile search engine results. Mobile Responsive Websites : Designing websites that are optimized for viewing on mobile devices. Google has 4.3