article thumbnail

How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

There are several ways in which you can market your business using mobile advertising. For example, if you don’t have an app, but your website is mobile-optimized, you’d be better off investing in mobile search or display advertising campaigns.

article thumbnail

187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Forbes ) Most e-commerce sellers use search engines, such as Google Shopping, Bing, and Yahoo, for digital advertising. User Guiding ) Amazon’s digital advertising revenue will increase over the next few years. Statista ) US e-commerce companies are expected to spend $34 billion in advertising. User Guiding ) Only 36.4%

article thumbnail

11 Mobile Advertising Types to Improve Your ROAS

Single Grain

App-based Marketing : Creating branded apps or advertising within existing apps. Location-based Marketing : Using GPS technology to send marketing messages to mobile users in specific locations. Mobile Search Ads : Paid ads that appear in mobile search engine results. Google has 4.3