Martech Series

NOVEMBER 8, 2022

Calix Marketing Cloud Plus delivers demographic, psychographic, and geographic insights, enabling service providers to engage new audiences in and outside of their current broadband footprints to enhance the subscriber experience and grow the value they deliver for their communities. Calix , Inc. Calix , Inc.

Audience 98

Audience Marketing Brand Awareness Communications 98

Ad Rants

MAY 28, 2024

This powerful tool captivates and maintains the attention of online audiences by leveraging visuals like images, videos, and infographics to craft stories in ways that text alone cannot. Impact on Audience Engagement: Visuals are amazingly potent in attracting and keeping an audience's attention.

Conversion Rate 203

Conversion Rate Communications Audience Real Estate 203

Digiday

NOVEMBER 14, 2022

Already, more than half (55%) of consumers use at least one free ad-supported streaming TV service (FAST), according to Hub Entertainment Research , and connected TV (CTV) ad spending has more than doubled in the past two years and is expected to top $20 billion in 2022, per the IAB.

Audience 68

Audience Brand Awareness Marketing Brand Lift 68

AdvertiseMint

JANUARY 12, 2025

By tapping into Reddit’s community dynamics and subreddit-specific audiences, a Reddit advertising agency can craft tailored campaigns that drive traffic and conversions. Each subreddit caters to specific interests, providing advertisers with a focused audience for their campaigns.

ROI 52

ROI Conversion Conversion Rate Brand Awareness 52

Martech

MAY 3, 2022

This can help you stand out from the plethora of brand competitors and competing influencers. Many brands struggle to create engaging content that attracts their target audience. Social media marketing refers to creating content to engage with audiences on social media platforms. Estimated reading time: 8 minutes.

Media 144

Media Marketing Brand Awareness Audience 144

Single Grain

MAY 12, 2025

While marketers can take advantage of the engaging subreddits and robust advertising options, successful Reddit marketing is about connecting with audiences and respecting communities. This combination creates both a challenge and an opportunitybrands that navigate Reddit can build significant engagement among their audience.

Marketing 52

Marketing SEO Click Through Rate Brand Awareness 52

Digiday

NOVEMBER 16, 2023

Despite the rise of gaming and esports as an entertainment channel in recent years, McDonald’s and Coca-Cola are still determining exactly which key performance metrics signal success among the gaming audience. For McDonald’s and Coca-Cola, gaming is still an experimental playing field going into 2024.

Brand Awareness 97

Brand Awareness Marketing Entertainment Audience 97

Single Grain

MAY 12, 2025

TikTok’s algorithm is a feedback-driven system that delivers relevant content to users, keeping audience members engaged. This powerful discovery engine means brands can reach new audiences without relying on existing follower counts or paid promotion. The era of prioritizing reach over relevance is firmly behind us.”

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Digiday

OCTOBER 5, 2022

As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Making video ads actionable. Developing dynamic creative to fine-tune targeting.

Audience 68

Audience Marketing Video Ads Entertainment 68

Digiday

FEBRUARY 14, 2023

Based on a breakdown from tracking service AdImpact that monitored audience engagement, Super Bowl LVII on Fox on Feb. The sweet spot around high creative appeal and better brand lift tends to be entertainment shows and movies, and more niche products,” said Egan. 12 seemed to deliver solid ratings. million viewers.

Brand Lift 73

Brand Lift Audience Food Impressions 73

Single Grain

JUNE 17, 2025

Measuring quality metrics are critical for success since TikTok often serves as a top-of-funnel awareness driver, requiring view-through conversions and cross-platform assist rates rather than last-click attribution. increase in favorability among B2B audiences, a 7.1% lift in awareness, and a 9.5% improvement in ad recall.

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

Digiday

MAY 1, 2023

YouTube, Vizio, Amazon and a range of minority-owned media companies pitched their content, audience reach and ad offerings, with a focus on their ability to engage specific audiences — Gen Z, diverse and passionate entertainment and sports viewers in particular. Ad spend in the U.S. Eighty-five percent of U.S.

Audience 69

Audience Entertainment Media Brand Awareness 69

The Ad Tech Blog

MAY 31, 2024

Gamified AR experiences engage users by incorporating brand-related games that offer entertainment while subtly promoting the product or service. These experiences are not only engaging but also encourage repeated interactions with the brand. Interactive print ads represent another innovative use of AR.

Education 130

Education Entertainment Fashion Retail 130

illumin

MAY 2, 2024

They captivate audiences and engage imaginations while bringing brand awareness to potential customers. Journey advertising also works to reduce ad fatigue and improve audience engagement. Creativity draws in audiences, captures their imaginations, and brings them back for more. It starts a conversation.

Brand Awareness 103

Brand Awareness Audience Conversion Entertainment 103

Single Grain

FEBRUARY 14, 2020

Not to mention – video content is now much easier to create and promote to huge audiences than ever before, thanks to the Internet and social networks. This hilarious video ad enabled the company to broaden brand awareness, expand their reach, and increase sales by 90% in the same year the ad debuted.

Non-Profit 141

Non-Profit Audience Entertainment Brand Awareness 141

Monetize More

JANUARY 26, 2023

As more and more people turn to these platforms for entertainment and information, advertisers are recognizing the value of reaching audiences through audio ads. These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. The campaign with Corkcicle proves the potential for enhanced ROI and brand awareness when you bring this authentic and successful content to the open web and connected TV.

Brand Awareness 127

Brand Awareness Entertainment ROI Ad Tech 127

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. Strategic ad placement: Position your ads in locations where your target audience frequents.

Ad Targeting 122

Ad Targeting Demand Side Platform Impressions Audience 122

Martech Series

OCTOBER 6, 2022

The study used Lumen’s cutting-edge eye-tracking technology to monitor player attention levels within in-game ad campaigns across multiple ad categories, including automotive, education, energy, entertainment, fashion, CPG, QSR, retail, and tech. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Viewability 98

Viewability Audience Entertainment GDPR 98

Single Grain

MARCH 3, 2023

1) Brand Awareness: Chatfuel A no-code chatbot platform, Chatfuel primarily runs native ads across the Outbrain network. Their ads typically aim at building brand awareness. Chatfuel also uses large-scale brand awareness campaigns to build remarketing audiences for other paid advertising channels, like Facebook.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

MNTN

DECEMBER 5, 2023

With so many people flocking to OTT entertainment, it’s important that you weave this channel into your performance marketing strategy. The question is, how do you ensure your content reaches the right audiences? Here are eight OTT audience targeting strategies that you can put to work for your brand. billion users.

Audience 52

Audience Retargeting Entertainment Brand Awareness 52

PubMatic

JANUARY 15, 2024

The most captive mobile audiences come from mobile-first countries, such as Singapore, South Korea and Japan, where people spend roughly 5 hours daily on mobile apps. Within the mobile environment, gaming has arisen as a new form of mass entertainment among generations both young and old.

Audience 105

Audience Brand Awareness Fashion Entertainment 105

Basis

OCTOBER 11, 2024

But digital innovation has transformed the way audio is perceived as an entertainment platform, and revolutionized consumers’ daily interactions with it. Brands are embracing the idea of advertising on a cost-effective channel where they can command share of voice, amongst many other benefits. billion in 2025.

Advertising 98

Advertising Pop-Up Brand Awareness Audience 98

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. Target audience by location. are 50 and up.

Marketing 122

Marketing Audience Media Brand Awareness 122

Digiday

JULY 7, 2022

To get in front of that target audience, the board has partnered with Marvel for new ads timed to the premiere of Thor: Love and Thunder, which is in theaters Friday. Working with entertainment franchises like Marvel has increasingly become a popular practice for marketers.

Non-Profit 69

Non-Profit Entertainment Audience Communications 69

Basis

JUNE 14, 2022

We’ve already covered one characteristic that’s important to blending in—authenticity—but there are others to be aware of. TikTok is an entertainment platform, after all! Again: this is an entertainment platform! Silliness is a big one (did we mention the twerking ducks? PandaExpress @funnyasiandude ? Don’t : Lead with Sales.

Marketing 96

Marketing Entertainment Brand Awareness Audience 96

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Step 2: Create Engaging Content : Design ads that are visually compelling and tailored to resonate with your audiences interests and needs.

Advertising 52

Advertising Retargeting CPA Audience 52

Digiday

SEPTEMBER 19, 2022

Axe body spray is dedicating more ad dollars to esports, gaming and entertainment-based marketing channels to attract a bigger share of Gen Z shoppers. Earlier this year, Digiday reported that esports brand partnerships are on the upswing with brands like Garnier Fructis and Honda making investments as the channel gains traction.

Marketing 71

Marketing Entertainment Brand Awareness Audience 71

Digiday

NOVEMBER 20, 2022

Direct-to-consumer reproductive brand Natalist is beefing up its media mix and layering in more video advertising than ever before. The company, founded in 2019, is looking to boost brand awareness, get in front of more customers and scale the business after being acquired by Everly Health last October. This year, U.S.

Video Ads 68

Video Ads Brand Awareness Audience Entertainment 68

Single Grain

AUGUST 18, 2023

Targeting Your Ideal Audience with Paid Advertising Paid advertising offers many benefits. Paid advertising promotes your brand, increasing brand awareness and visibility. Some brands may also use social media to improve their brand awareness. And don’t forget about personalization on social media.

ROI 98

ROI Marketing SEO CPA 98

Martech

AUGUST 3, 2022

You may not find examples on this list that are directly relevant to your work, however I hope you do find inspiration for innovative ways to engage and communicate with your audiences. One of the few B2B examples on my list, Microsoft and Intel partnered to create a fun and playful AR experience for their developer audience.

Education 126

Education Communications Audience Brand Awareness 126

MNTN

OCTOBER 19, 2023

And with multiple Hollywood strikes stalling the entertainment world this year, FAST channels were gaining the recognition they deserve as viewers expanded their search for content to watch. Over the past year, AVOD and Free Ad-Supported TV (FAST) growth has been an unavoidable topic. So what does this mean for advertisers?

Advertising 98

Advertising Retail Brand Awareness Entertainment 98

Single Grain

SEPTEMBER 13, 2019

In fact, 87% of people said that they would like to see more video from brands. In fact, 87% of people said that they would like to see more video from brands. 20% wanted to see more entertaining ‘viral’ style videos. Video is one of the easiest ways to boost your revenue, gain more brand awareness, and grow your company.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Martech

MARCH 10, 2022

Specifically: Translate ABM brand awareness from target accounts into website traffic. Updates: Audience and account data updated bi-weekly Audience naming conventions: Vocabulary can vary from department to department; ensure consistency to keep the data clean. a case study, additional zero-touch tactics/assets, etc.)

Marketing 109

Marketing Brand Awareness Click Through Rate Audience 109

Digiday

JANUARY 29, 2023

The cost of advertising there keeps rising but delivering smaller and older audiences, where both Screenvision and NCM offer a more captive crowd. “If We’re looking to prove to brands that building brand awareness impacts all aspects of the lower funnel — it changes consideration, and it changes purchase intent,” said Martino. “We’re

Video Ads 69

Video Ads Media Advertising Brand Awareness 69

Digiday

DECEMBER 15, 2022

But the amount of time Gen Z consumers spend on TikTok has increased over the last few years, so the brand has decided to switch up its marketing efforts, ad spend and content strategy to produce its own long-form and short-form creative videos for TikTok.

Brand Awareness 74

Brand Awareness Food Audience Education 74

Martech Series

AUGUST 5, 2022

Influencers are individuals who have an abundance of followers and can effectively promote brands or products through their social media channels. By using influencers, brands can ensure that their messages are reaching a wide audience and that the influencers themselves are credible sources of information.

Marketing 98

Marketing Audience Media Entertainment 98