VideoWeek

AUGUST 18, 2023

“This behaviour by YouTube and Google is estimated to have impacted hundreds of thousands, to potentially millions, of children across the United States,” the two senators said in the letter. “As such, YouTube and Google may have violated COPPA – as well as its 2019 FTC consent decree – in an egregious manner.”

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Ad Tech Audience Agency Media 52

VideoWeek

OCTOBER 6, 2023

“It’s encouraging to see that overall revenue continues to rise, albeit modestly and despite a challenging economic environment,” said Richard Reeves, Managing Director at AOP. The ByteDance-owned company confirmed that tests are being run in a single English-speaking market outside the US, with a proposed price tag of $4.99

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Ad Monsters

DECEMBER 5, 2022

This past November, the Trustworthy Accountability Group (TAG) released its annual fraud benchmark report for the US. If you’re a brand or publisher, the news is good: the amount of fraud in campaigns that ran through TAG Certified Channels is less than 1%. . Two things in the report stand out. .

Clickbait 98

Clickbait Ad Exchange Education Pop-Up 98

Ad Monsters

OCTOBER 19, 2022

However, managing ad operations can not only be time-consuming and costly, but it can also be a very complicated process, particularly for those who are not well versed in the nuances of the ad ops world, especially with navigating the ins and outs of Google Ad Manager. . Working Well with Google’s AM360 . The solution?

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

Ad Monsters

MAY 23, 2022

Publisher ad ops teams handle and manage various critical tasks within their organizations, such as trafficking, programmatic management, inventory management, technical campaign and ad tag troubleshooting, and so much more. An Ad Ops Partner can help Publishers with: Managed Ad Ops Services. Ad Serving Platforms.

Ad Ops 120

Ad Ops Ad Server Ad Tech Media 120

Advendio

FEBRUARY 22, 2023

As a result, our ADvendio Product & Development team launches new customer-focused features and updates every month to ensure that our omnichannel advertising management platform is future-proofed to meet the evolving needs of advertising industry stakeholders. The new logic supports a new data model for availability as well.

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Ad Server Finance Media Advertising 73

Ad Monsters

MAY 30, 2023

Leaders and managers must prepare to react to changing economic conditions beyond their control to properly navigate their company toward its strategic goals. WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. But what a difference a year makes.

Ad Ops 98

Ad Ops Ad Tech Agency Marketing 98

Digiday

OCTOBER 25, 2022

When the Association of National Advertisers (ANA) confirmed PricewaterhouseCoopers (PwC) as the lead agency in its planned ad tech transparency study in December last year, those involved hoped to publish the results this week at the ANA’s flagship Masters of Marketing conference. Key Findings of 2020 study.

Ad Tech 75

Ad Tech Demand Side Platform Non-Profit Viewability 75

Ad Ops Hero

MARCH 25, 2023

[link] Google recently announced it is sunsetting Universal Analytics in June of 2023. This means if you’ve been holding out on switching to Google Analytics 4, your time is almost up. See How My Agency Can Drive More Traffic to Your Website SEO - unlock more SEO traffic. What Is Google Analytics 4? What can you expect?

Audience 64

Audience SEO Machine Learning GDPR 64

Clearcode

MAY 24, 2023

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources. How Can Agencies Build An Exchange Using Prebid Server? vs Prebid Server: Which Option Delivers the Most Ad Revenue?

Header Bidding 76

Header Bidding Ad Server Ad Exchange Agency 76

VideoWeek

FEBRUARY 23, 2024

In this week’s Week in Review: Vice plans to shut its website, Google adds GenAI capabilities to Performance Max, and FuboTV sues Disney, Fox and WBD over their sports joint venture. Google is also now folding Gemini, its most advanced AI model, into the ad tool. Google paused image generation on Gemini following the criticism.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

AdvertiseMint

NOVEMBER 7, 2023

What Is SEO Management and Why Is It Critical for Your Online Presence? SEO management is the strategic oversight of a website’s search engine optimization efforts. Understanding SEO Management At its core, SEO management orchestrates the use of Google Analytics, search algorithms, and SEO tools to fine-tune a website.

SEO 40

SEO Audience Marketing Agency 40

VideoWeek

DECEMBER 22, 2022

In this week’s Week in Review: Tremor International eyes up a sale, Google and Meta start to lose their grip on the US ad market, and Berlusconi’s MediaForEurope moves for full control over ProSiebenSat.1. Google and Meta Ad Duopoly Starting to Wane. Insider Intelligence forecasts Google to capture 28.8 Top Stories.

Ad Tech 80

Ad Tech Agency Media Retail 80

Digiday

JANUARY 30, 2023

Indeed, rolling out anything requires more scenario planning — i.e. figuring out what would happen if different responses occurred and planning how the brand would respond — in order to be much more certain that it’s a fit for that brand, according to agency execs and brand consultants. It was very unpredictable.

Marketing 67

Marketing Agency Audience Conversion 67

VideoWeek

SEPTEMBER 8, 2023

Top Stories MRC to Investigate YouTube Over Co-Viewing Data and Adalytics Scandal The Media Rating Council (MRC) is planning to audit YouTube in light of its controversial plans to trade on its own co-viewing data, and allegations by Adalytics that the Google-owned company has been selling fraudulent inventory.

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Agency Media Communications Public Relations 52

Digiday

MARCH 15, 2023

Maybe half on average, but again, I’m estimating here and it’s not exact,” said Avi Ben-Zvi, vp of paid social at Tinuiti, who was talking about the agency’s total number of clients on the social network. Carli Gooch, the agency lead at Pinterest in the U.K. It isn’t caught up in geo-policial tensions.

Education 70

Education Fashion Media Agency 70

Brid.tv

JUNE 21, 2023

Thanks to organizations like IAB , TAG , and the Digital Advertising Alliance , the industry has come a long way in protecting publishers and advertisers from shady suppliers. Ad networks and ad agencies that sell inventory programmatically. Apple App Store, Google Play Store). Ads.txt Example Why Should Publishers Use Ads.txt?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Video Ads 52

Brid.tv

JUNE 21, 2023

Thanks to organizations like IAB , TAG , and the Digital Advertising Alliance , the industry has come a long way in protecting publishers and advertisers from shady suppliers. Ad networks and ad agencies that sell inventory programmatically. Apple App Store, Google Play Store). Ads.txt Example Why Should Publishers Use Ads.txt?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Video Ads 52

Monetize More

MAY 30, 2023

From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Integration options include their own SDK or Google Open Bidding. Offers access to ad agencies, demand-side platforms, and premium ad networks. What is a mobile ad network?

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Ad network Mobile Ads Ad Exchange Fill rate 97

Digiday

JANUARY 2, 2023

Read on to see marketers’ and agency executives’ predictions for the top trends in the new year. Brands and agencies need to start tapping into this and stop spending absorbent resources on producing perfection that consumers don’t relate to.” Marketers and agency execs expect TikTok to continue to rise in 2023.

Marketing 74

Marketing Advertising Agency Conversion Rate 74

Martech

JUNE 8, 2022

Clean rooms have grown into a more extensive and robust set of tools for brands and agencies to maintain privacy and compliance while housing and unifying multiple data types. Build or license a consent management platform. Manage your data in a CDP/EDP. Transparency is crucial and builds even more trust with your customer base.

Audience 115

Audience Cookies Retargeting Marketing 115

VideoWeek

JANUARY 20, 2023

In this week’s Week in Review: Netflix posts strong results, Human takes down a massive fraud operation, and tech layoffs come to Google and Magnite. Google has announced that around six percent of its total global workforce, equal to around 12,000 staff, will be let go. Magnite also announced six percent cuts globally. .

Ad Tech 98

Ad Tech Media Cookies Audience 98

Ad Monsters

FEBRUARY 13, 2023

Kerel Cooper, President of Advertising, Group Black Kerel Cooper is an award-winning executive with 20+ years of digital media experience building Advertising Operations, Account Management, and Marketing teams. The Brand team, the agency, and the Ad Tech platforms getting advertiser budgets all report to the head of Marketing.

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Ad Tech Media Ad Ops Ad Server 106

VideoWeek

JUNE 23, 2023

Omnicom Continues AI Push with Google and Microsoft Deals Omnicom went on an AI offensive at Cannes this week, announcing two new major deals with Google and Microsoft to leverage their AI technology. InstantAU enables advertisers to measure media quality, by applying Adelaide’s attention measurement tags to campaigns and creatives.

GDPR 52

GDPR Cookies Ad Tech Agency 52

VideoWeek

JUNE 16, 2023

Top Stories Publicis and Carrefour Launch Retail Media Platform Unlimitail Agency group Publicis and European retail giant Carrefour this week launched Unlimitail, a new retail media business which the two first unveiled six months ago. If the charges are proven, Google could be forced to sell part of its ad tech business.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Ad Wisey

JUNE 27, 2022

The company, which now offers ad automation solutions for Facebook, Instagram, Youtube, and Google, plans to use the new funds to integrate with more advertising platforms with the highest potential for the fast-growing DTC brands, such as TikTok, Pinterest, and Twitter, before raising Series A later this year. About Adwisely.

Public Relations 52

Public Relations Healthcare eCommerce Fashion 52

VideoWeek

JULY 4, 2023

Under the guise of supply-path optimisation, demand-side platforms (DSPs) are forging direct relationships with publishers and broadcasters, while supply-side platforms (SSPs) are building direct links with agencies, as each side of the programmatic supply chain seeks to squeeze the other side out of the equation. Or are they?

Header Bidding 52

Header Bidding Demand Side Platform Ad Tech Agency 52

VideoWeek

DECEMBER 8, 2023

The Week in Tech Google Lets Brands Opt-Out of Search Partner Network on PMAX Google is introducing more controls for advertisers, according to Adweek , after Adalytics found the tech giant to be placing ads on pornographic and pirate websites via its ‘Search Partner Network’ (SPN). Premier League Fetches Record £6.7 billion deal.

Video Ads 52

Video Ads Media Ad Tech Agency 52

VideoWeek

MARCH 10, 2023

DoubleVerify Launches Campaign Automation on Google Campaign Manager 360 DoubleVerify (DV) has made its DV Campaign Automator available on Google Campaign Manager 360. The tool automates verification, protection and reporting across desktop, mobile web, mobile app and CTV campaigns.

GDPR 52

GDPR Ad Tech Media Finance 52

InMobi

OCTOBER 27, 2020

These activities not only lead to revenue loss but also put the apps at risk of being removed from the App Store or Google Play. Finally, it is always a good practice to check if the SDK partner is audited and certified by recognized independent bodies like the Trustworthy Accountability Group (TAG) and the Media Rating Council (MRC).

Viewability 52

Viewability Demand Side Platform Pop-Up GDPR 52

VideoWeek

MARCH 31, 2023

S4 Capital Passes $1 Billion Annual Revenues Landmark Sir Martin Sorrell’s ad agency holding company S4 Capital reached £1.07 Research agency BRDC will partner with the broadcaster during the experiment. As a result, the merger investigation will proceed in relation to the supply of consoles, not cloud gaming services.

Entertainment 52

Entertainment Agency Media Ad Tech 52

VideoWeek

JANUARY 27, 2023

A framework will then be established for how these figures are transmitted between agencies, publishers, and ad tech partners. Justice Department Aims to Split Google’s Ad Tech Business in Antitrust Filing The US Justice Department (DOJ) and eight US states are suing Google over its anti-competitive practices in the advertising market.

Ad Tech 59

Ad Tech Media Ad Server Agency 59

Clearcode

APRIL 26, 2022

When the Internet was introduced, tech companies started building software, known as advertising software or advertising technology, to automate the various processes used to buy, sell, deliver, measure, and manage digital advertising campaigns. In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

VideoWeek

JULY 29, 2022

Fifty-four percent of agencies say the industry is facing its worst ever talent crisis, while 48 percent of those surveyed overall (including agencies, advertisers, ad tech companies and media owners) share that sentiment. Google Introduces New Tool to Expose Hidden Ad Tech Fees. Google Drives Alphabet Revenue Growth.

Ad Tech 52

Ad Tech Agency Media Cookies 52

VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. The social media giant is not alone in curtailing its workforce amid macroeconomic instability, with redundancies reported across Snap, Netflix and even Google.

Agency 52

Agency Media Non-Profit Retail 52

VideoWeek

FEBRUARY 2, 2024

Complaints filed against Publicis claimed that when working with opioid manufacturers like Perdue Pharma, which makes OxyContin, that the agency helped encourage doctors to prescribe opioids more frequently, and in higher doses. Previously, only approved influencers and brands could tag products in their posts.

Retail 52

Retail Media Cookies Agency 52

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. More than 170 billion inbound mobile calls to U.S. Sales rep coaching/evaluation.

Machine Learning 112

Machine Learning Marketing Conversion SEO 112