Digital Turbine

JUNE 27, 2022

In this edition of Mobile Monday, we’re covering T-Mobile’s shift to more mobile enabled advertising, consumer desire for personalized experiences and trustworthiness from brands, and predictions for consumer spend on apps and mobile games in Q2 2022. Can Consumers Get Trust and Personalization from Brands? .

Advertising 52

Advertising Communications ROI Retail 52

Ad Monsters

FEBRUARY 14, 2024

It was only back in 2020 that Grindr, Tinder, and OkCupid were exposed for sharing personal user information with advertisers and potentially violating GDPR by the Norwegian Consumer Council. Grindr is collecting 23 points of data about its users for various reasons, including app functionality, analytics, and advertising.

GDPR 95

GDPR Ad Tech Advertising Agency 95

Digiday

JULY 17, 2023

On Monday, the Norwegian Data Protection Authority (Datatilsynet) said it will require Meta to stop behavioral advertising on Facebook and Instagram in the country for the next three months unless users give consent. It goes well beyond the decision about ads personalization issued in January by the Irish Data Protection Commissioner.

Media 67

Media Advertising Marketing 67

Digital Remedy

DECEMBER 13, 2022

With declining linear TV audiences, and an industry shifting its focus towards Over-The-Top (OTT) and Connected TV (CTV) streaming services, advertisers are reallocating budgets to dive into this growing platform. These shifts in viewership are opening up different ways for advertisers to target and reach TV watchers. By 2024, 123.8m

Advertising 52

Advertising Audience Food Agency 52

Martech

OCTOBER 27, 2022

Expected to go live soon, this feature will provide real-time info on customer behavior while respecting privacy. According to Google’s marketing blog , it “is personalized for customers, highlighting key top line trends, real-time behavior and their most viewed reports.” New homepage design : This went live today. Get MarTech!

Machine Learning 112

Machine Learning Cookies Impressions MarTech 112

Martech Series

JUNE 14, 2022

Recurring Notifications allow brands to send notifications to opted-in users and gives people full control over the topics, services, and frequency of personalized alerts they receive. It offers businesses a new way to reach customers directly at scale to overcome the impact of decreasing email marketing and digital advertising performance.

Marketing 87

Marketing Cookies Conversion MarTech 87

Advertising to Baby Boomers

DECEMBER 29, 2021

8, 2021 … In contrast, longevity experts said, today’s most effective marketing campaigns focus on the specific needs a product or service addresses, and the lifestyle of the person buying it — ideally without explicitly mentioning age at all. New York Times By Corinne Purtill Dec. Quiz : Who/What’s older? The old guys are older.

Advertising 75

Advertising Marketing 75

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

Cookies 109

Cookies Advertising GDPR MarTech 109

Martech Series

MARCH 2, 2023

tons of carbon into the atmosphere, 35% more than what the average person emits in a year. But by removing advertising from domains where Attention Time is below 0.5 of advertising spend is wasted on inventory that delivers no value at all for advertisers while generating excessive amounts of CO 2 emissions.

Impressions 81

Impressions MarTech Advertising Media 81

Martech

JANUARY 17, 2024

.” Alternatives to panic Although there seem to be countless proposed alternatives to cookies out there, they generally fall into one of the following categories: reliance on first-party (and zero-party) data, contextual advertising, identity resolution (including data clean rooms) or purported like-to-like replacements like Google Topics.

Cookies 136

Cookies Impressions Retail MarTech 136

Martech

JANUARY 9, 2024

When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. When reaching out directly, make sure to personalize your message while being clear about what you’re offering or what you would like to explore. Be prepared for negotiation.

Marketing 130

Marketing Audience Click Through Rate Conversion 130

AdvertiseMint

JUNE 29, 2023

Creating a professional advertising account with TikTok Ads Manager is an effective strategy to reach potential customers and monetize data-driven campaigns. Industry – TikTok advises you on how to advertise that is more helpful and useful. Choose an advertising objective. Select Automatic or Manual payment types.

Ad network 52

Ad network Audience Social Advertising Agency 52

AdvertiseMint

FEBRUARY 11, 2024

How To Personalize Your Facebook Profile You can personalize your Facebook profile so it looks and feels like you. About info: Under your profile picture, there’s an “About” section. Search for friends: Type the name of the person you want to add as a friend and press enter. Click on it.

Retargeting 52

Retargeting Affiliates Audience Ad Click 52

Martech

JANUARY 25, 2023

Without asking your admin for custom reporting changes, you can see the info you need for specific properties and segments of your CRM on dashboards using the new property filters (in beta). Previously, the date range was the only filter available for the entire dashboard.

Finance 99

Finance Communications Conversion ROI 99

Martech

AUGUST 9, 2021

As the CTV landscape continues to mature, some of the same obstacles to brand-safe and brand-suitable ad placement traditionally associated with web advertising have wormed their way in, according to John Ross, DoubleVerify’s Director of Product Strategy. Brand risks on CTV. Programmatic CTV rising. Read more here. Why we care.

Ad Targeting 112

Ad Targeting Cookies Food Ad network 112

Basis

OCTOBER 27, 2022

Like many companies, they cited a “challenging macro environment” for slower-than-expected ad revenue growth, underscoring the question on many advertisers’ minds: What should marketers do during times of economic upheaval? 4 Things Advertisers Should Know About Retail Media Networks [:05]. Sign up for the Basis Scout newsletter! .

Marketing 52

Marketing Retail Media Agency 52

Martech

AUGUST 16, 2023

Today’s customers want quick answers, personalized experiences, and zero redundant conversations. Your customers expect to have multiple options when contacting you when they can’t find info quickly — from live chat to email to phone calls. Clunky interfaces and slow responses won’t cut it anymore. And why shouldn’t they?

AutoMobile 97

AutoMobile Conversion Audience Marketing 97

Digiday

MAY 7, 2023

As retail media networks grow their market share among advertisers, new privacy regulations are creating both new opportunities and new risks. Part of the broader world of commerce media, retail media networks sit alongside e-commerce while also competing with e-commerce channels for advertisers’ dollars.

Retail 66

Retail Media Cookies Ad Tech 66

Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Martech

FEBRUARY 8, 2023

Welcome to my first column for MarTech, where I will immediately and publicly admit I’m suffering through an existential crisis that began on November 30, 2022… A full-blown, real-life, mind-bending, core-gripping conundrum, the kind that causes a person to immediately reposition or curl up in the fetal position.

Marketing 107

Marketing AutoMobile Impressions MarTech 107

TechCrunch Ads

MAY 16, 2022

” The ICCL’s report , which is based on industry figures that the rights organization says it obtained from a confidential source, offers an estimate of RTB per person per day across U.S. are among the most exposed by the system — with 987 and 462 RTB broadcasts apiece per person per day. .”

GDPR 67

GDPR Non-Profit Ad Targeting Advertising 67

Ad Monsters

JANUARY 12, 2023

The data is sold in packets and includes the entire digital identity of the endangered person. “What makes bot markets different from other dark web markets is that they can get large amounts of data about one person in one place. In the case of bot markets, that info is sold to the highest bidder. Digital fingerprints.

Marketing 77

Marketing Cookies Ad Tech Pop-Up 77

Adtelligent

MAY 26, 2021

Data collected from numerous side sources had been productively used by all publishers and advertising companies until the safety of this practice was called into question. With the rising awareness of the need for better data privacy regulations, people have become wary of their personal information being used without proper consent.

Cookies 52

Cookies GDPR Non-Profit Audience 52

Fuel Lines

JUNE 4, 2018

Highlight case studies, testimonials, advertising and marketing campaigns. Make sure that prospects know who to contact for new business other than info@. How to Create Your Personal Brand Story for Ad Agency New Business. Press releases – Announcements about new hires, new client acquisitions, awards and other agency news.

Agency 248

Agency Affiliates Marketing Audience 248

AdvertiseMint

SEPTEMBER 1, 2023

Personal reasons: Personal factors like health issues, time constraints, or changing life circumstances might lead sellers to close their accounts. Backup data and information: Note that all your account info, including product listings, sales history, and customer data, will be permanently removed upon account deletion.

Communications 52

Communications Retail Audience Agency 52

YieldBird

SEPTEMBER 29, 2023

It was a move that sent ripples through the online advertising universe, driven by Google’s mission to fortify user privacy and security amid a tightening regulatory landscape. Limited Tracking and Targeting Advertisers will have less detailed information about how users behave online without third-party cookies.

Cookies 52

Cookies Audience Retargeting Advertising 52

Digiday

JUNE 15, 2022

As retailers increasingly invest in ways to let advertisers reach consumers on their online properties, Sam’s Club is the latest to give its ad network a major overhaul. That then gives us a way to curate a really curated personalized experience.”. Around 88% of the ads were native ads while another 11.5% were display ads.

Retail 68

Retail Ad network Media Retargeting 68

Digiday

JANUARY 9, 2023

Often engaging, sometimes surprising, Wecal is one of a number of creatives looking to understand what ChatGBT and similar AI offerings can do and what it will mean for the advertising industry. It functions at the level of an intern who can pull information and aggregate info for you. 20 years ago it was possible.

Marketing 63

Marketing Pop-Up Agency Advertising 63

Advertising to Baby Boomers

NOVEMBER 8, 2017

Most advertising bloggers follow this rule. He has a very engaging personality and explains his business quite well. I’ve blogged about social media advertising for over ten years, have little faith in it. I find that writing/talking publicly about any consult or campaign fractures an unwritten confidentiality pledge.

Real Estate 40

Real Estate Media Advertising Marketing 40

AdvertiseMint

JULY 24, 2023

As a result, it is no surprise TikTok has become a top destination for businesses interested in digital advertising. Create your profile : Add some info about your business in the “Bio” section. Switch to a business account: Your account is currently personal, but you can switch to a business account for free.

Audience 52

Audience Agency Advertising Entertainment 52

VideoWeek

MARCH 17, 2023

percent drop in TV advertising revenues. Invest DSP will allow advertisers to deliver targeted digital campaigns across All 4, for both programmatic guaranteed and non-guaranteed inventory. “In According to the class action ruling, Meta’s Irish subsidiary improperly used personal data of Dutch citizens. Read more on VideoWeek.

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

Spoton Digital Media

OCTOBER 28, 2021

And the leaders of Canvas+Co gave these best practices for video creation: Use in-feed and in-story ads as a great advertising space. Also, don’t forget to clean and segment your lists and personalize when you can. Be aware when shooting video that a vertical format is for in-stories and a square format is for feeds on Instagram.

SEO 52

SEO Audience Marketing Media 52

Digiday

JUNE 21, 2022

For an industry that was so desperate for an in-person reunion, there sure is a lot of talk about the virtual world as the metaverse gets a bright spotlight at this year’s Cannes Lions International Festival of Creativity. 3 Questions with Randi Stipes, vp of IBM brand marketing, CMO of The Weather Company and IBM Watson Advertising.

Marketing 78

Marketing Media Agency Conversion 78

MNTN

NOVEMBER 1, 2022

Want to know everything there is to know about Connected TV advertising ? Read on and get a full understanding of the need-to-know info. What Is Connected TV Advertising? Connected TV advertising, or CTV advertising for short, allows brands to reach their audience on smart TVs and connected devices.

Advertising 98

Advertising Audience Retargeting CPA 98

AdvertiseMint

JANUARY 21, 2024

Customization Show your brand’s personality through tailored touches. Here’s why you should use ActiveCampaign: They understand automation can’t do it all – the personal touch still matters in marketing! Beyond email, Drip also provides consistency across your advertising and other channels. delivers. #12.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

AdvertiseMint

OCTOBER 13, 2023

It feels personal. It’s a way to get better results from your marketing and advertising campaigns. Personalization – Use their name, location, interests, and past actions to customize messages. Have info pre-filled on signup forms, a few fields to complete, and 1-click buys. You can follow up after.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

AdvertiseMint

OCTOBER 14, 2023

Marketing tools: You can use advertising and promotional tools to boost your product’s visibility. Step 3: From the drop-down menu, choose “Account Info.” ” Fill in the details of the person you invite, including their email address. Click “Edit” to make changes.

Shipping 52

Shipping Communications Finance Agency 52