InMobi

OCTOBER 13, 2020

In both the short term and the long term, retail advertising should be centered around mobile devices and mobile apps. To get a better sense of what potential buyers are looking for from retail stores, InMobi recently commissioned a survey using InMobi Pulse , InMobi’s mobile market research solution.

Retail 52

Retail Advertising Mobile Ads Electronics 52

illumin

OCTOBER 16, 2023

By far, the retail industry has consistently spent the most ad dollars of any industry in the US and this is set to continue. eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” of total digital ad spending in the US.

eCommerce 52

eCommerce Retail Mobile Ads Video Ads 52

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019?

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. To help, here are 52 in-app advertising statistics you definitely need to know. Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. Time spent on mobile websites?

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Martech

APRIL 3, 2024

Reddit is a social news aggregation, content rating, and discussion website where users post content — links, text posts, images and videos — which can be voted up or down by other members. billion monthly active users (MAU) in February 2024, up from 430 million in 2019. What is Reddit? It has more than 100,000 subreddits. 44% of U.S.

Audience 98

Audience MarTech Video Ads Media 98

InMobi

JANUARY 21, 2022

Since 2019, e-commerce sales have experienced double-digit growth. Alongside e-commerce, retail media advertising is expected to reach $41.37 billion in 2022 , and account for nearly one in five digital ad dollars. Alongside e-commerce, retail media advertising is expected to reach $41.37 We surveyed over 1,200 U.S.

Retail 52

Retail Media Click Through Rate Video Ads 52

InMobi

FEBRUARY 21, 2022

Without a shadow of a doubt, we can say that the Indian advertising ecosystem is heralding into a new era. With the pandemic having accelerated the digital revolution, expectations across the board – be it from consumers, brands, agencies, or media owners – are at an all-time high. Download the handbook now.

Marketing 52

Marketing Click Through Rate Search Advertising Education 52

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. Yet, there was cautious optimism for ad dollars flowing into the market. This is the third research report Basis Technologies has published on the US elections and digital ad spending.

Advertising 74

Advertising Impressions CPM Cookies 74

Ad Beat

NOVEMBER 20, 2019

You don’t have to dig deep to figure out why video has emerged as the dominant force in the digital marketing universe. Lastly, 90 percent of customers agree that videos significantly impact their purchasing decisions. In short, video advertising is definitively a train that your brand cannot afford to miss.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

InMobi

AUGUST 23, 2018

As mobile video advertising becomes increasingly popular, it’s important that advertisers and publishers are using the best advertising metrics to properly gauge the success of their ad campaign and ad formats. close to half of all video ad inventory is fullscreen now. “We In the U.S.

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

InMobi

JANUARY 23, 2022

Apple’s launch of its App Tracking Transparency (ATT) framework has sent shockwaves throughout the mobile advertising industry. By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was.

Banner 52

Banner Viewability Cookies Click Through Rate 52

Brid.tv

OCTOBER 27, 2022

What is making consumers turn away from traditional television — and what are they watching instead? What is making consumers turn away from traditional television — and what are they watching instead? Consumer Behavior Is Changing What Lies in the Future of Cable TV? In 2013, there were 100 million such households.

Real Estate 85

Real Estate Video Ads Ad Inventory Audience 85

InMobi

OCTOBER 15, 2019

Note: Originally published in Campaign Asia on October 8, 2019. When it comes to reaching and engaging consumers on mobile, programmatic has firmly emerged as the preferred channel for digital marketers. The SEA consumer is not just mobile native, but an in-app native - making SEA the perfect hotbed for in-app programmatic.

Viewability 52

Viewability Marketing Banner Rich Media 52

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

VideoWeek

APRIL 14, 2023

Top Stories French Video Publisher Brut Finds Fourth Billionaire Investor French video startup Brut, a company that creates youth-skewed news videos, has secured a fourth billionaire backer, shipping tycoon Rodolphe Saade, who acquired a 16 percent stake in the business. But next year, total ad spend is projected to jump by 8.4

Media 98

Media Agency Ad Tech Manufacturing 98

InMobi

MAY 4, 2020

Among ad formats that can be transacted programmatically, there’s truly one format that is gaining more mindshare among consumers and smartphone users: Video. In-app video advertising can truly captivate audiences at every stage of their journey. Programmatic Video Advertising in Southeast Asia 1.

Video Ads 52

Video Ads Finance Viewability Entertainment 52

NewProgrammatic

MARCH 29, 2022

From smaller enterprises to the most renowned entities on the market – brands and marketers need to stay up to date with the industry developments in order to successfully advertise their services and products to the right target audience. These solutions have been defining the world of online advertising for years now.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

Smart-Hub

JULY 11, 2022

Do you want to know which are the most popular ad formats that generate the best results for SmartHub owners? In-app video. What is mobile video advertising? What is mobile video advertising? Mobile advertising video can be served in two ecosystems — in apps and on the mobile web.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

InMobi

OCTOBER 7, 2019

Mobile Apps are Critical for Understanding, Identifying, Engaging and Acquiring Today’s Consumers As I’ve already mentioned, today’s consumers are mobile first and mobile centric — and they use apps very differently (and much more frequently) than they use mobile web browsers. Here’s how.

Marketing 52

Marketing Viewability Food Rich Media 52

InMobi

FEBRUARY 9, 2021

In the United States, the prevailing notion is that the big “Walled Garden” technology companies like Apple, Google and Facebook thoroughly dominate the apps, services and wireless devices that are at the heart of the mobile and in-app advertising system. The truth, however, is not so clear cut.

Communications 52

Communications Entertainment Audience Advertising 52

VideoWeek

AUGUST 12, 2022

In this week’s Week in Review: ProSieben downgrades its full year outlook, Google gets into the FAST game, and the FTC prepares a crackdown on targeted advertising. 1 Sees Fall in Ad Revenues. FTC Signals Crackdown on Targeted Advertising. Top Stories. ProSiebenSat.1 German broadcasting group ProSiebenSat.1

Advertising 98

Advertising GDPR Banner Healthcare 98

InMobi

MAY 4, 2020

Connected TV (CTV) is the latest area of hyper growth in digital advertising. For context, first consider the broader shift that made users today spend more time on mobile (and, by extension, apps) than on any other screen. But mobile apps cannot replicate the intuitive large screen experience of watching videos.

Viewability 52

Viewability Audience Entertainment Mobile Ads 52

Monetize More

JUNE 28, 2022

What exactly is ad revenue? Ad revenue is the income earned by apps via in-app advertising. Ad revenue is the income earned by apps via in-app advertising. Ad views multiplied by eCPM yield app ad income. Ad revenue = ad impressions multiplied by eCPM. How does advertising revenue work?

CPM 52

CPM Impressions CPC CPA 52

SpotX

AUGUST 18, 2021

MNC Group signs agreement for video advertising with SpotX, now part of Magnite, to scale video monetisation plans in Indonesia. Jakarta-based MNC Group said it has selected SpotX as their first video SSP to accelerate inventory monetization for their online streaming services, Vision+ and RCTI+. .

Advertising 40

Advertising Video Ads eCommerce Entertainment 40

InMobi

MAY 29, 2019

But, whether they know it or not, all of today’s marketing activities and strategies hinge on one thing: delighting consumers in an ever-connected, multi-screen world. consume media in a variety of ways, one option is clearly ascendant over all the others: mobile devices. Consider these four key realities for a moment.

Marketing 52

Marketing Conversion Rate Media Video Ads 52

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. But these revenues are still much lower than TV ad revenues, reaching €74 million in the quarter. percent overall. But live streaming isn’t available for regular users.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

InMobi

JUNE 7, 2019

In order to appeal to customers on mobile devices today, what do CMOs and marketers need to do? Effectively reaching and communicating with mobile audiences requires more than just a responsive version of your website. People on mobile devices have very specific behaviors and expectations. So what is the best path forward?

Mobile Ads 40

Mobile Ads Audience Video Ads Communications 40

InMobi

FEBRUARY 3, 2020

The hyper casual game market is one of the hottest spaces in the mobile app world today. The mobile gaming industry has been changed dramatically by the hyper casual genre, with these kinds of mobile games dominating the app download charts. Who Plays Top Hyper Casual Mobile Games? To find out, we turned to InMobi Pulse.

Marketing 52

Marketing Entertainment Video Ads Audience 52

Automatad Inc.

MARCH 31, 2022

ViperBot, a new sophisticated ad fraud scheme. UCPA: Utah’s New Consumer Privacy Law. Utah’s legislature has introduced a new privacy law called the Utah Consumer Privacy Act (UCPA), which is set to roll out by Dec. Google introduces ESP for encrypted first-party data sharing to GAM. Utah is the fifth state in the U.S.

Cookies 52

Cookies Impressions Data Management Platform Ad Inventory 52

SpotX

MAY 24, 2021

Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. Over-the-top (OTT) video is thriving and is widely embraced by consumers in APAC — a market with fierce competition among global OTT giants and regional players. Here they are: Myth No.

Viewability 52

Viewability Click Through Rate Impressions Brand Awareness 52

VideoWeek

OCTOBER 28, 2022

In this week’s Week in Review: Elon Musk completes his takeover of Twitter, ProSieben warns of a difficult ad market over Christmas, and IAB UK reports continued strong digital ad growth in H1. Musk Fires Management and Appeals to Advertisers After Completing Twitter Takeover. Advertising spend totalled £12.52

Advertising 52

Advertising Marketing Ad Tech Non-Profit 52

InMobi

JUNE 20, 2019

Brands can learn quite a lot from the best mobile game marketing plans. Mobile gaming companies have mastered mobile marketing, and brands have a lot to learn from them. What Do Mobile Games Get Right About App Marketing? What Do Mobile Games Get Right About App Marketing? Let’s say you just developed a new game.

Marketing 52

Marketing Retargeting A/B Testing Video Ads 52

InMobi

JANUARY 1, 2018

Over the years, some ad tech trends have undergone full evolution, whereas others have only iteratively grown. Nevertheless, each trend has been instrumental in pushing advertising, including mobile advertising, a bit further into the future, while exponentially improving the experience for users, advertisers, and publishers alike.

Machine Learning 52

Machine Learning Ad Tech Ad Click Food 52

VideoWeek

MARCH 10, 2023

Top Stories TikTok Introduces Long-Form Paywalled Video TikTok is introducing longer-form video content behind a paywall, The Verge reported on Tuesday. The ‘Series’ feature allows creators to make collections of videos available for purchase, eventually providing the company a new revenue stream when it starts taking a cut.

GDPR 52

GDPR Ad Tech Media Finance 52

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. digital ad spending is expected to reach over $390 billion by 2027.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. But advertisers shouldn’t forget about the power of display advertising. 1) Increased Spending In 2022, display ad spending reached 63.5

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. of global advertising efforts.

Advertising 52

Advertising Finance CPC Brand Awareness 52