InMobi

DECEMBER 12, 2019

Throughout the Australia-New Zealand (ANZ) region, brands are devoting more dollars to both programmatic and mobile in-app advertising channels. billion Australian digital ad market is now devoted to in-app channels and conducted programmatically. In fact, a significant percentage of the $8.8 and VAST 4.2,

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Viewability Fill rate Advertising Video Ads 52

InMobi

NOVEMBER 5, 2015

It’s the Holiday season and we are excited to present to you a way to spread the cheer with video ads your users will love. Video viewing on the mobile phone is exploding globally with estimates suggesting it will account for 50% of all mobiledata consumption by 2019. InMobi currently supports VAST video formats (2.0

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Video Ads Viewability Advertising Media 52

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019?

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InMobi

MAY 21, 2019

To help, here are 52 in-app advertising statistics you definitely need to know. By 2019, according to eMarketer. Statistics on Mobile Apps Time spent in mobile apps: two hours and three minutes for the average American, although that is expected to climb by an additional 19 minutes by 2019. In that year, consumers in the U.S.

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Advertising Video Ads Mobile Ads Viewability 52

InMobi

MAY 4, 2020

Among ad formats that can be transacted programmatically, there’s truly one format that is gaining more mindshare among consumers and smartphone users: Video. In-app video advertising can truly captivate audiences at every stage of their journey. Programmatic Video Advertising in Southeast Asia 1.

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Video Ads Finance Viewability Entertainment 52

InMobi

OCTOBER 15, 2019

Note: Originally published in Campaign Asia on October 8, 2019. Zenith reports 65% of all digital advertising spends globally are expected to be on programmatic by end of this year led by mature markets such as the USA and Canada. In looking at Q2 2019, in-app programmatic spending rose by one-third in the region compared to Q2 2018.

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InMobi

JUNE 12, 2020

With in-app advertising, however, you can be a confident that you’re actually reaching your target audiences, thanks to the inherent data-driven approach to find audiences for custom needs. In-app advertising solves this problem unlike any other screen. Further, consider these stats from 2019.

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InMobi

JANUARY 23, 2022

Apple’s launch of its App Tracking Transparency (ATT) framework has sent shockwaves throughout the mobile advertising industry. By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was.

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Banner Viewability Cookies Click Through Rate 52

SpotX

MAY 24, 2021

Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. Over-the-top (OTT) video is thriving and is widely embraced by consumers in APAC — a market with fierce competition among global OTT giants and regional players. 6: Fraud is low in OTT.

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InMobi

APRIL 30, 2019

Some of the most common terms flying around when it comes to video and other creative formats are VAST, VPAID and MRAID. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

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InMobi

MAY 4, 2020

Connected TV (CTV) is the latest area of hyper growth in digital advertising. And so, naturally, many advertisers are looking at how they can reach their audiences via connected TV. Connected TV Advertising 2019 report stated: “The boom in CTV viewership and time spent is partially driven by cord-cutting.

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Viewability Audience Entertainment Mobile Ads 52

InMobi

OCTOBER 7, 2019

Using Apps to Engage Consumers As I’ve previously mentioned, Americans will spend close to three hours a day on average in app in 2019 , according to eMarketer. This makes in-app advertising a highly effective medium for running engaging advertising campaigns.

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Marketing Viewability Food Rich Media 52

InMobi

OCTOBER 27, 2020

The holiday season always is a huge opportunity for publishers and app developers to make the best returns from their ad inventory. Advertisers and their DSPs typically rely on the last three months of the calendar year to boost annual sales and increase ad spending to reach holiday shoppers.

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InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. This is a big problem in the app ecosystem.

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Marketing Viewability Real Estate Mobile Ads 52

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. digital ad spending is expected to reach over $390 billion by 2027.

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Advertising Click Through Rate Display Advertising ROI 102

Automatad Inc.

OCTOBER 27, 2023

We will help you combat these challenges with the best video monetization strategies, actionable tips, and suggestions. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI.

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InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. for display ads and 89% for video.

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Digiday

JUNE 14, 2022

This week’s Future of TV Briefing looks at the stage of the upfront cycle where advertisers submit their orders, which may not match up with the initially agreed-upon commitments. The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more.

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Marketing Viewability Agency Ad Tech 59

VideoWeek

SEPTEMBER 1, 2023

VAB Accuses Nielsen of Tipping Scales in Amazon’s Favour The Video Advertising Bureau (VAB) has asked Nielsen not to go ahead with plans to incorporate Amazon’s own data into its measurement of some of Amazon’s programming, saying that Nielsen risks tipping the scales in Amazon’s favour.

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Entertainment eCommerce Agency Media 52

Single Grain

AUGUST 23, 2019

Storytelling goes beyond advertising; it makes people trust your brand much more easily. 16 Branding Trends to Increase Awareness in 2019. Dove is one of the first brands that popularized the idea of featuring their customers in their videos. Storytelling Formats for Advertisers. Dive Deeper: . 2) Data-Based Storytelling.

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VideoWeek

MARCH 24, 2023

” The Week in Tech Innovid, Walmart Connect Team Up for CTV Ad Placement Innovid has partnered with Walmart Connect to allow brands to manage ads on CTV. Advertisers on the Walmart DSP will be able to optimise campaigns towards each customer in real time, according to the companies.

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VideoWeek

MAY 26, 2023

.” ITV Offers Free Outcome Measurement with Geo-X British broadcaster ITV this week announced the launch of Geo-X, a new consultancy service which will provide free outcome measurement for advertisers. The service looks designed to attract new brand spend into TV, proving the efficacy of TV advertising in driving results.

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InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? The answer is clear: Advertisers love video ads.

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