VideoWeek

APRIL 16, 2024

Total digital ad spend in the US grew 7.3 percent in 2023, reaching $225 billion, according to the IAB and PwC’s latest Internet Advertising Revenue Report. And video is a significant driver of this growth, having had the fastest growth rate in recent years, powered by the influx of CTV inventory. percent in 2019.

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Video Ads Retail Media Advertising 52

illumin

AUGUST 27, 2019

This week’s Most Viewed Video Ads chart focuses on 2019’s Back to School ad campaigns. Which advertisers made the grade? Back to School Shopping 2019. The post Most Viewed Video Ads: Ringing the Bell on Back to School appeared first on AcuityAds Inc. Back to School. WATCH NOW.

Video Ads 61

Video Ads Retail Education Advertising 61

Digiday

NOVEMBER 20, 2022

Direct-to-consumer reproductive brand Natalist is beefing up its media mix and layering in more video advertising than ever before. The company, founded in 2019, is looking to boost brand awareness, get in front of more customers and scale the business after being acquired by Everly Health last October. This year, U.S.

Video Ads 52

Video Ads Brand Awareness Audience Entertainment 52

illumin

APRIL 8, 2019

The top 10 Most Viewed Video Ads for this year’s March Madness tournament are IN! There were some great videos throughout the list from top brands in a wide array of industries. This year, the top ads relied on humor and NBA athletes to garner attention during “The Big Dance”. 2019 March Madness. Campaign Name.

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Video Ads Agency Media Advertising 71

illumin

JUNE 3, 2019

2019 Mother’s Day Campaign. The post Most Viewed Video Ads: Mother’s Day appeared first on AcuityAds Inc. ” The brand reminds us that even if you can’t be there for Mother’s Day, you can at least “feel” there. Check out the full chart below to see if your favorites made the list: Rank.

Video Ads 69

Video Ads Retail Marketing Advertising 69

Brid.tv

JANUARY 2, 2023

With around 7 billion smartphone users worldwide, mobile advertising has been taking the advertising landscape by storm. The average person spends over three hours a day using their phone and sees thousands of ads a day. But not all mobile advertising is made equal. What Lies in the Future of In-App Advertising?

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Advertising Conversion Rate Banner Video Ads 52

illumin

NOVEMBER 26, 2018

This content piece, intended to assist all digital marketers at better understanding the landscape of digital video advertising and the challenges being faced, revealed some very intriguing data. In particular, it helped us to confirm a preconceived notion regarding a digital advertising metric: viewability.

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Viewability Video Ads Impressions Advertising 53

InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Why Include Video Content in Your Mobile Advertising and Marketing Strategy? In Q1 2019, the average CTR for a video ad in the U.S.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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Advertising Marketing Banner Pop-Up 52

Basis

SEPTEMBER 13, 2022

Programmatic advertising has a brief yet dynamic history. What began 15 years ago with a narrow focus on display banner ads has quickly expanded across the entire digital media ecosystem. Of course, the lion’s share of programmatic video ad spending still takes place on mobile— 66.6% The reasons behind this trend?

Advertising 88

Advertising Cookies Rich Media Video Ads 88

InMobi

DECEMBER 13, 2018

Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. But, expect all that to change in 2019.

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InMobi

NOVEMBER 5, 2015

It’s the Holiday season and we are excited to present to you a way to spread the cheer with video ads your users will love. Video viewing on the mobile phone is exploding globally with estimates suggesting it will account for 50% of all mobiledata consumption by 2019. InMobi currently supports VAST video formats (2.0

Video Ads 52

Video Ads Viewability Advertising Media 52

Digiday

JANUARY 16, 2023

And that will always be the big draw for advertisers — irrespective of economic or political tensions. Between the first three quarters of 2022 and the final one, we saw ad spending on TikTok rise 20%,” said Ben Allison, head of media operations at VaynerMedia. When this happens advertising tends to get less experimental.

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Advertising Video Ads Agency Media 75

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019?

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Advertising Banner Marketing Rich Media 52

MNTN

NOVEMBER 16, 2023

If you’re not advertising on Hulu, you could be missing out on millions of potential customers. What Is Hulu Advertising? Hulu advertising involves creating non-skippable ads that are shown to customers as they watch shows and movies on the streaming platform. How Does Hulu Advertising Work?

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Advertising Marketing Audience Ad Targeting 52

MNTN

NOVEMBER 16, 2023

If you’re not advertising on Hulu, you could be missing out on millions of potential customers. What Is Hulu Advertising? Hulu advertising involves creating non-skippable ads that are shown to customers as they watch shows and movies on the streaming platform. How Does Hulu Advertising Work?

Advertising 52

Advertising Marketing Audience Ad Targeting 52

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Luckily, political advertiser have long been comfortable with uncertainty.

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Advertising Impressions CPM Cookies 74

Ad Beat

NOVEMBER 20, 2019

The market is rife with advanced video tools and formats that continue to reinforce video as an increasingly powerful, engaging medium to communicate with your target demographic. In short, video advertising is definitively a train that your brand cannot afford to miss. Source: Hubspot.

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Advertising Video Ads SEO Brand Awareness 52

Basis

AUGUST 26, 2022

Indeed, as these handheld electronics grow increasingly ubiquitous around the globe, brands are embracing mobile advertising as a critical component of their marketing strategy. That said, mobile is already a tough channel to beat when it comes to the basics of digital advertising—i.e., of all US native display ad spending ($84.57

Advertising 78

Advertising Mobile Ads Retail Entertainment 78

InMobi

MAY 21, 2019

To help, here are 52 in-app advertising statistics you definitely need to know. By 2019, according to eMarketer. Statistics on Mobile Apps Time spent in mobile apps: two hours and three minutes for the average American, although that is expected to climb by an additional 19 minutes by 2019. In that year, consumers in the U.S.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

JULY 10, 2018

In our State of Mobile Video Advertising 2018 Report , we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years. How will everything look in 2019, 2020 and beyond? were first to embrace these kinds of ads.

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Ad Inventory Advertising Video Ads Demand Side Platform 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? GET STARTED To help you make sense of all this, here is our guide to better understanding in-app ad rates. CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads.

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InMobi

OCTOBER 13, 2020

In both the short term and the long term, retail advertising should be centered around mobile devices and mobile apps. More Americans will be buying from mobile in 2020 than in 2019. And, over half of those in this age group (56%) said they would be buying more from mobile in 2020 compared to 2019.

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Retail Advertising Mobile Ads Electronics 52

InMobi

DECEMBER 12, 2019

Throughout the Australia-New Zealand (ANZ) region, brands are devoting more dollars to both programmatic and mobile in-app advertising channels. billion Australian digital ad market is now devoted to in-app channels and conducted programmatically. In fact, a significant percentage of the $8.8 and VAST 4.2,

Viewability 52

Viewability Fill rate Advertising Video Ads 52

InMobi

AUGUST 23, 2018

As mobile video advertising becomes increasingly popular, it’s important that advertisers and publishers are using the best advertising metrics to properly gauge the success of their ad campaign and ad formats. close to half of all video ad inventory is fullscreen now. In the U.S. In the U.S.

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

illumin

OCTOBER 16, 2023

in 2024, continuing to grow and hold its critical spot in the ad market. Video ads also contribute to the industry’s gains in display ad spending. This year, retail spending on video ads is expected to grow by 20.9% This share of the ad market is only set to grow, peaking at 28.6%

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eCommerce Retail Mobile Ads Video Ads 52

Martech

APRIL 3, 2024

billion monthly active users (MAU) in February 2024, up from 430 million in 2019. Many businesses run image and video ads and leave it at that, but here’s what the moderator of the company-run r/Redditmarketing says is the best practice. For example, no advertising is allowed on r/advertising. Meta had 3.19

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Audience MarTech Video Ads Media 83

VideoWeek

MAY 23, 2023

Europe’s digital advertising market grew by 9.8 And strong growth in digital video, and social video in particular, helped drive this growth. percent each year since 2019. Total display ad spend grew by 9.7 A lot of this growth in video came from social. Social video ad spend was up 15.5

Marketing 52

Marketing Video Ads Display Advertising Advertising 52

InMobi

JUNE 9, 2020

An average mobile user spends 84 minutes in a day engaging with videos. As advertisers scale in-app advertising, programmatic video help capture the mindshare of viewers, providing them truly immersive brand experiences. How has video engagement shifted across Asia? the CTR of banner ads Vertical videos offer 1.5X

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Click Through Rate Banner Finance Video Ads 52

Digiday

SEPTEMBER 13, 2022

Even as conversations around the economic downturn ramp up, marketers say they’ll continue to invest in out-of-home advertising, which has spent the last year on the rebound amid the pandemic. “A A lot of the testing of new opportunities may get curbed a bit,” said Michelle Chong, group director of planning at Fitzco ad agency.

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InMobi

JUNE 12, 2020

With in-app advertising, however, you can be a confident that you’re actually reaching your target audiences, thanks to the inherent data-driven approach to find audiences for custom needs. In-app advertising solves this problem unlike any other screen. Further, consider these stats from 2019.

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Advertising ROI Cookies Audience 52

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Marketers trying to take this kind of wide approach to performance advertising became doomed to fail. Alas, the good times were not to last.

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Advertising Banner Rich Media Brand Awareness 52

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. Twitter already broadcasts some live content, for a mix of media companies which want to stream live events, and advertisers which want to run live shopping events.

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Advertising Ad Tech Video Ads Machine Learning 52

NewProgrammatic

MARCH 29, 2022

From smaller enterprises to the most renowned entities on the market – brands and marketers need to stay up to date with the industry developments in order to successfully advertise their services and products to the right target audience. These solutions have been defining the world of online advertising for years now.

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Advertising Audience Cookies Brand Awareness 64

InMobi

MARCH 25, 2022

The rise of e-commerce led the way for explosive growth in retail media ad spending. Since 2019, ad spending has grown from $12.50 More than any other advertising medium, video ad experiences help people connect with what they see on screen. billion to over $41 billion in predicted spending for 2022.

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Retail Media Video Ads Education 52