article thumbnail

The Out-of-Home Advertising Recovery Has Not Been Equal

Adweek

out-of-home advertising declined 30%, from $8.5 billion in 2019 to $6 billion in 2020, according to marketing intelligence. They relied on DoorDash for food, Peloton for exercise and Netflix for entertainment. Without people driving to work or walking around downtown, U.S.

article thumbnail

CTV Ad Spend Has Increased by Nearly 400% Since 2019

MNTN

And advertisers have taken notice: the piece reports that CTV ad spend has skyrocketed by nearly 400% since 2019, fueled by a surge in streaming during pandemic lockdowns. It seems that this increased advertiser interest in streaming may help fill the gaps in dollars pulled from traditional TV advertising. 74% of U.S.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Out of Home Advertising Revenues in Q2 2022 Hit $2.62 Billion, on Par With Pre-pandemic Record-Highs of 2019

Martech Series

Out of home (OOH) advertising revenue increased 28.9 billion , based on figures released by the Out of Home Advertising Association of America (OAAA). These Q2 revenues are roughly equivalent to pre-pandemic highs, when Q2 2019 OOH revenues totaled a record-breaking $2.69 OAAA OOH Ad Revenue Report Also Shows Q2 2022 Up 28.9%

article thumbnail

OpenAP to Host Measurement-Themed Advanced Advertising Summit at Cannes Lions

Adweek

Measurement is getting a bigger seat at the table at the first in-person Cannes Lions festival since 2019. Advanced advertising company OpenAP--jointly owned by Fox, NBCUniversal, Paramount and Warner Bros.

article thumbnail

Publicis Health Settles Lawsuit Related to US Opioid Marketing

Adweek

Through the now-shuttered agency Rosetta, the advertising network was working with Purdue Pharma, which filed for Chapter 11 bankruptcy in 2019 due to the lawsuits it was. Publicis Health is set to pay around $350 million in a multistate legal settlement involving its role in marketing highly addictive opioids and the resulting U.S.

Marketing 279
article thumbnail

2019 Digital & Social Advertising Predictions

AdGlow

What does 2019 have in store for the marketer of the future? In this article, we analyze what we believe are the three phenomena that any professional who works in digital advertising, will have to take into account to improve their strategy for the coming year.

article thumbnail

2019 Trends: Greater Accountability and Digital Advertising Transparency

InMobi

In 2019, we expect brands and their advertising partners to focus more on accountability and digital advertising transparency. Note: This is the first in our series on top trends for 2019. From all sides, the digital advertising ecosystem is under pressure to become more transparent and trustworthy. “I