The Out-of-Home Advertising Recovery Has Not Been Equal
Adweek
FEBRUARY 20, 2024
out-of-home advertising declined 30%, from $8.5 billion in 2019 to $6 billion in 2020, according to marketing intelligence. They relied on DoorDash for food, Peloton for exercise and Netflix for entertainment. Without people driving to work or walking around downtown, U.S.
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