InMobi

MAY 4, 2020

Among ad formats that can be transacted programmatically, there’s truly one format that is gaining more mindshare among consumers and smartphone users: Video. In-app video advertising can truly captivate audiences at every stage of their journey. Programmatic Video Advertising in Southeast Asia 1.

Video Ads 52

Video Ads Finance Viewability Entertainment 52

InMobi

OCTOBER 15, 2019

Note: Originally published in Campaign Asia on October 8, 2019. Zenith reports 65% of all digital advertising spends globally are expected to be on programmatic by end of this year led by mature markets such as the USA and Canada. In looking at Q2 2019, in-app programmatic spending rose by one-third in the region compared to Q2 2018.

Viewability 52

Viewability Marketing Banner Rich Media 52

VideoWeek

AUGUST 12, 2022

In this week’s Week in Review: ProSieben downgrades its full year outlook, Google gets into the FAST game, and the FTC prepares a crackdown on targeted advertising. 1 Sees Fall in Ad Revenues. FTC Signals Crackdown on Targeted Advertising. Kargo Acquires Ziggeo in Online Video Push. Top Stories. ProSiebenSat.1

Advertising 98

Advertising GDPR Banner Healthcare 98

InMobi

APRIL 30, 2019

Some of the most common terms flying around when it comes to video and other creative formats are VAST, VPAID and MRAID. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

InMobi

JANUARY 23, 2022

Apple’s launch of its App Tracking Transparency (ATT) framework has sent shockwaves throughout the mobile advertising industry. By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was.

Banner 52

Banner Viewability Cookies Click Through Rate 52

InMobi

OCTOBER 7, 2019

Using Apps to Engage Consumers As I’ve previously mentioned, Americans will spend close to three hours a day on average in app in 2019 , according to eMarketer. This makes in-app advertising a highly effective medium for running engaging advertising campaigns.

Marketing 52

Marketing Viewability Food Rich Media 52

Lemonads

JUNE 4, 2020

Affiliate marketing generates 15% of the digital media industry’s global revenue, so this type of advertising produced almost 23 billion US dollars in 2019 alone. And just like that, ad networks were born. Modern ad networks have changed a lot since then, but their core concept remains the same.

Affiliates 52

Affiliates Ad network Pop-Up CPL 52

Single Grain

JULY 31, 2019

UPDATED FOR 2019! With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Ad Beat

OCTOBER 30, 2019

Let’s take a closer look at their advertising strategy: 2006: ‘Life Takes VISA’. After 20 years, VISA replaced their well-known tagline—”It’s everywhere you want to be” with “Life takes Visa”—as a part of their latest advertising campaign that was announced during the Winter Olympics. Source: Adbeat.

Finance 52

Finance Marketing Conversion Electronics 52