InMobi

OCTOBER 7, 2019

Using Apps to Engage Consumers As I’ve previously mentioned, Americans will spend close to three hours a day on average in app in 2019 , according to eMarketer. This makes in-app advertising a highly effective medium for running engaging advertising campaigns.

Marketing 52

Marketing Viewability Food Rich Media 52

InMobi

OCTOBER 21, 2019

Use Actionable Insights from InMobi Pulse to Make Smarter In-App Advertising Decisions. Your Captain Obvious insight for the day: People love to stream video. There’s a reason big streaming video properties like Netflix, Hulu, Amazon Prime Video are household names in the U.S. Users in the U.S.

Mobile Ads 52

Mobile Ads Education Retargeting Audience 52

Automatad Inc.

APRIL 6, 2022

Advertiser Perceptions surveys the current state of ad measurement. The origin trials for Google’s Privacy Sandbox proposal have started, including the recently introduced Topics API, the ad retargeting and ad auction management solution FLEDGE, and Attribution Reporting API. The Current State of Ad Measurement.

Header Bidding 52

Header Bidding Ad Exchange Impressions Audience 52

VideoWeek

SEPTEMBER 23, 2022

But advertisers disagreed , fearing the impact on TV ad prices, and France’s competition authority expressed significant concerns about the deal. French video ad tech business Teads announced this week it is expanding into connected TV in the US, following successful beta trials. Other French broadcasters agreed.

eCommerce 59

eCommerce Media Ad Tech Entertainment 59

Lemonads

JUNE 12, 2020

Let’s see what you “Must know” and “How To” launch a profitable e-Commerce campaign on Facebook Ads: 1. How to Advertise on Facebook; 2. Facebook Ads to master your e-Commerce campaign; 3. E-Commerce campaign on Facebook Ads: strategies that convert; 4. Launch a profitable e-Commerce campaign on Facebook Ads 1.

Audience 52

Audience Brand Awareness CPC Conversion 52

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. digital ad spending is expected to reach over $390 billion by 2027.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

OCTOBER 2, 2019

Facebook Ads is one of the top PPC platforms right now. With more than 7 million brands currently advertising on the platform trying to reach their audience among Facebook’s 1.59 The ad system, after all, is versatile and holds a lot of potential. Learn More: How to Build a Facebook Ad Funnel. 5) Facebook’s Ads Library.

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. But advertisers shouldn’t forget about the power of display advertising. 1) Increased Spending In 2022, display ad spending reached 63.5

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

NOVEMBER 15, 2019

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? NEW & IMPROVED!

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. In 2020, ad impressions sold programmatically reached $129.1 billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

DECEMBER 24, 2019

Another part of that strategy should be paying for advertising on the platform. Here’s what’s projected for 2020 and beyond : Amazon recently released a bunch of new products and tools for advertisers, along with more places to advertise. Dive Deeper: How to Improve Your Amazon Ads to Increase Sales. And that’s powerful.

CPC 90

CPC Shipping Video Ads Retargeting 90

Single Grain

MARCH 16, 2020

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. As advertising trends evolve, we marketers have become much smarter.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

SEPTEMBER 2, 2019

SEO Keyword Research Made Easy in 2019. 30 Winning Facebook Ads and Why They’re so Effective. It’s clearly advantageous to be able to see what your competitors are up to with their Facebook Ads for a number of reasons, so let’s take a look at exactly how to get that information. How to Build a Facebook Ad Funnel.

Retargeting 101

Retargeting Shipping Banner Audience 101

Single Grain

AUGUST 19, 2019

But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. As the Facebook advertising platform has matured, they’ve looked for ways to improve the quality of the advertisements that they show to their customers. A Simple Hack to Combine Facebook Ads and Google Ads.

Impressions 80

Impressions Audience Banner A/B Testing 80

Single Grain

JUNE 21, 2019

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 Then select this post every time you’re setting up a new ad campaign. Dive Deeper: 8 Facebook Ad Copywriting Tricks to Maximize Conversions. 6 Facebook Ad Hacks Crushing It in 2019.

A/B Testing 111

A/B Testing Audience Banner Conversion 111

Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. As for Microsoft, they've been testing AI-powered recommendations in their Advertising Editor. Trend #3: Video Ads and PPC. Book My Free Marketing Consultation.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

Single Grain

APRIL 28, 2020

When MobileMonkey switched to optimizing for messages, they were able to automatically collect a person’s information in the system so that they could then retarget them. Here’s what the exact ad looked like: To retarget these people, they used Messenger drip campaigns. Book My Free Marketing Consultation. 2) Single Grain.

Marketing 141

Marketing Audience Media ROI 141