Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. There are several ways of organizing this process that includes various tools to help spread the ads through different channels. You can see the online advertising ecosystem described in the picture below.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Luckily, political advertiser have long been comfortable with uncertainty.

Advertising 74

Advertising Impressions CPM Cookies 74

VideoWeek

MAY 23, 2023

Europe’s digital advertising market grew by 9.8 And strong growth in digital video, and social video in particular, helped drive this growth. percent each year since 2019. Total display ad spend grew by 9.7 A lot of this growth in video came from social. Social video ad spend was up 15.5

Marketing 52

Marketing Video Ads Display Advertising Advertising 52

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. But advertisers shouldn’t forget about the power of display advertising. 1) Increased Spending In 2022, display ad spending reached 63.5

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

InMobi

JANUARY 21, 2022

Since 2019, e-commerce sales have experienced double-digit growth. Alongside e-commerce, retail media advertising is expected to reach $41.37 billion in 2022 , and account for nearly one in five digital ad dollars. Alongside e-commerce, retail media advertising is expected to reach $41.37 We surveyed over 1,200 U.S.

Retail 52

Retail Media Click Through Rate Video Ads 52

Monetize More

JUNE 28, 2022

Ad revenue is the income earned by apps via in-app advertising. Ad views multiplied by eCPM yield app ad income. Ad revenue = ad impressions multiplied by eCPM. How does advertising revenue work? ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income.

CPM 52

CPM Impressions CPC CPA 52

VideoWeek

MARCH 10, 2023

Display advertising revenues were fairly static, up by 0.1 percent, while online video revenues fell by 1.9 Significantly for the advertising industry, the government says the law will cut down on the need for cookie popups, suggesting that consent collection requirements will be reduced. percent year on year.

GDPR 52

GDPR Ad Tech Media Finance 52