illumin

JUNE 25, 2019

To put it bluntly: navigating the restrictions around cannabis advertising truly sucks. The opportunities around cannabis advertising should not be ignored. The combined North American market is projected to reach $16 billion in 2019. billion in total sales in 2019. The laws are ever-changing. Let’s get started.

Advertising 69

Advertising Viewability Retargeting Audience 69

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,

Advertising 52

Advertising Banner Marketing Rich Media 52

MNTN

JUNE 27, 2022

In fact, only a quarter of advertisers report that they will be increasing their ad spend on linear over the next year. However, overall spend on TV advertising is still expected to grow. Why not receive our CTV advertising report, right to your inbox? billion this year, that number will drop by $3.41 billion by the year 2026.

Viewability 52

Viewability Audience Advertising Media 52

VideoWeek

OCTOBER 11, 2022

“Back in 2019, at the RTS conference in Cambridge, I welcomed the idea of Netflix audiences being measured independently,” said Reed Hastings, co-CEO of Netflix. The big question, however, will be whether this measurement will extend to Netflix’ advertising product when that’s released.

Viewability 112

Viewability Audience Conversion Advertising 112

InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. In 2019, marketers lost an estimated $13 billion to app install fraud. But, issues around ad fraud have not gone unheeded.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

InMobi

SEPTEMBER 16, 2020

While consumer time spent in app keeps rising, some advertisers are still hesitant to devote a significant share of their ad budgets to in-app channels. Too many advertisers today are worried that their in-app ad budgets will be eaten up by fraud and won’t help their marketing and business goals. in 2018-2019 to 1.9%

Advertising 52

Advertising Viewability Impressions Agency 52

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Viewability 77

Viewability Conversion Rate Impressions Conversion 77

InMobi

MAY 21, 2019

To help, here are 52 in-app advertising statistics you definitely need to know. By 2019, according to eMarketer. Statistics on Mobile Apps Time spent in mobile apps: two hours and three minutes for the average American, although that is expected to climb by an additional 19 minutes by 2019. In that year, consumers in the U.S.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

DECEMBER 26, 2019

Is 2020 the year that digital out of home (DOOH), over-the-top (OTT) and connected TV (CTV) advertising finally goes big ? Expect both connected TV advertising and OTT advertising to grow by leaps and bounds in 2020. For starters, getting measurement and viewability right within these environments will be key.

Advertising 52

Advertising Viewability Marketing Media 52

Basis

OCTOBER 30, 2023

X Considers Removing All Engagement Counts and Buttons on Posts [:03] All of X’s interaction counts and action buttons—except the views counter, added back in December—may soon only be visible within the post details (viewable once users click into or expand the post). Hope X and Meta get the boost they need.

Viewability 85

Viewability Audience Media Conversion 85

InMobi

JUNE 12, 2020

With in-app advertising, however, you can be a confident that you’re actually reaching your target audiences, thanks to the inherent data-driven approach to find audiences for custom needs. In-app advertising solves this problem unlike any other screen. Further, consider these stats from 2019.

Advertising 52

Advertising ROI Cookies Audience 52

MNTN

JUNE 24, 2022

In Connected TV news, new technology is making it easier than ever for advertisers to connect with consumers who watch ad-supported CTV. It’s a welcome sight for brands in the experiential, travel, and tourism verticals after years of lockdowns, social distancing, and virtual events as we see a return to 2019-levels of activity.

Marketing 97

Marketing Viewability eCommerce Media 97

InMobi

OCTOBER 15, 2019

Note: Originally published in Campaign Asia on October 8, 2019. Zenith reports 65% of all digital advertising spends globally are expected to be on programmatic by end of this year led by mature markets such as the USA and Canada. In looking at Q2 2019, in-app programmatic spending rose by one-third in the region compared to Q2 2018.

Viewability 52

Viewability Marketing Banner Rich Media 52

Automatad Inc.

OCTOBER 26, 2023

Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. In simple terms, it’s the art of making money from video advertisements displayed on your website. Instead of ads in a line, this method lets many advertisers compete at once in real-time auctions.

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Video Ads Header Bidding Fill rate Click Through Rate 52

InMobi

FEBRUARY 11, 2019

Too often, in-app advertising and trust are not associated terms. Why is both business and consumer trust in the digital advertising industry so low? DOWNLOAD GUIDE Here are some of the biggest issues plaguing this form of advertising today: Fraud. went towards two channels: Facebook and Google. Lack of Trusted Metrics.

Advertising 52

Advertising Viewability Mobile Ads Marketing 52

InMobi

MAY 4, 2020

In-app video advertising can truly captivate audiences at every stage of their journey. Delving into data from the InMobi platform, we unravel insights on the growing usage of video programmatic advertising across India, Southeast Asia, and ANZ. Programmatic Video Advertising in Southeast Asia 1.

Video Ads 52

Video Ads Finance Viewability Entertainment 52

SpotX

MAY 24, 2021

Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. OTT’s premium content, full-funnel marketing effectiveness, and brand-safe environment have drawn in advertisers eager to unleash the potential of this high-impact channel and engage hard-to-reach audiences.

Viewability 52

Viewability Click Through Rate Impressions Brand Awareness 52

InMobi

JANUARY 23, 2022

Apple’s launch of its App Tracking Transparency (ATT) framework has sent shockwaves throughout the mobile advertising industry. By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was.

Banner 52

Banner Viewability Cookies Click Through Rate 52

VideoWeek

JUNE 7, 2022

The deal will see Joe Marchese, executive chairman at Human Ventures and previous president of advertising revenue for Fox Networks Group, join Adelaide’s board. Marc Guldimann co-founded The Attention Council, an industry group which advocates for attention metrics, in 2019.

CPM 65

CPM Viewability Impressions Media 65

InMobi

MAY 4, 2020

Connected TV (CTV) is the latest area of hyper growth in digital advertising. And so, naturally, many advertisers are looking at how they can reach their audiences via connected TV. Connected TV Advertising 2019 report stated: “The boom in CTV viewership and time spent is partially driven by cord-cutting.

Viewability 52

Viewability Audience Entertainment Mobile Ads 52

InMobi

JULY 22, 2019

GET IT NOW The Current State of Brand Safety Brand safety remains an ever-present concern in digital advertising. A November 2018 survey found that 60% of advertising industry professionals in the U.S. A separate 2019 report found that close to 37% of digital media pros in the U.S. were worried about brand safety.

Machine Learning 52

Machine Learning Viewability Impressions Media 52

InMobi

DECEMBER 28, 2020

How current trends will shape the future of CTV advertising. As a result of this, CTV has been one of the biggest trends and buzzwords among advertisers over the past few years. There’s a reason we had it listed as both a key trend to watch in 2020AND in 2019. Whether CTV viewers watch ad supported content.

Viewability 52

Viewability Entertainment Advertising Audience 52

InMobi

OCTOBER 7, 2019

Using Apps to Engage Consumers As I’ve previously mentioned, Americans will spend close to three hours a day on average in app in 2019 , according to eMarketer. This makes in-app advertising a highly effective medium for running engaging advertising campaigns.

Marketing 52

Marketing Viewability Food Rich Media 52

Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. Unlike programmatic guaranteed, the inventories are not pre-reserved for specific advertisers here. How Does Preferred Deal Work?

CPM 52

CPM Header Bidding Ad Space Impressions 52

InMobi

NOVEMBER 5, 2015

Video viewing on the mobile phone is exploding globally with estimates suggesting it will account for 50% of all mobiledata consumption by 2019. Likewise, mobile video advertising is growing and researchers expect it to cross $6 billion by 2018. User opt-in video ads are most common in apps which feature virtual goods and IAP.

Video Ads 52

Video Ads Viewability Advertising Media 52

InMobi

APRIL 30, 2019

The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player. Advertisers love interactivity, and VAST in its original form couldn’t address this requirement. So what's next? By doing so, VAST 4.1

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

InMobi

APRIL 23, 2019

Is there one central industry-wide brand safety definition within the ad tech space that all digital advertisers must follow? After all, a major beer brand would have no qualms advertising within an alcohol-related app, even if such a placement would be deemed unsafe for many other advertisers. Unfortunately, the answer is no.

Marketing 52

Marketing Viewability Food Ad Tech 52

VideoWeek

FEBRUARY 17, 2023

“More of the world’s leading advertisers are gravitating to fast-growing channels such as CTV and retail media, which offer premium value at scale.” DoubleVerify Introduces CTV Viewability Verification DoubleVerify (DV) has unveiled a viewability verification tool for CTV.

Viewability 52

Viewability Audience Media Ad Tech 52

InMobi

OCTOBER 27, 2020

Advertisers and their DSPs typically rely on the last three months of the calendar year to boost annual sales and increase ad spending to reach holiday shoppers. While the pandemic has resulted in a deceleration of traditional advertising spending, overall budgets have moved over more sharply to online to target app users.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

InMobi

SEPTEMBER 11, 2019

To go over the differences between these two types of DSPs and to determine which one is right for your digital advertising and programmatic media buying priorities, check out this Whiteboard Wednesday video : Video Transcript All DSPs are not the same. This gives advertisers the ability to buy media across multiple ad exchanges.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

First-Party Cookies 110

First-Party Cookies Cookies Impressions Ad Exchange 110

Digiday

JULY 17, 2022

Those forces are bearing down from many angles, and that has a material impact on one’s ability to do audience-based, data-driven, digital advertising,” she said. As recessions hit, advertisers tend to cut more from least performant channels,” said Ryan Eusanio, managing director of digital activation for Omnicom Media Group.

Media 64

Media Ad Tech Agency Viewability 64

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library.

Retail 97

Retail Media Agency Ad Tech 97

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. With the development of ad viewability standards and proven results with shorter formats (30 seconds or less), mobile video will become the most effective, efficient and widely accepted medium for advertisers.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

Digiday

SEPTEMBER 22, 2022

Publishers had to be on high alert following the second quarter, which brought with it decreased advertising revenue and fewer commerce transactions. Too much risk [for Google’s advertising business], and too much equity in [Google’s ad exchange] AdX.”. Because low viewability plus no user-agent is almost borderline unmonetizable.”.

Media 55

Media Cookies Conversion Rate Affiliates 55

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Valve+Meter ) Digital advertising can raise brand recognition by 80%.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Digital Remedy

JANUARY 31, 2022

Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. Podcasts are playing a huge role in the rise of digital audio advertising. Role of Podcasts.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52