InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

InMobi

SEPTEMBER 16, 2020

While consumer time spent in app keeps rising, some advertisers are still hesitant to devote a significant share of their ad budgets to in-app channels. Too many advertisers today are worried that their in-app ad budgets will be eaten up by fraud and won’t help their marketing and business goals. in 2018-2019 to 1.9%

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Advertising Viewability Impressions Agency 52

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,

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Advertising Banner Marketing Rich Media 52

Digital Remedy

JANUARY 31, 2022

Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. Podcasts are playing a huge role in the rise of digital audio advertising. Role of Podcasts.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Automatad Inc.

OCTOBER 26, 2023

Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. In simple terms, it’s the art of making money from video advertisements displayed on your website. Instead of ads in a line, this method lets many advertisers compete at once in real-time auctions.

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Video Ads Header Bidding Fill rate Click Through Rate 52

VideoWeek

JUNE 7, 2022

The deal will see Joe Marchese, executive chairman at Human Ventures and previous president of advertising revenue for Fox Networks Group, join Adelaide’s board. Marc Guldimann co-founded The Attention Council, an industry group which advocates for attention metrics, in 2019.

CPM 64

CPM Viewability Impressions Media 64

Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. Unlike programmatic guaranteed, the inventories are not pre-reserved for specific advertisers here. How Does Preferred Deal Work?

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CPM Header Bidding Ad Space Impressions 52

SpotX

MAY 24, 2021

Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. OTT’s premium content, full-funnel marketing effectiveness, and brand-safe environment have drawn in advertisers eager to unleash the potential of this high-impact channel and engage hard-to-reach audiences.

Viewability 52

Viewability Click Through Rate Impressions Brand Awareness 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

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First-Party Cookies Cookies Impressions Ad Exchange 117

Digiday

JUNE 14, 2022

This week’s Future of TV Briefing looks at the stage of the upfront cycle where advertisers submit their orders, which may not match up with the initially agreed-upon commitments. The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more.

Marketing 59

Marketing Viewability Agency Ad Tech 59

VideoWeek

MAY 26, 2023

.” ITV Offers Free Outcome Measurement with Geo-X British broadcaster ITV this week announced the launch of Geo-X, a new consultancy service which will provide free outcome measurement for advertisers. The service looks designed to attract new brand spend into TV, proving the efficacy of TV advertising in driving results.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

InMobi

OCTOBER 27, 2020

Advertisers and their DSPs typically rely on the last three months of the calendar year to boost annual sales and increase ad spending to reach holiday shoppers. While the pandemic has resulted in a deceleration of traditional advertising spending, overall budgets have moved over more sharply to online to target app users.

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Header Bidding Click Through Rate Impressions Ad Server 52

InMobi

JANUARY 23, 2022

Apple’s launch of its App Tracking Transparency (ATT) framework has sent shockwaves throughout the mobile advertising industry. By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was.

Banner 52

Banner Viewability Cookies Click Through Rate 52

InMobi

SEPTEMBER 11, 2019

To go over the differences between these two types of DSPs and to determine which one is right for your digital advertising and programmatic media buying priorities, check out this Whiteboard Wednesday video : Video Transcript All DSPs are not the same. This gives advertisers the ability to buy media across multiple ad exchanges.

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Demand Side Platform Ad Exchange Impressions Machine Learning 52

InMobi

JULY 22, 2019

GET IT NOW The Current State of Brand Safety Brand safety remains an ever-present concern in digital advertising. A November 2018 survey found that 60% of advertising industry professionals in the U.S. A separate 2019 report found that close to 37% of digital media pros in the U.S. were worried about brand safety.

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Machine Learning Viewability Impressions Media 52

VideoWeek

FEBRUARY 9, 2024

The Week in Tech IAB Tech Lab Calls Out Privacy Sandbox Limitations Google’s Privacy Sandbox has been found to “lack support or face limitations” in several crucial functions, including video advertising and frequency capping, according to testing by IAB Tech Lab.

Cookies 98

Cookies Media Agency Audience 98

VideoWeek

MARCH 24, 2023

Advertisers on the Walmart DSP will be able to optimise campaigns towards each customer in real time, according to the companies. The latest round of layoffs will mostly affect the firm’s advertising, cloud services and Twitch units, CEO Andy Jassy told staff, citing “uncertain economic conditions”.

Media 52

Media Entertainment Ad Inventory Retail 52

VideoWeek

SEPTEMBER 1, 2023

VAB Accuses Nielsen of Tipping Scales in Amazon’s Favour The Video Advertising Bureau (VAB) has asked Nielsen not to go ahead with plans to incorporate Amazon’s own data into its measurement of some of Amazon’s programming, saying that Nielsen risks tipping the scales in Amazon’s favour. .

Entertainment 52

Entertainment eCommerce Agency Media 52

Digiday

MARCH 8, 2023

Varied on verification firms The Rundown: Spotify’s Stream On event Publishers square up with platforms over AI, WaPo’s conflict of interest and more Varied on verification firms The key hits: News publishers are fed up with verification firms intervening in their ability to earn programmatic advertising revenue.

Media 63

Media Conversion Machine Learning Audience 63

Digiday

SEPTEMBER 22, 2022

Publishers had to be on high alert following the second quarter, which brought with it decreased advertising revenue and fewer commerce transactions. Too much risk [for Google’s advertising business], and too much equity in [Google’s ad exchange] AdX.”. Because low viewability plus no user-agent is almost borderline unmonetizable.”.

Media 57

Media Cookies Conversion Rate Affiliates 57

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. These publisher first-party IDs can be matched with advertiser-created first-party IDs to find ad placement matches within DSPs or other shared tools. What does it do? Why is it unique?

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First-Party Cookies Cookies Header Bidding Ad Tech 67

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Valve+Meter ) Digital advertising can raise brand recognition by 80%.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

AUGUST 23, 2019

Storytelling goes beyond advertising; it makes people trust your brand much more easily. If you want to transform your ordinary product into something extraordinary, you need to market your services with impressive storytelling. 16 Branding Trends to Increase Awareness in 2019. Storytelling Formats for Advertisers.

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Marketing Banner Audience Impressions 111