Playwire

MAY 30, 2023

Key Points Mobile ad viewability rating is the measurement of ad impressions that were seen by mobile users. It’s a key metric used by both publishers and advertisers to assess the value of mobile ad inventory.

Viewability 52

Viewability Mobile Ads Ad Inventory Impressions 52

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. Top Quotes From Janelle Viewability Defined: “Viewability is a measure of whether or not an ad had a chance to be seen by a user. Check it out!

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Martech Series

FEBRUARY 17, 2023

Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire Therefore, now is the time to hold strong with advertising. According to our own data, around 35% of all ‘viewable’ programmatic display ads are in fact ignored. But there’s more to it than that.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

Ad Monsters

DECEMBER 13, 2022

For advertisers, the loss of identifiers and signals has significantly altered their campaign outcomes and KPIs. Most notably, the study uncovered that out of all the metrics advertisers use to measure campaign effectiveness, only engagement and attention appear to be the least impacted. ID Loss’s Impact on KPIs.

Viewability 102

Viewability Advertising Impressions Cookies 102

Martech Series

JULY 13, 2022

83% increase in viewability across Safari and Firefox (verses 61% with cookies present). Beat viewability benchmark by 34%. Our PanoramaID continues to provide the data connectivity and addressability that marketers need in today’s advertising environment and the cookieless future.”. Smart AdServer), and Sharethrough.

Viewability 84

Viewability Cookies A/B Testing Audience 84

Exchange Wire

JULY 19, 2022

GumGum, a contextual-first global digital advertising platform, announced a partnership with JW Player (JWP), the leading video platform for broadcasters, publishers, and video-driven businesses with 3.8 billion video impressions per month, to leverage Verity™ when placing contextually relevant and brand-safe [.].

Viewability 52

Viewability Impressions Advertising 52

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. desktop and mobile) environments, it’s critically important to prioritize and measure viewable ad rates. Here’s what the data reveals.

Viewability 52

Viewability Mobile Ads Banner Click Through Rate 52

InMobi

JUNE 23, 2020

We are pleased to announce our new partnership with Meetrics to offer more advertisers the transparency required to trust ad delivery data. Independent ad viewability verification is now integral to any mobile in-app campaign. ” Trust and transparency are core to the foundation of InMobi Exchange. .”

Viewability 52

Viewability Ad Space Impressions Video Ads 52

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! What Is Video Advertising? Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. The advertisers generate high ROI with leads, conversions, and sales from these video ads.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Martech Series

OCTOBER 14, 2022

Advanced reporting will validate media quality for advertisers seeking to run ads on Netflix. Integral Ad Science , a global leader in digital media quality, announced it has been selected by Netflix as a partner to provide transparency into advertising performance on the upcoming Netflix ad supported tier.

Advertising 85

Advertising Viewability MarTech Impressions 85

Martech

FEBRUARY 8, 2024

The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. The guidelines should help marketers and advertisers quantify delivery of ads and gauge performance. Viewability. Why we care.

Viewability 101

Viewability MarTech Impressions Advertising 101

Clearcode

JANUARY 31, 2023

The point of updating the measurement standards for in-game advertising is to establish an up-to-date and specific measurement framework – embraced by both buy and sell sides – for ads that appear within gameplay. The in-game advertising market’s potential is vast. However, it hasn’t been properly explored yet.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

Ad Monsters

APRIL 18, 2024

April is financial literacy month, which for those of us in digital advertising might raise the question: What does financial literacy entail for publishers? Automated reconciliation also avoids disconnects between advertisers and publishers, as well as between ad ops and billing, saving everyone time and improving both relationships.

Ad Ops 111

Ad Ops Finance Ad Server Impressions 111

illumin

NOVEMBER 26, 2018

This content piece, intended to assist all digital marketers at better understanding the landscape of digital video advertising and the challenges being faced, revealed some very intriguing data. In particular, it helped us to confirm a preconceived notion regarding a digital advertising metric: viewability.

Viewability 53

Viewability Video Ads Impressions Advertising 53

Ad Monsters

DECEMBER 21, 2023

Everything You Need To Know About the iOS 17 Update and Its Lasting Impact on Advertising When Apple introduced its iOS 17 privacy updates, consumers awaited exciting new features, but publishers were concerned about the impact on their businesses. What is vCPM, and How Does It Relate to Viewability? This is the place for you.

Header Bidding 66

Header Bidding Viewability CPM Impressions 66

Martech

SEPTEMBER 7, 2022

IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0 , a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council. These guidelines include new standards for ad viewability, measurement, inactivity and even fraud, as they apply to game environments and game play.

Viewability 119

Viewability Impressions MarTech Advertising 119

InMobi

DECEMBER 11, 2018

For mobile advertisers today - especially those leveraging programmatic media buying and in-app inventory - rising rates of fraud and an overall lack of verifiable viewability for their ads are major concerns. Historically, less than half of all mobile ads are viewable , and mobile ad fraud nearly doubled between 2017 and 2018.

Viewability 52

Viewability Mobile Ads Impressions Advertising 52

Martech Series

NOVEMBER 14, 2022

MGID , the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. ” Marketing Technology News: Modeling Success – VBB vs. Modeled VBB (mVBB).

Rich Media 86

Rich Media Media Advertising Viewability 86

AdPushup

MAY 23, 2023

Discover how viewable ads revolutionize revenue by ensuring visibility. Maximize your revenue potential in online advertising through strategic viewability optimization. In the ever-evolving landscape of online advertising, ensuring users see ads has become a priority for advertisers and publishers.

Viewability 98

Viewability Advertising Impressions CPM 98

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. Programmatic is a type of advertising that uses an automated process of buying and selling online advertising.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

InMobi

JULY 31, 2017

The advertising industry has seen an explosion of mobile video consumption in recent years. We’ve also seen major advancements in mobile advertising, from new formats to interactive capabilities and more. We’ve also seen major advancements in mobile advertising, from new formats to interactive capabilities and more.

Viewability 52

Viewability Cookies Impressions ROI 52

Martech

JUNE 14, 2022

The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. Re-examining the 10-second cumulative exposure duration for counting a valid impression.

Viewability 92

Viewability Impressions Entertainment Audience 92

InMobi

SEPTEMBER 18, 2017

Updated July 2, 2019 Learn More About AVOC And Other Viewability Benchmarks Video consumption on mobile devices, specifically smartphones, has exploded over recent years. Interested in learning more about mobile video advertising and other in-app creative opportunities? Viewability is fundamental to ad efficacy.

Viewability 52

Viewability Real Estate Impressions Video Ads 52

Martech

DECEMBER 5, 2023

Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. billion impressions between September 2022 and January 2023. Dig deeper: Bid shading costing advertisers $6.6 Another $0.35

Demand Side Platform 95

Demand Side Platform Viewability Impressions Ad Tech 95

illumin

DECEMBER 6, 2018

Even though online advertising is getting smarter (i.e. native advertising and skins to match the web environment), audiences are quick to thwart advertising efforts to get consumers to really see an ad. But would making ads more viewable result in greater attention from the viewers? Viewers Have Spoken.

Viewability 40

Viewability Native Advertising Video Ads Impressions 40

Monetize More

FEBRUARY 26, 2023

CPM stands for “Cost Per Mile” or cost per 1000 impressions. Advertisers set their desired price per 1000 ads served. For example, the advertiser budget for a campaign is $20, and the ad receives 2000 impressions. This means that the publisher can earn $1 per 1000 impressions. There’s no concern regarding CTR.

CPM 98

CPM Impressions Viewability Click Through Rate 98

Basis

JULY 18, 2023

Don’t worry, our goal here isn’t to call you out on your daily screen time: it's to point out that all three of these digital engagements provide prime opportunities for advertisers to connect with you via video ads. Of course, most marketers don’t need to be sold on the value of a well-thought-out digital video advertising strategy.

Viewability 52

Viewability Marketing Impressions Video Ads 52

VideoWeek

JUNE 30, 2022

” Advertisers and agencies may be willing to test the waters with a one-off experimental campaign, and run post-campaign studies to gauge its impact. The IAB’s first set of in-game ad specifications was released back in 2009 – right at the dawn of programmatic advertising, before in-play ads were really established.

Viewability 59

Viewability Advertising Ad Tech Impressions 59

Martech Series

NOVEMBER 21, 2022

Azerion has announced the results of its brand survey on attention measurement, revealing that their digital advertising formats drive up to 20x higher attention compared to standard formats. For advertisers, every second counts, therefore there is more demand than ever to understand the creative levers linking attention to brand performance.

Advertising 88

Advertising Viewability Display Advertising Audience 88

Digiday

AUGUST 23, 2023

Gone are the days when viewability sufficed as a primary currency — the unit of value — for buying and selling ads. While viewability tells advertisers that their ads were in a consumer’s view, it doesn’t provide much beyond that, but attention shows how engaged a consumer was, how they interacted with that ad, etc.

Viewability 64

Viewability Agency Impressions Media 64

YieldBird

NOVEMBER 10, 2023

This is the time for publishers to cash in on programmatic advertising and maximize revenue. Across the Atlantic in the US, Black Friday 2022 raked in an impressive $9.12 Focus on high-quality, engaging ad formats to attract more advertisers and increase your CPM. Ah, Black Friday, the shopping extravaganza of the year!

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Martech Series

JUNE 14, 2022

Guidelines Provide an Update on Viewability and Measurement Standards for In-Game Ads. When IAB released its current standard of in-game ad measurement standards in 2009, video games and advertising technology were in a vastly different stage of development.

Viewability 77

Viewability A/B Testing Impressions Entertainment 77

Ad Monsters

APRIL 5, 2024

We talked about the rugged privacy compliance terrain in the US, the challenges faced by advertisers and publishers, and the innovative solutions shaping the future of data privacy and brand protection. The remaining 10% yields diminishing returns because many sites generate only a fraction of ad impressions. AB: The U.S.

GDPR 105

GDPR Impressions Machine Learning Viewability 105

Basis

NOVEMBER 2, 2022

Marketers want to reach people when and where they’re watching video, and with over 109 million US households using a connected TV in 2022, CTV advertising is like blasting Mariah Carey the day after Thanksgiving: it just makes sense. Learn more about the basics of CTV advertising here. Connected TV Advertising.

Advertising 81

Advertising Viewability Demand Side Platform Video Ads 81

VideoWeek

APRIL 8, 2024

Digital video is a broad church, encompassing a wide range of different formats – each of which is quite different from both the consumer’s and the advertiser’s perspective. It’s key therefore that advertisers know exactly what they’re getting when buying video inventory.

Video Ads 52

Video Ads Advertising Viewability Banner 52

AdvertiseMint

OCTOBER 24, 2023

Definition of Mobile Advertiser An advertiser is an entity, whether an individual, company, or organization, that promotes a product, service, idea, or brand. In the rapidly advancing digital age, a subset of advertisers has emerged: the mobile app advertiser. How In-App Advertising Works for Advertisers?

Advertising 52

Advertising Conversion Rate Video Ads Demand Side Platform 52

Mediavine

APRIL 6, 2023

In programmatic advertising, and probably in life, you don’t want a friends-with-benefits type situation. We can’t give you relationship advice, obviously, but from an advertising perspective? Put another way, we require our publishers to give full control of their programmatic advertising to Mediavine. You want to be exclusive.

Viewability 81

Viewability Ad network Impressions Advertising 81