Monetize More

JUNE 8, 2022

RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. RPMs are the most popular metric in the advertising industry that gives you the numbers for average earnings per thousand pageviews. Related Read : [link]. Get started here.

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Header Bidding Viewability Fill rate Ad Inventory 52

Brid.tv

FEBRUARY 9, 2023

This is done by finding the appropriate ad monetization platform that connects the publisher of a website/app with advertisers looking to serve their video ads to the publisher’s users. In simple terms, video ad monetization is when publishers generate revenue from the video ad inventory they sell to advertisers.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Automatad Inc.

DECEMBER 1, 2023

What Is Video Advertising? Video platform (YouTube and Dailymotion) Over-the-top advertising (OTT)(Netflix, Hulu, and Amazon) Connected TV (CTV) Types of Video Ads There are many types of video ads, i.e., ad formats in adtech to appeal to different users. for its high engagement and viewability rate.

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Video Ads Non-Profit CPM Viewability 40

Monetize More

FEBRUARY 8, 2023

This maximizes the value of your ad inventory, making every impression count. Switching to header bidding from the waterfall setup will also reduce ad loading times, increasing ad viewability and effectiveness. Smart Refresh Implementing ad refresh can serve multiple ads on the same advertising placement to the same user.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

InMobi

APRIL 4, 2019

In-App Programmatic Advertising Explained from A-Z Need programmatic advertising explained to you in layman’s terms? GET REPORT Programmatic Ads: A Definition Anytime you sell or buy digital ads using machines or through any kind of automation, that’s considered programmatic advertising.

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Monetize More

DECEMBER 29, 2022

Keep reading for tips that will help you get the most out of your investment in this growing advertising medium. Google recently released new data that revealed that improving the programmatic signal coverage correlates directly to increased eCPMS, fill rate, and instream video revenue. Predicted Viewability Bucket.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

InMobi

OCTOBER 19, 2021

This association opens new avenues for VieON to deliver immersive creatives across the 4K image quality content on the app and for advertisers to reach their consumers via videos. increase in ad revenues and an impressive 50% increase in fill rates."

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Fill rate Viewability Impressions Video Ads 52

Automatad Inc.

NOVEMBER 16, 2023

Share Tweet Share Programmatic advertising evolved to automate media buying. It overcomes the drawbacks of traditional advertising, which uses direct deals that are narrowed only to limited resources and revenue. Moreover, billing, tracking impressions, and reporting have also been taken care of by GAM.

CPM 52

CPM Viewability Ad Server Ad Space 52

Brid.tv

SEPTEMBER 30, 2022

The growing popularity of video content that we have been witnessing in recent years has also boosted the popularity of digital video advertising. They are likely the first thing that comes to mind when talking about instream video advertising. There are three main kinds of pre-roll advertisements you can choose from.

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Video Ads Conversion Rate Fill rate Ad network 67

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back. An SSP connects website owners to companies or advertisers wanting to buy ad space on their websites.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

InMobi

AUGUST 7, 2019

In the world of digital advertising, here’s what companies need from their ad ops personnel. Are you running shadow ads in the background and therefore that will reduce your fill rate because your viewability is going to be down? The Business Side of Online Advertising And then let's talk about business development.

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Ad Ops A/B Testing Header Bidding Fill rate 52

Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This blog post breaks down how publishers can monetize their unfilled impressions and maximize ad revenue through it.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Brid.tv

APRIL 19, 2024

Data is the most valuable resource in every business, and digital advertising is no exception. By analyzing metrics such as impressions and click-through rates, publishers can optimize their ad placements and formats accordingly, boosting their revenue potential. Boost ad viewability with a sticky, non-intrusive ad unit.

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Header Bidding Click Through Rate Fill rate Viewability 58

Monetize More

JULY 8, 2022

Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? In-app bidding has been the secret sauce of the 10% of app publishers who are killing it in mobile advertising. What Is In-App Header Bidding?

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Header Bidding Fill rate Ad Server CPM 80

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Requires a large amount of monthly impressions for access. Provides access to demand partners, leveraging RhythmGuard for higher bid rates and programmatic revenue.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. But how do you choose an OTT advertising platform? hide ] What Is an OTT Advertising Platform? Magnite Did You Find the Right OTT Advertising Partner?

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

Brid.tv

MARCH 30, 2023

As the sub-form of programmatic advertising , programmatic direct has gained prevalence in the digital advertising industry due to its combination of programmatic automation (automated buying and selling) and transparency that comes with pre-established direct deals, making it the perfect blend of programmatic and traditional.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Monetize More

DECEMBER 21, 2022

By Q4 or Quarter 4, advertisers will have increased budgets and gone into a buying frenzy. It’s best to put your best content in the “hottest” areas and place your advertisements near it. Advertisements displayed on your site are most likely customized for the holidays, so be sure to complement these with holiday-themed articles.

Header Bidding 97

Header Bidding Viewability Ad network Fill rate 97

Monetize More

JANUARY 6, 2023

This post was most recently updated on January 18th, 2023 There are a couple of main reasons Google could deduct money from your account: (1) If advertisers fail to pay for the ads displayed on your site or app; or (2) If invalid activities have been detected in your account. But clawbacks due to advertiser non-payment – no.

Viewability 52

Viewability Ad Server Impressions Ad network 52

Automatad Inc.

FEBRUARY 1, 2024

On the other hand, advertisers get high ROI out of their campaigns. It covers strategies with engineering nuances that positively reflect on ad viewability and yield. This whole process should run under the optimal time to get better results like more impressions , clicks , and conversions with the displayed ads.

Viewability 52

Viewability Ad Server Header Bidding Ad network 52

Brid.tv

MARCH 23, 2023

With less traffic, you’ll receive fewer ad impressions. Your Ad Positioning Is Off Ad positioning can affect ad viewability and potentially lower ad impressions. For instance, if you have low completion rates, incorporating post-roll ads into your video content is pointless. traveling verticals).

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Monetize More

APRIL 13, 2023

Now you must be wondering ‘what is waterfall model in programmatic advertising?’ Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

MARCH 7, 2023

From the right ad placements to optimal price floors, there are many factors that play into just how much you can make from instream advertisements. According to IAB Tech Lab’s Video Format Guidelines , instream video ads are video ads that accompany existing non-advertising video content. Managed Ads Service What Are Instream Ads?

Header Bidding 52

Header Bidding Non-Profit Ad Ops Video Ads 52

InMobi

JULY 26, 2021

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

Header Bidding 52

Header Bidding Demand Side Platform Click Through Rate Fill rate 52

Brid.tv

NOVEMBER 25, 2022

In the past decade or so, digital content has become a valuable source of revenue for publishers, be it through subscriptions, advertisements, or individual purchases. An ad monetization platform is a software solution that allows publishers to monetize their content through advertisements. What Is an Ad Monetization Platform?

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. In simple words, ad networks help advertisers search and buy suitable inventory for their ads, while they help publishers sell ad space in exchange for a cut of the ad yield.

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