Clearcode

SEPTEMBER 7, 2022

But will the programmatic advertising industry treat it as a temporary trend, or will it stay with us for a longer time? A report published by fifty-five calculated the total emissions for a mock digital advertising campaign came to 323 tons of CO2eq, which is roughly the annual carbon footprint of 16 American citizens. Key Points.

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Advertising Viewability Impressions Ad Server 52

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

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Ad Ops Ad Server Rich Media Viewability 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago! back in 2016. tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago! back in 2016. tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago! back in 2016. tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago! back in 2016. tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Automatad Inc.

NOVEMBER 16, 2023

Share Tweet Share Programmatic advertising evolved to automate media buying. It overcomes the drawbacks of traditional advertising, which uses direct deals that are narrowed only to limited resources and revenue. Google Ad Manager , the popular ad server, provides a dedicated platform to perform effective programmatic direct deals.

CPM 52

CPM Viewability Ad Server Ad Space 52

Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. One such metric is RPM, or revenue per thousand impressions. RPM = ( Revenue / Impressions ) x 1,000 Let’s say we want to calculate the RPM for Oct 18, 2018.

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InMobi

JUNE 5, 2018

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of information about the various players in the ad tech ecosystem.

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Monetize More

DECEMBER 29, 2022

Keep reading for tips that will help you get the most out of your investment in this growing advertising medium. Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). For instance: line items, ad units, platforms or apps. Predicted Viewability Bucket. App names, Domain.

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Brid.tv

MARCH 2, 2023

Profitable — Oustream ad units give an alternative ad inventory to publishers who can’t afford to source video or don’t have a video library of their own. More Viewable — Outsream video ads perform overwhelmingly well in terms of ad viewability , most likely due to their flexibility (positioning).

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Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Automatad Inc.

FEBRUARY 29, 2024

Share Tweet Share Rise in ad blocker usage rate, loss in revenue! It is a love-hate relationship, and publishers and advertisers equally suffer. The rise in the adoption of ad blockers cost publishers $12 billion in 2020. According to Backlinko , 47% of internet users used ad blockers in 2023. Are you one among them?

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Ad Server Video Ads Pop-Up Viewability 40

Automatad Inc.

DECEMBER 1, 2023

So, to get you started, this article will directly highlight different types of video ads, best practices, and the importance of using different ad formats. Video ads are the best source of revenue, and you should keep it flowing with practical tips and recommendations in this blog. What Is Video Advertising?

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50), bigger mobile display ad sizes (e.g.,

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Ad Ops Hero

MARCH 25, 2023

Advertisers can manage creatives and run campaigns using trafficking. Reporting In Campaign Manager 360, you can view advertising data via reporting. Advertisers you are interested in running campaigns for. Your landing pages, which users will access through your ads. Rotation of ads.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back.

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Monetize More

OCTOBER 13, 2022

Dynamic pricing can give advertisers a better deal on inventory, while also giving publishers more revenue. Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc. Save time and money with this plug & play tool that connects to your existing ad stack.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

InMobi

OCTOBER 27, 2020

The holiday season always is a huge opportunity for publishers and app developers to make the best returns from their ad inventory. Advertisers and their DSPs typically rely on the last three months of the calendar year to boost annual sales and increase ad spending to reach holiday shoppers.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago! back in 2016. tons of carbon.

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

Digiday

OCTOBER 4, 2022

The company’s advertising technology solution SmartProposal uses artificial intelligence to instantly build high-performing omnichannel media proposals based on industry-specific recommendations and real data from hundreds of thousands of media campaigns. Since the launch, nearly 15,000 websites have been using Green PMPs, and more than 15.6

Viewability 67

Viewability Healthcare A/B Testing Food 67

Brid.tv

AUGUST 19, 2022

Have you been looking for a way to put video ads on your website ? If you have experience with online advertising, you already know that video ads perform better than images and other ad formats. Track Ad Performance and Optimize Your Creatives Monetize Your Website With Brid.TV How Do Video Ads Work?

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Brid.tv

FEBRUARY 19, 2023

While it ensures effective campaign performance for advertisers, video ad viewability is just as crucial for publishers as it can directly impact their revenue, inventory optimization, and user experience. To achieve a successful video ad monetization strategy and gain higher ROI, publishers need to enhance their ad viewability.

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Viewability Video Ads Ad Server ROI 52

MobileAds

JANUARY 24, 2021

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server.

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InMobi

AUGUST 7, 2019

In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? Are you dismissing ads correctly? Do you have project managers that will advocate for ads initiatives with your engineers?

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Automatad Inc.

FEBRUARY 1, 2024

Faster ads get more views, clicks, and conversions, leading to higher ad revenue. On the other hand, advertisers get high ROI out of their campaigns. That is why optimizing ad load speed is important. Today, in this blog, we will see the handpicked ad loading optimization strategies that suit publishers of all scales.

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MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

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Monetize More

JULY 8, 2022

Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? In-app bidding has been the secret sauce of the 10% of app publishers who are killing it in mobile advertising. What Is In-App Header Bidding?

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Header Bidding Fill rate Ad Server CPM 80

Monetize More

APRIL 13, 2023

Now you must be wondering ‘what is waterfall model in programmatic advertising?’ Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value.

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Header Bidding Ad Server Impressions Ad Inventory 52

Monetize More

JANUARY 6, 2023

This post was most recently updated on January 18th, 2023 There are a couple of main reasons Google could deduct money from your account: (1) If advertisers fail to pay for the ads displayed on your site or app; or (2) If invalid activities have been detected in your account. But clawbacks due to advertiser non-payment – no.

Viewability 52

Viewability Ad Server Impressions Ad network 52

Automatad Inc.

JANUARY 26, 2023

Page RPM stands for page revenue per mille (Mille is Latin for thousand) and measures the revenue generated by a website or mobile app per thousand views or impressions. Impression RPM: This is the revenue generated per thousand ad impressions. So, if a website earned five clicks for 100 impressions, then the CTR is 5%.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. What Is an OTT Advertising Platform?

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Requires a large amount of monthly impressions for access. Supports iOS, Android, Unity, and Cocos2d-x.

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Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Display Lumascape’s components are as follows: Ad Agencies.

Ad Server 52

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Brid.tv

MARCH 23, 2023

With less traffic, you’ll receive fewer ad impressions. Similarly, having too few ads on your website can heavily impact your revenue potential. Ad Density Limit Ad Frequency To prevent ad fatigue, publishers should keep ad placement within the industry guidelines. traveling verticals).

CPM 52

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Automatad Inc.

NOVEMBER 9, 2023

Share Tweet Share Programmatic advertising is rooted in two vital demands: getting high prices for ad impressions and putting ads in front of the right audience. But in the unified auction, it performs a server-to-server auction. The ad server is mostly Google Ad Manager.

Header Bidding 52

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Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. As a result, more and more publishers are looking toward video ad networks as their main ad providers. What to Look for in a Video Ad Network?

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