The Benefits of VAST, Mobile Tech Standards for ANZ Advertisers
InMobi
DECEMBER 12, 2019
Throughout the Australia-New Zealand (ANZ) region, brands are devoting more dollars to both programmatic and mobile in-app advertising channels. InMobi chose to stick with VAST, as VPAID’s render and fill rates were unsatisfactory for publishers, while advertisers had concerns over viewability and completion rates.
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