InMobi

MAY 21, 2019

To help, here are 52 in-app advertising statistics you definitely need to know. By 2019, according to eMarketer. Statistics on Mobile Apps Time spent in mobile apps: two hours and three minutes for the average American, although that is expected to climb by an additional 19 minutes by 2019. In that year, consumers in the U.S.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

MAY 4, 2020

In-app video advertising can truly captivate audiences at every stage of their journey. Delving into data from the InMobi platform, we unravel insights on the growing usage of video programmatic advertising across India, Southeast Asia, and ANZ. Programmatic Video Advertising in Southeast Asia 1.

Video Ads 52

Video Ads Finance Viewability Entertainment 52

InMobi

OCTOBER 27, 2020

Advertisers and their DSPs typically rely on the last three months of the calendar year to boost annual sales and increase ad spending to reach holiday shoppers. While the pandemic has resulted in a deceleration of traditional advertising spending, overall budgets have moved over more sharply to online to target app users.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Valve+Meter ) Digital advertising can raise brand recognition by 80%.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. Brands lost approximately $6.5 on average.

Viewability 52

Viewability Click Through Rate Video Ads Banner 52

Automatad Inc.

OCTOBER 27, 2023

Video ads have a lower fill rate due to the lower demand than banner and display ads. The ad tech industry has grown fast; publishers now use programmatic advertising to display website ads. It increases viewability and, thereby, the CPMs of the video ads. Big video player catches the attention of users fast.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Single Grain

AUGUST 23, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Storytelling goes beyond advertising; it makes people trust your brand much more easily. 16 Branding Trends to Increase Awareness in 2019. Storytelling Formats for Advertisers.

Marketing 111

Marketing Banner Audience Impressions 111

InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Even as the attention spans of the users of mobile devices shrink, more and more people watch video ads and respond to them at much higher rates than they do other formats like banner ads. The answer is clear: Advertisers love video ads.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52