InMobi

NOVEMBER 12, 2021

For a deep dive into the current state of the mobile in-app advertising market in the U.S. and around the world, grab your copy of our 2021 Mobile Programmatic Advertising Report. Charting mobile programmatic advertising’s future in 2022 and beyond. On mobile, are digital display ads still prominent? and the U.K.,

Advertising 52

Advertising Demand Side Platform Banner Retail 52

Basis

NOVEMBER 7, 2023

Political advertising is a unique beast. And with so many political (and non-political) advertisers looking to grab their share of voice and motivate their audiences to action, having the latest and greatest tips, tactics, insights, and strategies will be essential to ensuring a successful campaign.

Advertising 69

Advertising Education Audience Cookies 69

Basis

SEPTEMBER 13, 2022

Programmatic advertising has a brief yet dynamic history. What began 15 years ago with a narrow focus on display banner ads has quickly expanded across the entire digital media ecosystem. This year, it is estimated that programmatic will account for a massive 90.2% Private marketplaces are growing in popularity.

Advertising 88

Advertising Cookies Rich Media Video Ads 88

Martech Series

NOVEMBER 23, 2022

iion’s new self-serve platform bridges the gap between monetisation and advertising in all gaming environments – in the game, around the game, and away from the game. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech Series

DECEMBER 28, 2022

If you want to use native ads for your business, native advertising platforms can help. Marketing Technology News: Data Privacy Implications for Online Advertisers. Headquartered in New York with offices spread globally, Outbrain is one of the leading native advertising platforms to curate and publish content across various channels.

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Native Advertising Marketing Banner Audience 125

InMobi

AUGUST 15, 2019

Download the 2019 Mobile Programmatic Advertising Report Today! GET REPORT “Programmatic is the worst thing that happened to advertising and is our only hope for the future.” Are advertisers clinging to the tried and true, or is programmatic becoming truly dominant? In Q1 2019, U.S.

Click Through Rate 52

Click Through Rate Advertising Banner Mobile Ads 52

InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Why Include Video Content in Your Mobile Advertising and Marketing Strategy? Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

VideoWeek

AUGUST 12, 2022

In this week’s Week in Review: ProSieben downgrades its full year outlook, Google gets into the FAST game, and the FTC prepares a crackdown on targeted advertising. 1 posted its Q2 financial results on Thursday, with overall revenues up one percent year-on-year, but advertising revenues down by one percent. Top Stories.

Advertising 98

Advertising GDPR Banner Healthcare 98

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. Contrast banner ads with video ads.

CPM 52

CPM CPC Advertising Banner 52

InMobi

JANUARY 10, 2019

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. That’s why the in-app advertising market is red hot right now. Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer.

Advertising 52

Advertising Marketing Mobile Ads Banner 52

InMobi

OCTOBER 13, 2020

In both the short term and the long term, retail advertising should be centered around mobile devices and mobile apps. More Americans will be buying from mobile in 2020 than in 2019. And, over half of those in this age group (56%) said they would be buying more from mobile in 2020 compared to 2019.

Retail 52

Retail Advertising Mobile Ads Electronics 52

Banner Flow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025.

Media 98

Media Advertising ROI Entertainment 98

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Marketers trying to take this kind of wide approach to performance advertising became doomed to fail. Alas, the good times were not to last.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Banner Flow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. The adex benchmark 2019 report showed that social media ad spend was higher than €1bn in four markets and €100m in a further 14 – with the increases in users, this growth is set to rise.

Media 98

Media Advertising Pop-Up Clickbait 98

InMobi

JUNE 9, 2020

As advertisers scale in-app advertising, programmatic video help capture the mindshare of viewers, providing them truly immersive brand experiences. We delve into insights from the InMobi Advertising Platform to understand why In-App Programmatic Video advertising has become the front and centre focus for most advertisers.

Click Through Rate 52

Click Through Rate Banner Finance Video Ads 52

Martech Series

OCTOBER 4, 2022

Global Advertising and Digital Tech Visionary Joins Board to Guide LoopMe’s Next Phase of International Expansion. LoopMe, a leading brand-focused mobile advertising platform, announced that Mainardo de Nardis, former CEO of OMD Worldwide, is joining its Board of Directors as Chairman.

Machine Learning 89

Machine Learning Impressions Banner MarTech 89

Bannerwise

MAY 28, 2020

Display advertising is a form of advertising that uses creative images, videos and other kinds of graphic designs to deliver a certain message. In 2019, roughly $333.25 billion was spent on digital advertising as a whole - and a whopping 31% of it was spent on display advertising (also known as banner ads ).

Display Advertising 52

Display Advertising Banner Conversion Audience 52

Digiday

JANUARY 31, 2023

Advertisers are finding fewer reasons to spend on Snapchat. Among them are layoffs, axed initiatives like Snap Originals, the loss of its longtime ad boss and Apple snuffing out its ability to give advertisers effective targeting and measurement. This was certainly the case for the advertisers who employ ad agency Blue Wheel Media.

Advertising 62

Advertising Impressions Agency Banner 62

InMobi

MAY 21, 2019

To help, here are 52 in-app advertising statistics you definitely need to know. By 2019, according to eMarketer. Statistics on Mobile Apps Time spent in mobile apps: two hours and three minutes for the average American, although that is expected to climb by an additional 19 minutes by 2019. In that year, consumers in the U.S.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

OCTOBER 15, 2019

Note: Originally published in Campaign Asia on October 8, 2019. Zenith reports 65% of all digital advertising spends globally are expected to be on programmatic by end of this year led by mature markets such as the USA and Canada. In looking at Q2 2019, in-app programmatic spending rose by one-third in the region compared to Q2 2018.

Viewability 52

Viewability Marketing Banner Rich Media 52

InMobi

SEPTEMBER 17, 2019

When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. LEARN MORE To help establish viewability guidelines and benchmarks in the digital advertising space, Integral Ad Science (IAS) recently released its Media Quality Report for the first half of 2019.

Viewability 52

Viewability Mobile Ads Banner Click Through Rate 52

Banner Flow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025.

Media 52

Media Advertising ROI Entertainment 52

Banner Flow

DECEMBER 7, 2020

Then check out our 2022 social media advertising trend report now! While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. What 2021 social media advertising trends will we be discussing? Looking for the latest social ad trends?

Media 52

Media Advertising Pop-Up Clickbait 52

Smart-Hub

JULY 11, 2022

What is mobile video advertising? Let’s start with what mobile video advertising is all about — all kinds of video ad units that can be served in the mobile ecosystem. Mobile advertising video can be served in two ecosystems — in apps and on the mobile web. For example, the size of the mobile advertising market is growing.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

InMobi

JANUARY 23, 2022

Apple’s launch of its App Tracking Transparency (ATT) framework has sent shockwaves throughout the mobile advertising industry. By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was.

Banner 52

Banner Viewability Cookies Click Through Rate 52

Automatad Inc.

OCTOBER 26, 2023

Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. In simple terms, it’s the art of making money from video advertisements displayed on your website. There are three main formats of out-stream ads: in-page, in-banner, and in-text.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

InMobi

APRIL 8, 2019

According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. Of course, in the realm of mobile advertising, IVT designed to look like human activity is a major problem. This can occur with video advertising as well, with a fraudster saying that a video ad was watched in full when it wasn’t in reality.

Mobile Ads 52

Mobile Ads Banner Video Ads Brand Awareness 52

Digital Turbine

JULY 28, 2022

However, in 2019, random tests conducted by a state drug authority stirred controversy around its baby shampoo brand, Johnson’s Baby. With education and awareness in mind, the mobile interstitial banner showed the brand new bottle for Johnson’s Baby. Johnson’s Baby saw a significant uplift in brand awareness of 20% in 2019.

Education 40

Education Click Through Rate Pharmaceuticals Banner 40

Digiday

JANUARY 31, 2023

According to Pew Research in 2019, one in every four Gen Zers are Hispanic in comparison to just 12% of Gen Xers in 1987. Especially as consumers have come to embrace authentic advertising. Meanwhile 14% of Gen Z identifies as Black, 6% as Asian, per the report.

Marketing 64

Marketing Pop-Up Banner Audience 64

Ad Monsters

SEPTEMBER 23, 2022

These include mediums such as ecommerce, cookie consent banners, children’s apps, and subscription sales. The email sent consumers to fake news stories that eventually took them to sales websites that advertised the operators work from home scheme. . Yet, they specifically highlight the four most common dark pattern traps. .

Pop-Up 75

Pop-Up GDPR Ad Tech Cookies 75

InMobi

MAY 4, 2020

In-app video advertising can truly captivate audiences at every stage of their journey. Delving into data from the InMobi platform, we unravel insights on the growing usage of video programmatic advertising across India, Southeast Asia, and ANZ. Programmatic Video Advertising in Southeast Asia 1.

Video Ads 52

Video Ads Finance Viewability Entertainment 52

Martech Series

JUNE 16, 2022

solutions, help increase sales, decrease product returns, and improve advertising results, leading to potentially billions of dollars in value, and bottom line impact for its global brand clients which include Kohl’s, CB2, Crate and Barrel, NAPA Auto Parts and many others. Nextech’s Web 3.0 ARitize 3D.

eCommerce 76

eCommerce Click Through Rate Banner Manufacturing 76

InMobi

OCTOBER 27, 2020

Advertisers and their DSPs typically rely on the last three months of the calendar year to boost annual sales and increase ad spending to reach holiday shoppers. While the pandemic has resulted in a deceleration of traditional advertising spending, overall budgets have moved over more sharply to online to target app users.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Single Grain

JUNE 5, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Typically, a marketing plan will include: An overview of your business’s marketing and advertising goals. Related Content: The #1 Marketing Strategy for 2019: The Content Sprout Method.

Marketing 68

Marketing Banner Conversion Public Relations 68

Monetize More

JUNE 28, 2022

Ad revenue is the income earned by apps via in-app advertising. How does advertising revenue work? Ad revenue can be increased by strategically placing high-performing types of ads, such as rewarded video advertisements and playable commercials, at high-converting stages in the app cycle. billion in advertising money alone.

CPM 52

CPM Impressions CPC CPA 52

Single Grain

JUNE 13, 2019

In this post, we’ll go over exactly why Pinterest is still such a good platform to advertise on, which brands should be using it, and how to increase the visibility of your content to maximize its potential. Dive Deeper: SEO Keyword Research Made Easy in 2019. Click here to download your free guide right now! households.

Advertising 96

Advertising Banner Audience SEO 96