2019 Advertising CPM Viewability 
Martech
MAY 18, 2022
To accurately analyze and leverage video ad results, advertisers need to understand the way each platform counts and charges for video ad views since they aren’t all the same. Learn more about video advertising. However, you can choose to pay for video ads on either a cost per thousand (CPM) basis or a ThruPlay basis.
InMobi
SEPTEMBER 18, 2017
Updated July 2, 2019 Learn More About AVOC And Other Viewability Benchmarks Video consumption on mobile devices, specifically smartphones, has exploded over recent years. Interested in learning more about mobile video advertising and other in-app creative opportunities? Viewability is fundamental to ad efficacy.
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Automatad Inc.
NOVEMBER 20, 2023
Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. Unlike programmatic guaranteed, the inventories are not pre-reserved for specific advertisers here.
Automatad Inc.
OCTOBER 27, 2023
Despite the high CPM that video ads possess, the RPM of a single page will be low due to the restricted demand for video inventory. The ad tech industry has grown fast; publishers now use programmatic advertising to display website ads. You can drive better user engagement, traffic, and CPM.
Automatad Inc.
OCTOBER 26, 2023
Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. In simple terms, it’s the art of making money from video advertisements displayed on your website. Instead of ads in a line, this method lets many advertisers compete at once in real-time auctions.
VideoWeek
JUNE 7, 2022
The deal will see Joe Marchese, executive chairman at Human Ventures and previous president of advertising revenue for Fox Networks Group, join Adelaide’s board. For the time being, it looks like Adelaide is positioning its AU as a complement to the CPM rather than a replacement.
VideoWeek
MAY 26, 2023
.” ITV Offers Free Outcome Measurement with Geo-X British broadcaster ITV this week announced the launch of Geo-X, a new consultancy service which will provide free outcome measurement for advertisers. The service looks designed to attract new brand spend into TV, proving the efficacy of TV advertising in driving results.
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