What’s Next Beyond Viewability in 2019? Hint: We All Compete For It.
illumin
NOVEMBER 26, 2018
In particular, it helped us to confirm a preconceived notion regarding a digital advertising metric: viewability. As we imagined, viewability is being used as a KPI for video advertising, but should it be? How Does The MRC Define Viewability? Specifically, a legitimate click on a video ad (i.e.
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