Martech Series

JANUARY 30, 2023

Looking to media formats that can support one to one and targeted one to many could yield improved ROI. Think Connected TV, and Competitive conquesting, and programmatic out of home with digital and mobile retargeting. Understanding the above means that to deliver personalization, you cannot skimp on creative assets.

MarTech 86

MarTech ROI Click Through Rate Viewability 86

Smart-Hub

OCTOBER 20, 2023

Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. These are small static images, texts, videos, or animated media with call-to-action buttons or clickable links that deliver improved engagement with an audience.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Adtaxi

APRIL 7, 2022

More companies invested in digital strategies (such as web optimization and digital media and search) as opposed to traditional marketing (like event marketing) in 2021, so if digital hasn’t played a big role in your marketing efforts before, it should now. Before committing, estimate ROI for each channel.

Marketing 77

Marketing Retargeting Click Through Rate Brand Awareness 77

Basis

APRIL 25, 2024

In 2023, approximately 22% of all online ad spend was lost to ad fraud, and mitigating fraud ranked as one of the biggest concerns around media investment this year by US brands and agencies. Advertisers can also leverage curated publisher lists for direct deals to mitigate some of the tactic’s scale-related drawbacks.

Brand Lift 67

Brand Lift Advertising Cookies Impressions 67

AdvertiseMint

JANUARY 20, 2024

They make integrated and actionable plans across: Search engine optimization Pay-per-click ads Social media marketing Content creation Affiliate marketing partnerships Retargeting campaigns Email nurturing Marketing analytics The goal is to bring various marketing channels together in a more impactful unified program.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Martech

MARCH 2, 2023

With increasing pressure to prove the value of marketing , smart CMOs are turning to marketing mix modeling, or MMM, to improve media performance and quantify their impact. or “How will a 10% change to upper-funnel media impact bookings?” This leads to a media mix that is more effective overall for the same budget.

Marketing 102

Marketing Retargeting Finance ROI 102

Single Grain

SEPTEMBER 5, 2019

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? What Is Facebook Retargeting? Dive Deeper: How to Get 1,000 True Fans with Facebook Video Retargeting. NOW WITH MORE!

Retargeting 110

Retargeting Conversion Audience Banner 110

MNTN

FEBRUARY 6, 2024

With the rise of cord-cutting and the popularity of streaming services, connected TV advertising has become an increasingly important channel for marketers looking to reach consumers in a fragmented media landscape. This makes it easier to optimize campaigns and improve ROI (return on investment). What is OTT Advertising?

Advertising 98

Advertising Viewability Retargeting Audience 98

AdvertiseMint

NOVEMBER 15, 2023

This action can be diverse, ranging from making a purchase, signing up for a newsletter, to downloading an ebook or even sharing content on social media platforms. Improvement in ROI A high conversion rate usually leads to a better return on investment (ROI). How can I improve my conversion rate?

Conversion 40

Conversion Conversion Rate A/B Testing ROI 40

Martech

NOVEMBER 21, 2023

Inputs for ‘top-of-funnel’ activities (or even to help move customers through the loop) We can use conversion data to create a more segmented audience for campaigns to acquire new customers and help push customers through the loop (retargeting for cart abandonment, for instance). Data can be periodically passed from one platform to another.

Conversion 105

Conversion Marketing Communications Retargeting 105

Digiday

NOVEMBER 16, 2022

Albeit what’s clear is that the days of unfettered growth are firmly in the past as the media sector braces itself for austerity. The latest trench of earnings calls for digital, or ad tech, companies whose stock is traded on the public markets were a mixed bag. million), and 28% ($101.3 million) respectively. million), and 28% ($101.3

Ad Tech 64

Ad Tech Marketing Demand Side Platform Ad Server 64

Martech

OCTOBER 28, 2021

“This is instrumental in driving awareness and keeping your accounts engaged since you can use these visits to retarget these accounts on search display, social media, or any other digital channel,” he added. “The first step I take is to create campaigns to start driving these accounts to our website, “said Tabaran.

Marketing 110

Marketing Account-Based Advertising Retargeting MarTech 110

MobileAds

DECEMBER 1, 2020

Since the CMP acts as a complete production unit, it helps the advertisers to create strong and personalized advertising to maximize the ROI. . If you are currently using a Creative Media Platform, setting up DCO will be quite easy. DCO also means gaining better ROI. Why use CMP for DCO?

ROI 52

ROI Retargeting Impressions Audience 52

Martech

MARCH 15, 2022

Adtech also gives marketers incredible reach since it connects them to all media. These technologies are especially powerful as most media transforms to digital or digital-first. What’s more, adtech may encompass programmatic technologies that use automation to enhance the media buying process.

First-Party Cookies 110

First-Party Cookies Cookies Impressions Ad Exchange 110

InMobi

AUGUST 26, 2018

From email and personalization tools to measurement and creative optimization tools, the various digital marketing platforms aim to provide capabilities, customer data and insights to maximize advertising and marketing ROI for advertisers. they cannot run retargeting campaigns effectively on Day Zero itself with InMobi.

MarTech 52

MarTech ROI Retargeting Ad network 52

MobileAds

DECEMBER 5, 2020

Here, a unique blend of the best creative elements and media strategy can help ensure the best possible marketing efforts. The programmatic media brings enormous scope and potential in how stories are being relayed in the online media. Retargeting information. Ad placement / contextual targeting. Behavioral targeting.

Conversion Rate 52

Conversion Rate A/B Testing Machine Learning Viewability 52

RevX

MAY 5, 2022

Inconsistent measurement, obscure metrics, and a general lack of supply chain visibility are some factors that stand between the advertiser and their campaign’s ROI. A transparent marketplace expands insights and allows more tangible ROI measurement. How is 1P audience segmentation done for retargeting campaigns ? Brand Safety.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

Agility Ads

FEBRUARY 11, 2022

It is able to stream over the top (OTT) media through internet streaming services like Netflix or Hulu as well as a cable connection. Advertisements that transmit through a connected TV streaming OTT media utilize targeted ads, while traditional broadcast television offers linear advertisements.

Advertising 52

Advertising Audience Retargeting Manufacturing 52

Smart-Hub

MARCH 19, 2024

Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. Most likely, you have encountered content recommendation widgets after finishing reading the article and in-feed promotional posts on social media — these are native ads as well. shares, comments, etc.)

ROI 64

ROI Native Advertising Ad Exchange Banner 64

MNTN

JANUARY 13, 2023

Like any marketing strategy, performance marketing provides the greatest ROI (return on investment) when you spend time planning your campaign, determining your KPIs (key performance indicators), and tweaking your campaign as you begin to see results. Social Media Marketing. Return on Investment (ROI).

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Smart-Hub

AUGUST 23, 2023

The Economist used data from their website, including floodlight tags, which allowed the creation of retargeting lists of previous users and in-market segments. million people taking action, and achieved a campaign ROI of 10:1, on a £1.2 million media budget. Maintain The Highest Revenues in Media Trading With SmartHub!

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

PrograMetrix

SEPTEMBER 8, 2021

ABM can be applied to a myriad of marketing channels including email, social media, webinars, events, and direct mail. Without further ado, let’s explore the advertising tactics you can implement to reduce media waste and improve your advertising ROI. 5 B2B Programmatic ABM Strategies that Improve ROI.

Advertising 52

Advertising ROI Audience Retargeting 52

AdvertiseMint

JULY 17, 2023

That means you no longer have to divide your ads into different layers of the sales funnel, such as prospecting, retargeting, and retention. Enhanced Targeting Advantage+ campaigns let businesses use social media data to make focused ad campaigns. It looks at different platforms to help make the most of your advertising campaign.

Machine Learning 52

Machine Learning Retargeting ROI Social Advertising 52

PrograMetrix

JUNE 9, 2021

Additionally, leveraging CBD consumer data, an omnichannel media strategy, and a variety of compelling ad formats to engage your audience are all tactics CBD marketers can deploy to grow awareness, consideration, sales, and repeat purchases. What’s the media source that makes this possible? Connected TV / OTT Advertising.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Martech

SEPTEMBER 24, 2021

Media used can include email, web content personalization, digital advertising and retargeting, as well as live or virtual events for large groups. Data can be sourced from social media forums and job boards, as well as competitive intelligence and/or web scraping firms. I ncreased marketing ROI. What ABM tools do.

Machine Learning 118

Machine Learning Marketing CPC Retargeting 118

AdvertiseMint

OCTOBER 19, 2023

On social media platforms, YouTube, and search engines. What social media platforms and search engines do they use daily? Social Media Advertising With billions of active users, social platforms like Facebook, Instagram, TikTok, and LinkedIn are online hot spots. Display ads include: Banner ads Video ads Rich media And more!

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! This blog shares an extensive guide on PAAPI, like why it is important, how it works in the media ecosystem, and the key concepts you need to understand. Advertiser can achieve high ROI from their campaigns. So, let’s dive in. Redefining Remarketing!

Audience 52

Audience Cookies Ad Server Viewability 52

AdvertiseMint

JANUARY 21, 2024

Social Media Focused These tools automate social workflows to give your community manager a break. CoSchedule CoSchedule simplifies planning your social media content strategy and creation. Helping streamline your social media marketing : Easily map out your multi-channel social content calendar – what you’ll post and when.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

InMobi

SEPTEMBER 2, 2014

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. Once their email is captured they would receive the deal of the day for 12 days.

Rich Media 52

Rich Media Geo targeting Mobile Ads Retail 52

Single Grain

MARCH 28, 2023

It’s up to you to decide how to define a conversion , but whatever it is, it must tie back to a calculable ROI metric. The CLV associated with customers brought in from PPC should align with the company’s ROI goals. Paid social media ads. LinkedIn Ads and Facebook Ads are strong social media channels for SaaS products.

ROI 52

ROI Retargeting A/B Testing Native Advertising 52

MNTN

FEBRUARY 6, 2024

Over-the-top (OTT) advertising refers to the delivery of ads via streaming media services that are directly offered to viewers over the internet, bypassing traditional cable, broadcast, and satellite TV platforms. Types of OTT Ads There are many ways that OTT ads can be delivered through streaming media over the internet.

Advertising 98

Advertising Retargeting CPA Audience 98

InMobi

JUNE 20, 2019

For all mobile app marketers, retargeting and remarketing are musts. For example, avatar-based mobile game IMVU used InMobi retargeting as part of a larger effort that helped increase revenue 279%. Let us know your thoughts in the comments section below or on social media; you can find us on Twitter , LinkedIn and Facebook.

Marketing 52

Marketing Retargeting A/B Testing Video Ads 52

InMobi

OCTOBER 7, 2019

Compared to other modes of advertising, reaching target audiences through apps is uniquely valuable and beneficial, capable of providing significant ROI no matter the brand’s ultimate goals.” Using Apps to Acquire High-Quality Customers When it comes to acquiring new customers, there’s a lot to like about mobile apps.

Marketing 52

Marketing Viewability Food Rich Media 52

PrograMetrix

JULY 21, 2021

Data can help you maximize the ROI on every dollar you spend online. Third-party intent data: this data comes from external marketing sources, which is often used for account-based marketing and to expand first-party retargeting and remarketing pools. Information collected from your owned and operated social media channels.

Advertising 52

Advertising Retargeting Fashion Marketing 52

Lemonads

MARCH 11, 2021

As part of the adjustment, Affiliate Advertisers , affiliates , media buyers , and other stakeholders need to educate consumers about IDFA tracking, what its benefits are from their perspective, and how to activate this feature. For example, features like campaign retargeting and lookalike audiences depend heavily on IDFA.

Affiliates 52

Affiliates Retargeting Audience Manufacturing 52

Ad Ops Hero

MARCH 25, 2023

Paid Media - effective paid strategies with clear ROI. For most businesses, predictive analytics can significantly impact retargeting campaigns. These audiences can then be targeted using Google Ads campaigns or even on social media. See How My Agency Can Drive More Traffic to Your Website SEO - unlock more SEO traffic.

Audience 64

Audience SEO Machine Learning GDPR 64

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. Unicef then retargeted visitors to its site who showed high engagement levels but didn’t donate, which increased the chances of securing a donation. Read the full case study here.

ROI 52

ROI Advertising Conversion SEO 52