Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. Unicef then retargeted visitors to its site who showed high engagement levels but didn’t donate, which increased the chances of securing a donation. Read the full case study here.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of media spending in 2023. Let’s begin! billion USD.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

JUNE 14, 2023

Dive Deeper: Multi-Channel PPC Advertising Case Study: Boosting Your ROI What Are the Types of PPC Advertising? On the other hand, social media advertising platforms like Facebook Ads allow you to target users based on their interests, behaviors, and demographics, creating highly targeted search campaigns.

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Single Grain

DECEMBER 8, 2023

With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend. Brands who advertise on LinkedIn typically see a 33% increase in search intent, while 82% of B2B marketers say they get the most success from LinkedIn ads compared to other social media channels.

CPC 105

CPC Conversion Conversion Rate Audience 105

Single Grain

MAY 11, 2023

If your brand doesn’t have a website or a branded social media presence, people will find your brand online in other ways. This could be through commentary on social media or review sites, leaving your brand’s reputation in the hands of others. You can also target users based on their engagement with your Facebook Page, events or app.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

JANUARY 23, 2023

Paid advertising is a powerful solution that can deliver up to 200% ROI. An experienced PPC consultant ensures a higher ROI from a lower cost per lead. They’ll discuss the results and let you know how they plan to improve the ROI. Enter PPC consulting. But without expert guidance, PPC can be challenging and costly.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Lemonads

SEPTEMBER 13, 2020

This phrase should be the motto of a good media buyer and in this case study, we will put it into practice. In fact, the majority of case studies focus on campaigns that work with a high ROI. However, on the specialized media buying forums, most of the questions revolve around campaigns that don't work, or don't get off the ground.

Affiliates 52

Affiliates Conversion Rate CPA Marketing 52

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. These agencies help you effectively purchase digital media through display advertising and real-time bidding. You need a combination of algorithmic automation and human intelligence to drive the best ROI.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

APRIL 25, 2022

PPC search marketing agencies have the skills and experience to help you maximize your marketing ROI and let you unlock hidden growth opportunities to achieve your desired business goals quickly. Also, they regularly introduce new keywords, hence ensuring higher ROI. Measurements of ROI and implementation of PPC optimization tips.

Agency 52

Agency Marketing A/B Testing ROI 52

Smart-Hub

JANUARY 23, 2023

Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). Example: DV360 (DSP from Google), Mediamath, Appnexus, Sizmek.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Lemonads

FEBRUARY 1, 2021

There are many major differences between running a traditional advertising campaign and launching social media ads. Besides the fact that the medium is different, social media ads also require an additional step that’s impossible to perform in traditional advertising -- the campaign optimization process. Ready to Get Started?

Affiliates 52

Affiliates Audience ROI CPA 52

Single Grain

JULY 31, 2023

Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI. The benefits are numerous, from enhanced brand awareness and the ability to outrank the competition to easy retargeting capabilities and faster results than organic SEO. Google Shopping Ads generate about 85.3%

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Single Grain

APRIL 24, 2023

Twenty20 Visual media company Twenty20 may be breaking ground in the stock image world, but they struggled to convert users into paid subscribers. We focused on two core digital marketing strategies: search engine marketing and social media advertising. Specifically, the company wanted to scale conversions and maintain a healthy ROAS.

CPL 52

CPL Conversion Rate Food Conversion 52

Lemonads

AUGUST 30, 2020

Let’s get a better view: As we can notice from the stats above, Taboola has better usage coverage in more website categories, especially in Arts & Entertainment, Computers Electronics & Technology, News & Media, and Games. If you follow a good strategy, your CPA will for sure be competitive with all your other paid media sources!

CPM 52

CPM CPC Native Advertising CPA 52

Single Grain

MAY 5, 2023

However, SkeletonHD struggled to achieve an ROI on its Facebook Ad campaign. The Challenge: Making an ROI on Rising Facebook Ad Costs No, you’re not imagining things – Facebook Ads are getting more expensive. This strategy included no retargeting ads. They achieved all of this while spending less than $10 per CPA.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

Digital Remedy

APRIL 13, 2023

This episode focuses on attribution, including an overview of what it is, what the industry challenges are, the pros and cons of four different types of methodologies, and best practices for maximizing your media strategy. Prefer to read? The digital age has brought a wealth of opportunity for businesses of all sizes.

Conversion 52

Conversion Brand Awareness A/B Testing Machine Learning 52

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

AUGUST 24, 2022

These agencies help brands with different aspects of advertising, from coming up with ad ideas to the graphic design of the actual ads to placing them on relevant media platforms. Social media accounts for 33% of the total digital ad spend in 2022. ROI reporting and analysis. 3) Social Media Marketing.

Agency 59

Agency Advertising SEO Retargeting 59

Single Grain

DECEMBER 23, 2019

Set bids to get as many conversions as possible at a set target CPA. Smart Bidding works for a number of PPC goals, including: Target CPA : Generate new leads and customers for your desired cost per acquisition. Target ROAS : Get the best return on investment (ROI) on your spend. Identify performance issues within an account.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96