How much does acquiring a customer cost?
Martech
MARCH 4, 2022
This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. CPA is a good measuring stick for me…It helps whittle down the media spend,” said Jude O’Connor, chief revenue officer at AdColony. “Not Numbers provide focus.
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