Remove CPL Remove Media Remove Retargeting Remove ROI
article thumbnail

How much does acquiring a customer cost?

Martech

This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. CPA is a good measuring stick for me…It helps whittle down the media spend,” said Jude O’Connor, chief revenue officer at AdColony. “Not Numbers provide focus.

CPA 110
article thumbnail

The Ultimate Guide to Creating a LinkedIn Ads Campaign in 2024

Single Grain

With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend. Brands who advertise on LinkedIn typically see a 33% increase in search intent, while 82% of B2B marketers say they get the most success from LinkedIn ads compared to other social media channels.

CPC 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Lead Generation Case Study: 7 Examples of Success

Single Grain

Twenty20 Visual media company Twenty20 may be breaking ground in the stock image world, but they struggled to convert users into paid subscribers. We focused on two core digital marketing strategies: search engine marketing and social media advertising. Google Ad spending decreased by 60%, and they maintained an average of $10 CPL.

CPL 52
article thumbnail

LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need

Single Grain

And if you are ready to get started, read on for more info – or book a free SaaS LinkedIn Ads Strategy consultation with Single Grain if you want to short-cut your path to positive ROI: Book My Free SaaS LinkedIn Ads Strategy Consultation . Instead, I like to use them for brand-building and retargeting.

CPL 98
article thumbnail

8 B2B Digital Marketing Case Studies to Inspire You

Single Grain

The campaign was a remarkable success, exploding brand awareness and driving an impressive ROI for the airline company. Retargeting: The last step was implementing website retargeting, which enabled them to reach site visitors who did not convert with single image ads. Buzzvil analyzed the 5.4

article thumbnail

Best B2B Marketing Agencies: Top 10 Choices for 2023

Single Grain

Their SEO and SEM professionals can elevate your online revenue by cutting down your ads spending and increasing your ROI. They focus on minimizing cost per lead and cost per order to deliver the highest ROI on your B2B marketing campaigns. Why Choose Single Grain? Why Choose Disruptive Advertising? Why Choose Sculpt?

Agency 59
article thumbnail

Affiliate Marketing Case Study: Where you learn how never to lose

Lemonads

This phrase should be the motto of a good media buyer and in this case study, we will put it into practice. In fact, the majority of case studies focus on campaigns that work with a high ROI. However, on the specialized media buying forums, most of the questions revolve around campaigns that don't work, or don't get off the ground.