MarTech Interview with Nikki (Cassidy) Stone, Executive Vice President, Managing Director at Zenith
Martech Series
JANUARY 30, 2023
Looking to media formats that can support one to one and targeted one to many could yield improved ROI. Think Connected TV, and Competitive conquesting, and programmatic out of home with digital and mobile retargeting. A message that should have an evolving story as that consumer is working their way through the sales funnel.
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