Martech Series

FEBRUARY 22, 2023

Marketing Technology News: MarTech Interview With Jessica Gilmartin, Chief Marketing Officer at Calendly If you’re looking for new ways to engage with your target audience and drive a higher ROI across your overall marketing efforts, CTV could be the answer – here’s why.

Click Through Rate 90

Click Through Rate Impressions ROI Audience 90

Automatad Inc.

APRIL 25, 2024

The video ads can be placed in different mediums, which include: Webpage (Desktop and mobile) Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.) The advertisers generate high ROI with leads, conversions, and sales from these video ads. Also, 92% of marketers, according to Wyzowal , said that video ads give them high ROI.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Martech

APRIL 22, 2024

Implement lead capture forms on your website, landing pages, and social media channels to collect email addresses. Measure and optimize: Track the performance of your email campaigns using key metrics such as open rates, click-through rates, conversion rates, and ROI.

Conversion Rate 102

Conversion Rate Click Through Rate MarTech Audience 102

InMobi

APRIL 16, 2019

Rather than go with Click-Through Rate (CTR), or Installs per 1,000 impressions (IPM), or even Click to Install (CTI), we recommend optimizing on Actions per 1,000 impressions (APM). At the same time, it also mitigates any negative impact to upstream metrics such as sudden drops in conversion rate.

ROI 52

ROI Impressions Clickbait Click Through Rate 52

Martech

MARCH 28, 2023

Salesforce CDP Customer Data Platforms (CDPs) aggregate data from different sources such as CRM, email marketing and social media. The Account Engagement Optimizer will help you: Identify improvements to your marketing automation system (think sales process and email campaigns) that will increase your ROI.

Click Through Rate 89

Click Through Rate ROI MarTech Conversion 89

Martech Series

JANUARY 30, 2023

Looking to media formats that can support one to one and targeted one to many could yield improved ROI. A best-in-class dashboard will not only give you information on KPIs like viewability and click-through rate, but it can also help you forecast sales and analyze trends.

MarTech 86

MarTech ROI Click Through Rate Viewability 86

Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Open rates in Europe were at 21.75%, which was higher than North America, at 18.13%.

Click Through Rate 94

Click Through Rate Marketing ROI GDPR 94

AdvertiseMint

AUGUST 17, 2023

This will help you to save money on your advertising campaigns and improve your click-through rate. Ad extensions can help you to improve your click-through rate and your conversion rate. You can also show your ads to people who have interacted with your social media posts. and sitelinks.

Click Through Rate 52

Click Through Rate Affiliates Conversion Rate CPC 52

Digiday

JUNE 15, 2022

In this week’s Media Briefing, media editor Kayleigh Barber reports on how the economic slowdown and Apple’s Mail Privacy Protection feature have affected newsletter publishers’ advertising businesses. Media buyers want more proof that their investments in newsletters are worth the budget allocation.

Media 63

Media Brand Lift Click Through Rate Brand Awareness 63

Martech

DECEMBER 16, 2021

Full inboxes only account for one aspect of poor engagement; the other element is non-interactive media. He added, “With that experience, they [LendingTree] saw an 86% increase in click-through rate, so we know that using AMP delivered results for them. Image: Dyspatch. Image: Dyspatch.

Shipping 117

Shipping Marketing Click Through Rate Communications 117

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. One thing to be aware of: Agencies will cost more due to added services, so consider whether or not the cost aligns with your ultimate budget and expected ROI. Co-created content. Social channel takeovers.

Marketing 128

Marketing Audience Click Through Rate Conversion 128

Digiday

MARCH 1, 2023

The way agencies deliver performance metrics is shifting, as brands seek to expand in retail media and shift priorities following the pandemic. Where previously an agency’s KPIs might have emphasized return on ad spend or click-through rates, now firms are exploring other kinds of metrics with their clients.

Retail 64

Retail Agency Click Through Rate Brand Awareness 64

AdvertiseMint

JULY 3, 2023

Compare the findings and select appropriate social media platforms that meet your requirements. According to TikTok, it is worth using the platform because you’ll get a high return on investment (ROI): The average engagement rate is 17.5%. You’ll spend more money if more people click on your ad or convert.

CPC 59

CPC CPM Click Through Rate Impressions 59

Adtaxi

APRIL 7, 2022

More companies invested in digital strategies (such as web optimization and digital media and search) as opposed to traditional marketing (like event marketing) in 2021, so if digital hasn’t played a big role in your marketing efforts before, it should now. Before committing, estimate ROI for each channel.

Marketing 77

Marketing Retargeting Click Through Rate Brand Awareness 77

AdvertiseMint

JANUARY 14, 2024

As one of the most popular social media platforms, Facebook provides an excellent opportunity for businesses to connect with their target audience. Define Your Social Media Advertising Goals Define your goals before searching for a Facebook marketing agency. Also, transparent reports help you measure return on investment (ROI).

Agency 52

Agency Click Through Rate Audience Brand Awareness 52

AdvertiseMint

JANUARY 20, 2024

They collaborate to achieve marketing goals like: Higher conversion rates Lower customer acquisition costs More leads Faster sales Improved brand visibility Consultants don’t just focus on one area like SEO, PPC, or email. Strategic Vision Beyond marketing tactics, consultants must view initiatives through an ROI lens.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Martech

MAY 3, 2023

An active blog is one of the most favored ways to share content, with 79% of companies using it reporting a positive ROI ROI. Within your blog, you can add CTAs to things like newsletters, social media channels and other engagement-focused CTAs.

Click Through Rate 93

Click Through Rate Conversion ROI Audience 93

Martech

OCTOBER 19, 2022

Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. Traditional media ad buying is a time- and labor-intensive process. What is a retail media network? What is a retail media network?

Advertising 109

Advertising Marketing Ad Exchange Retail 109

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Adtech also gives marketers incredible reach since it connects them to all media.

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

Monetize More

JUNE 22, 2023

Analyze metrics such as session duration, scroll depth, and click-through rates to identify patterns and trends. Analyze click-through rates, form submissions, or other desired actions to optimize your CTAs for maximum engagement. This knowledge can guide content creation and optimization efforts.

Machine Learning 52

Machine Learning Click Through Rate Conversion Rate Audience 52

Martech Series

SEPTEMBER 13, 2022

Of course, we look at ROI for our initiatives and martech stack, but we also assess how our efforts directly correlate to customer retention and customer acquisition. On a more technical level, we also keep a close eye on metrics such as lead generation, length of engagement, click-through rate, etc.

MarTech 84

MarTech Marketing ROI Click Through Rate 84

Martech

APRIL 3, 2023

For example, consider using Facebook Messenger or Twitter direct messages if your audience is mainly on social media. Intercom : A messaging platform that allows you to chat with customers in real time across your website, app and social media. However, a chatbot might be more effective if they prefer email or your website.

Conversion 124

Conversion Conversion Rate Marketing Audience 124

AdvertiseMint

DECEMBER 1, 2023

That shows how vital remarketing has become for today’s marketers seeking the best ROI on their spending. But avoid overpaying per click long-term and eroding ROI. Master RLSA and transform your online advertising ROI! Continually optimize based on user actions for maximized ROI.

Conversion 52

Conversion ROI Audience Cookies 52

AdvertiseMint

DECEMBER 30, 2021

Optimized listings on Amazon are easily discoverable, have high click-through rates (CTR), have high conversion rates, and get more sales as a result. Source: Gorilla ROI. To optimize your product click-through rate, base your prices on how strong and optimized your listing is.

Click Through Rate 52

Click Through Rate SEO Conversion Rate Pop-Up 52

Fuel Lines

AUGUST 9, 2018

A step-by-step process that’s been developed having worked with over 300 advertising, digital, media and PR agencies. Walk away with the questions you need to ask of your clients to develop content that drives engagement and ultimately ROI that will keep your clients happy and help you grow your agency.

Agency 113

Agency Marketing Click Through Rate ROI 113

Martech Series

JUNE 16, 2022

With a 3D model, clients can interact with the product to see every detail with a 3D model: turn it, spin it, zoom in, zoom out, leading to 40% lower product returns, 93% higher click through rate and a 90% reduction in product photography costs. ARitize Social Swirl.

eCommerce 76

eCommerce Click Through Rate Banner Manufacturing 76

Monetize More

AUGUST 22, 2022

Twitter has long been under scrutiny for fudging its daily active user metrics, but now Tesla CEO Elon Musk is accusing the social media platform of inflating its monetizable daily active user (DAU) count by at least 2x. We can all agree that bots are definitely part of the social media landscape, and it goes beyond just Twitter.

Click Through Rate 52

Click Through Rate Ad Click Machine Learning ROI 52

Monetize More

AUGUST 22, 2022

Twitter has long been under scrutiny for fudging its daily active user metrics, but now Tesla CEO Elon Musk is accusing the social media platform of inflating its monetizable daily active user (DAU) count by at least 2x. We can all agree that bots are definitely part of the social media landscape, and it goes beyond just Twitter.

Ad Tech 52

Ad Tech Click Through Rate Ad Click Machine Learning 52

Monetize More

SEPTEMBER 8, 2022

So you may need more than just marketing ROI. Content monetization generates revenue directly through each piece. Content creators, such as social media influencers and blog writers, get revenue from this. This will encourage a higher click-through rate on your affiliate link.

Affiliates 52

Affiliates Click Through Rate Audience Banner 52

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! This blog shares an extensive guide on PAAPI, like why it is important, how it works in the media ecosystem, and the key concepts you need to understand. Advertiser can achieve high ROI from their campaigns. So, let’s dive in. Redefining Remarketing!

Audience 52

Audience Cookies Ad Server Viewability 52

Smart-Hub

MARCH 19, 2024

Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. Most likely, you have encountered content recommendation widgets after finishing reading the article and in-feed promotional posts on social media — these are native ads as well. shares, comments, etc.)

ROI 64

ROI Native Advertising Ad Exchange Banner 64

PrograMetrix

OCTOBER 6, 2021

This goes beyond vanity metrics like impressions served and click-through rates. Implementing the right measurement tools to assess ROI is the final piece in the programmatic ABM puzzle. Implementing the right measurement tools to assess ROI is the final piece in the programmatic ABM puzzle.

Advertising 52

Advertising Conversion Impressions Click Through Rate 52

Monetize More

SEPTEMBER 20, 2022

One important thing about ARPV is that it helps eliminate some of the ambiguity present in impressions, CTRs, and click-through rates by clearly defining how companies are defining their ARPVs; from there, they can move forward with taking actionable data in order to better evaluate their traffic sources. It’s that simple!

A/B Testing 52

A/B Testing Affiliates Ad Inventory Click Through Rate 52

Monetize More

JUNE 20, 2023

InMobi InMobi boosts your marketing campaigns by showing gamers HD visuals to maximize impressions and ROI. This technology can also help you target users based on their interests, allowing you to extend your customer base and increase gamer loyalty through relevant promotions and exclusive offers. What Is In-Game Advertising?

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Single Grain

DECEMBER 15, 2020

. * Best Lead Generation Tactics for Content, Email & Social Media Marketing. 2) Click-Through Rate (CTR). The percentage of subscribers who clicked on the links you have included in the email is the click-through rate. 3) Bounce Rate. 6) Overall ROI. 7) List Growth Rate.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

Monetize More

SEPTEMBER 22, 2022

InMobi boosts your marketing campaigns by showing gamers HD visuals to maximize impressions and ROI. This technology can also help you target users based on their interests, allowing you to extend your customer base and increase gamer loyalty through relevant promotions and exclusive offers. What Is In-Game Advertising?

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

OCTOBER 4, 2022

Video ads tend to have a higher click-through rate (CTR) than static banners, meaning they’re more likely to get noticed and clicked on. Rich media units are one format that can be used to deliver a wide range of content types, from animations and videos to full games.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52