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Callout Extensions: The Secret to Capturing More Ad Clicks in 2024

AdvertiseMint

Callout extensions led to big improvements for PPC Hero’s paid ads, lifting click-through rates by 221% and conversion rates by 40%. A shoe store added phrases like “Free Shipping” and “24/7 Customer Service” to their ads. We have the results!

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Why we care about adtech: The complete guide

Martech

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Adtech also gives marketers incredible reach since it connects them to all media.

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Twitter Spam Bots Are #1 on Elon Musk’s Radar

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While IAS, which has a partnership with Twitter and is responsible for reviewing the service’s ads, has come forward saying that it will comply with the subpoena, DoubleVerify remains quiet about whether or not it will do the same. This requires action on the part of whoever is serving me the ad. Is Twitter 90% bots?

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Ad tech firms targeted for bot account audit in Musk’s Twitter Takeover Lawsuit

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While IAS, which has a partnership with Twitter and is responsible for reviewing the service’s ads, has come forward saying that it will comply with the subpoena, DoubleVerify remains quiet about whether or not it will do the same. This requires action on the part of whoever is serving me the ad. Is Twitter 90% bots?

Ad Tech 52
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Unlock the Power of Google Analytics 4: Seamlessly Transition to the Future of Analytics

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Analyze metrics such as session duration, scroll depth, and click-through rates to identify patterns and trends. Analyze click-through rates, form submissions, or other desired actions to optimize your CTAs for maximum engagement. This knowledge can guide content creation and optimization efforts.

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Remarketing Lists for Search Ads: The Tactical Guide to RLSA

AdvertiseMint

That shows how vital remarketing has become for today’s marketers seeking the best ROI on their spending. But avoid overpaying per click long-term and eroding ROI. Master RLSA and transform your online advertising ROI! Cross-Channel Remarketing Strategies We’ve focused heavily on remarketing within Google Ads.

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Average Revenue Per Visitor: The money making KPI

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One important thing about ARPV is that it helps eliminate some of the ambiguity present in impressions, CTRs, and click-through rates by clearly defining how companies are defining their ARPVs; from there, they can move forward with taking actionable data in order to better evaluate their traffic sources. It’s that simple!