article thumbnail

Callout Extensions: The Secret to Capturing More Ad Clicks in 2024

AdvertiseMint

Callout extensions led to big improvements for PPC Hero’s paid ads, lifting click-through rates by 221% and conversion rates by 40%. A shoe store added phrases like “Free Shipping” and “24/7 Customer Service” to their ads. We have the results!

article thumbnail

Why we care about adtech: The complete guide

Martech

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. The challenges of adtech.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Unlock the Power of Google Analytics 4: Seamlessly Transition to the Future of Analytics

Monetize More

Analyze metrics such as session duration, scroll depth, and click-through rates to identify patterns and trends. Analyze click-through rates, form submissions, or other desired actions to optimize your CTAs for maximum engagement. Use these insights to make data-backed decisions that drive your ROI.

article thumbnail

Ad tech firms targeted for bot account audit in Musk’s Twitter Takeover Lawsuit

Monetize More

We should all care deeply about it because bot traffic leads to low engagement rates, and low engagement rates lead to bad experiences for your users, and bad experiences lead to poor retention rates. This requires action on the part of whoever is serving me the ad. 5- ASPV stands for ad stacking policy violations.

Ad Tech 52
article thumbnail

Twitter Spam Bots Are #1 on Elon Musk’s Radar

Monetize More

We should all care deeply about it because bot traffic leads to low engagement rates, and low engagement rates lead to bad experiences for your users, and bad experiences lead to poor retention rates. This requires action on the part of whoever is serving me the ad. 5- ASPV stands for ad stacking policy violations.

article thumbnail

Remarketing Lists for Search Ads: The Tactical Guide to RLSA

AdvertiseMint

That shows how vital remarketing has become for today’s marketers seeking the best ROI on their spending. But avoid overpaying per click long-term and eroding ROI. Master RLSA and transform your online advertising ROI! Cross-Channel Remarketing Strategies We’ve focused heavily on remarketing within Google Ads.

article thumbnail

Optimizing Ads for Maximum Returns & Protecting Your Website

Monetize More

Enable Relevant Targeting By selecting certain target criteria when setting up an ad campaign, such as demographics or interests, it’s possible to tailor campaigns towards those who are most likely to engage with them (and therefore deliver higher click-through rates).