Basis

DECEMBER 22, 2022

Now, without further ado, please accept this humble offering of 22 think pieces, explainers, and news stories that helped capture the past year in digital marketing. Takeaways for Marketers From the IAB’s State of Data Report. Privacy changes pushed by Apple and Google have made first-party data all the more important.

Advertising 85

Advertising Cookies Ad Inventory Media 85

VideoWeek

AUGUST 12, 2022

In this week’s Week in Review: ProSieben downgrades its full year outlook, Google gets into the FAST game, and the FTC prepares a crackdown on targeted advertising. The tech giant already offers live linear channels on Google TV via YouTube TV, and also rolled out FAST-style channels on YouTube earlier this year.

Advertising 98

Advertising GDPR Banner Healthcare 98

Digiday

OCTOBER 11, 2022

Fender is tapping into its history and heritage, using nostalgia marketing and experiential to get the attention of its current consumer base as well as new musicians. It’s going to feel like you’re walking into the ‘50s, feel very retro and very throwback, like you’re living a music moment. You can even record on vinyl yourself.

Pop-Up 68

Pop-Up Marketing Advertising 68

Digiday

JANUARY 23, 2023

Search ads on TikTok at present are a mostly an experimental marketing channel to reach Gen Z consumers flocking to the app. As some younger consumers are changing behavior and using TikTok as a search engine, marketers and agency execs say that it makes sense for brands to be early movers and find ways to stand out.

Agency 61

Agency Marketing Food Affiliates 61

Chief Martech

APRIL 26, 2022

we’ll release the 2022 marketing technology landscape, along with a State of Martech report. You can be one of the first to see it and learn about the major trends it reveals by joining Frans Riemersma and me for a live webinar at 11am Eastern. There were 157 in 2019, 85 in 2020, and 166 in 2021. Last year, there were 37.

MarTech 107

MarTech Impressions Marketing 107

VideoWeek

OCTOBER 13, 2023

In this week’s Week in Review: ARD and ZDF launch an interesting take of PSB cooperation, Google vows to fight a breakup of its ads business, and Publicis’ hot streak continues. The two say they plan to develop their joint efforts further, working together on a shared login system and streaming player technology.

Retail 97

Retail Media Agency Ad Tech 97

InMobi

FEBRUARY 21, 2022

As we continue to navigate a rapidly evolving ecosystem, brands and marketers will have to center their strategies around three key pillars: people, platforms, and partners. The rise of the woman gamer: As of 2021, the mobile games market is on track to surpass $120 billion in spending, growing 20% over the $100 billion in 2020.

Marketing 52

Marketing Click Through Rate Search Advertising Education 52

VideoWeek

MARCH 15, 2024

Rabe joined RTL Group as CFO in 2000, and was made CEO in 2019. The 24-hour channel will air content from BBC News America, Verified Live and BBC Documentaries. The New York judge found it plausibly alleged that Google unlawfully monopolised the online video ad market. Read on VideoWeek.

Media 52

Media Agency Audience Non-Profit 52

Martech

MAY 27, 2022

As marketers, you have to stay on top of your game by keeping up to date with industry trends. As consumers have shifted their attention from traditional advertising to digital channels, it has become crucial for marketers to pivot. in the overall marketing budget and a 16.2% in the overall marketing budget and a 16.2%

Advertising 109

Advertising Cookies Audience Machine Learning 109

VideoWeek

SEPTEMBER 2, 2022

The company also snapped up two advertising executives from Snap during a period of turmoil for the Snapchat owner (more on that below), “poaching two people that lent the social media company credibility with brand marketers,” according to Reuters. The streamer has partnerships with A+E Networks, E.W. rising to 20.2

Non-Profit 128

Non-Profit Ad Tech Entertainment Agency 128

Digiday

FEBRUARY 8, 2023

As more artificial intelligence tools are being built for generating content — and getting an influx of investment and attention from tech giants like Microsoft and Google — startups in the marketing space are hoping to take advantage of this new AI wave. The broader market of generative AI startups continues to grow.

Marketing 67

Marketing Data Management Platform Shipping Education 67

VideoWeek

JULY 27, 2023

He also directed Deep Web: The Untold Story of Bitcoin and the Silk Road (2015), which followed the trial of Ross Ulbricht, creator of Silk Road, the notorious online black market. Since Google bought the company in 2006 for $1.65 And I knew that Google had bought it back in the day. They’re free to not advertise there.”

Non-Profit 98

Non-Profit Media Communications Advertising 98

MNTN

JUNE 26, 2023

Thanks to programmatic video advertising, small- to medium-sized businesses and agencies can maximize the performance marketing power of the living room screen, too. According to eMarketer , the average adult in the US will spend over 2 hours watching CTV in 2024, up from just 59 minutes in 2019. Absolutely.

Agency 52

Agency Conversion Rate Conversion Audience 52

Martech

JULY 15, 2021

In 2019 when IBM suddenly let go of nearly all its martech portfolio, I joked that it reversed an ancient adage: while perhaps “no one ever got fired for recommending Big Blue,” it turns out IBM can fire you. Smaller vendors, especially those focused on one platform, are staking their corporate lives on their offering.

MarTech 129

MarTech Marketing 129

RevX

SEPTEMBER 13, 2021

Mostly because the growth marketers in fintech are adopting customer acquisition tactics and know-how from the gaming industry. And growth marketers in mobile gaming are not like other growth marketers. Gaming marketers might be 10 steps ahead, and not just in segmentation. So what’s going on in fintech mobile marketing?

Mobile Ads 52

Mobile Ads Marketing CPM Finance 52

InMobi

MAY 6, 2019

Mobile Apps Unlocked, the premier event for all things mobile apps and user acquisition, just wrapped up its 2019 iteration with two days of learning, insights and fun at the MGM Grand in Las Vegas. Just like last year , MAU did not disappoint in 2019! That’s right: real, live people like you and me. There’s too much fraud.

Header Bidding 52

Header Bidding Demand Side Platform ROI Banner 52

Clearcode

JANUARY 26, 2023

The past few years in programmatic advertising have been dominated by the various privacy changes introduced by governments and tech giants like Google, Apple and Mozilla. Third-party cookies are blocked by default in Apple Safari and Mozilla Firefox, but are still available in Google Chrome. What Are Third-Party Cookies?

Cookies 64

Cookies First-Party Cookies GDPR Retargeting 64

Martech Series

FEBRUARY 9, 2023

Recent technological advances have brought XR to the forefront of people’s daily lives. They typically include live and on-demand presentations, as well as opportunities for attendees to connect with one another in a virtual world. As Amazon is a leading player in the public cloud market, this conference is a major event.

Electronics 85

Electronics Audience Entertainment Marketing 85

VideoWeek

APRIL 14, 2023

The product is now live in the US, Canada, Australia, UK, Ireland, France, Germany, Poland, Sweden, Denmark and Dubai. According to market data tracker Statista, consumer spending on VR and AR is expected to reach $72 billion by 2024 – and as Advertiser Perceptions notes, everyone with a smartphone already owns an AR-ready device.

Media 98

Media Agency Ad Tech Manufacturing 98

Basis

SEPTEMBER 13, 2022

It is already consuming a hefty share of the market, and all signs suggest programmatic will maintain its incremental growth through 2024 as advertisers and publishers look to shed the burden of insertion orders and tap into the myriad benefits that automated purchasing offers. But here’s the thing: we’re already in the “cookieless future.”

Advertising 88

Advertising Cookies Rich Media Video Ads 88

VideoWeek

MAY 5, 2023

Top Stories RTL’s Ad Revenues Hit by Severe Dip RTL Group posted its Q1 financial results this week, reporting a nine percent drop in group revenues year-on-year attributed in large part to a tough TV advertising market. But live streaming isn’t available for regular users. AI Creative Analysis Platform Alison Raises $5.1

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

Digiday

APRIL 2, 2023

When it comes to music, Giles Martin has made a living on knowing how to make songs sound right. To market the Era 300, Sonos is rolling out one of its largest overall campaigns — but not its largest in terms of ad spending — according to Sonos Vice President of Marketing Communications Pete Pedersen. million in 2021, $16.57

Marketing 70

Marketing Retail Media Communications 70

VideoWeek

FEBRUARY 23, 2024

In this week’s Week in Review: Vice plans to shut its website, Google adds GenAI capabilities to Performance Max, and FuboTV sues Disney, Fox and WBD over their sports joint venture. Vice is also in “advanced discussions” to sell Refinery29, the female-focused media company it bought for $400 million back in 2019.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

VideoWeek

FEBRUARY 17, 2023

Discovery plans a FAST service, Google rolls out Privacy Sandbox on Android, and TikTok moves to comply with European data regulation. Google Brings Beta Privacy Sandbox to Android Google is rolling out its Privacy Sandbox beta version for Android. In this week’s Week in Review: Warner Bros. Top Stories Warner Bros.

Viewability 52

Viewability Audience Media Ad Tech 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Martech

MAY 18, 2022

Customers are more responsive to video content than text, regardless of which channel it lives on. That’s why we’ve created this guide to provide an overview of how video ads work across various platforms and how marketers can use video ads to their advantage. How video ad measurement helps marketers succeed.

Advertising 100

Advertising Video Ads CPM Viewability 100

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Canadian Marketing Association Highlights the Negative Impact of GDPR.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Basis

AUGUST 26, 2022

Mcommerce (or mobile commerce) keeps gobbling up marketing share. Indeed, as these handheld electronics grow increasingly ubiquitous around the globe, brands are embracing mobile advertising as a critical component of their marketing strategy. Mobile usage is through the roof. Mobile ad spending continues to soar. billion in 2025.

Advertising 78

Advertising Mobile Ads Retail Entertainment 78

VideoWeek

MARCH 10, 2023

The identity solution will be live on the service next month, enabling addressability in a cookieless programmatic environment. DoubleVerify Launches Campaign Automation on Google Campaign Manager 360 DoubleVerify (DV) has made its DV Campaign Automator available on Google Campaign Manager 360.

GDPR 52

GDPR Ad Tech Media Finance 52

Digiday

DECEMBER 20, 2022

As production and development executives said during Digiday’s Future of TV Programming Forum in November, the market for TV and streaming shows is in a correction period. The market is definitely very tight right now. We are seeing signs that Q4 is going to be worse in terms of the ad market than Q3 was,” he said.

Non-Profit 62

Non-Profit Advertising Agency Ad Tech 62

VideoWeek

JANUARY 5, 2024

The Ad Innovation Accelerator will first launch in North America, and will roll out to other markets later in the year. The Week in Tech Google Plans Ad Sales Shakeup, Faces 2025 Antitrust Trial Google is planning a reorganisation of its ad sales unit, according to The Information.

Media 52

Media Cookies Entertainment Agency 52

Martech Series

JUNE 2, 2022

Marketing Technology News: Emarsys: Americans More Excited Than Brits for the Queen’s Jubilee! In 1999, he co-founded the company behind Google Earth and subsequently helped define Second Life’s core technology. From 2016-2019, he helped Apple on undisclosed projects.

Pop-Up 52

Pop-Up MarTech Media Marketing 52

VideoWeek

OCTOBER 28, 2022

In this week’s Week in Review: Elon Musk completes his takeover of Twitter, ProSieben warns of a difficult ad market over Christmas, and IAB UK reports continued strong digital ad growth in H1. Digital Ad Market Grew 15 Percent in H1, Finds IAB UK. Top Stories. Advertising spend totalled £12.52 Advertising spend totalled £12.52

Advertising 52

Advertising Marketing Ad Tech Non-Profit 52

Adtelligent

JULY 19, 2022

Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Search advertising. Mobile search advertising is on the rise.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

TechCrunch Ads

MAY 10, 2022

However another key detail from the speech specifies that the forthcoming Digital Markets, Competition and Consumer Bill will only be put out in “draft” form over the parliament — meaning the reform won’t be speeding onto the statue books. Apple and Google’s mobile duopoly likely to face UK antitrust action.

GDPR 49

GDPR Marketing Healthcare Banner 49

Martech

OCTOBER 20, 2021

Discovery Plus leverages an instance of CDP and marketing automation platform Blueshift to manage and market to their strikingly diverse audience. A lot of companies, for example, have used Google Tag Manager or Tealium for data collection (Tealium also offers a separate CDP product). ” Snapshot: Customer Data Platforms.

Audience 96

Audience Marketing Pop-Up MarTech 96