Martech Series

NOVEMBER 18, 2022

The extensive volumes of data generated by ecommerce loyalty programs offer an opportunity to leverage digital transformation as a powerful tool for creating new pathways to profitability. Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT). Now is the Time to Adopt.

eCommerce 111

eCommerce Retail ROI Brand Awareness 111

Martech

OCTOBER 23, 2024

And yet top senior executives across marketing, ecommerce, IT are struggling to rev their personalization engines, never mind scaling their personalization strategies. You never figured out how to measure success or what ROI looks like. What could go wrong?

ROI 121

ROI A/B Testing Machine Learning Shipping 121

Martech

DECEMBER 18, 2024

For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others. Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential. Processing.

Marketing 104

Marketing eCommerce Machine Learning Conversion 104

Martech Series

MAY 31, 2022

The TEI study examines the potential return on investment (ROI) enterprises may realize by deploying Algolia’s Search and Discovery platform – according to the study, Algolia’s platform can deliver a 382% ROI. Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel.

ROI 98

ROI Retail eCommerce MarTech 98

Martech Series

JANUARY 17, 2023

Driving technology innovation to address this industry need, Night Market – Horizon Media’s eCommerce company – is launching Neon, a proprietary AI platform designed to increase advertisers’ revenue by 20+% when planning and buying retail media to achieve their maximum revenue outcomes. .”

eCommerce 95

eCommerce Media ROI Retail 95

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Without crushing these barriers, your martech stack risks being limited in capability.

MarTech 119

MarTech Conversion Rate eCommerce Conversion 119

Martech Series

JUNE 10, 2025

The expansion will capitalize on the region’s fast-growing ecommerce adoption and the opportunity this provides for its customers globally. Mexico represents a significant opportunity for us to serve a customer base that is eager for scalable affiliate marketing solutions with proven ROI.

Affiliates 76

Affiliates Audience ROI eCommerce 76

Martech Series

JUNE 10, 2022

Out of all the developments, CPG brands need to embrace a robust martech stack to improve their operations. Thus, the role of Martech. Thus, there is a dire need for a holistic martech stack capable of enriching and building first-party data layered with behavioral insights from different platforms.

MarTech 116

MarTech Manufacturing eCommerce Food 116

Martech

AUGUST 11, 2023

You don’t have to look far in the martech world to find breathless case studies about successful system deployments and extraordinary ROI. Some of these problems originate at program inception when vendors perpetrate, or enterprise martech leaders fall victim to pervasive myths about how martech really works.

MarTech 98

MarTech ROI eCommerce Impressions 98

Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new.

Retail 109

Retail Food Cookies Banner 109

Martech

JUNE 5, 2024

Campaign optimization : AI can continuously analyze campaign performance data and optimize marketing efforts in real-time, ensuring maximum ROI. For instance, an ecommerce company might use AI to segment its audience into categories like “bargain hunters,” “loyal customers,” and “impulse buyers.”

MarTech 121

MarTech Communications Machine Learning Conversion Rate 121

Martech Series

SEPTEMBER 23, 2022

BlueConic the world’s leading pure-play customer data platform (CDP), will be joining the Comoto Family of Brands to host a fireside chat called “Pedal to the metal: How Comoto accelerates cross-brand omnichannel marketing with first-party data,” at the upcoming MarTech Fall Conference. CDP use cases they can use to inspire their teams.

MarTech 98

MarTech eCommerce Marketing Media 98

Martech

JUNE 2, 2025

Investment in martech to improve personalization is the core of many CX and digital transformation strategies. To make matters worse, 70% of marketers acknowledged that “measuring ROI on marketing activities and campaigns” posed a moderate or significant challenge. for those with a lower emphasis on personalization.

MarTech 75

MarTech ROI Conversion Rate eCommerce 75

Martech Series

NOVEMBER 21, 2022

Laura Goldberg, CMO at Constant Contact chats about a few marketing practices that can create better brand and business output: Welcome to this MarTech Series chat, Laura, tell us about yourself and more about your role as CMO at Constant Contact…. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne.

MarTech 98

MarTech ROI Retail eCommerce 98

Martech Series

JULY 29, 2022

Let’s kick off with what email list scrubbing consists of, followed by helpful tips on decluttering your email marketing list and boosting your business’s ROI. Large email lists might need the help of a third-party service to scrub your email list for you, much like you’d choose platforms for ecommerce selling to maximize your online sales.

ROI 98

ROI Marketing Conversion Rate Audience 98

Martech Series

JULY 13, 2022

Regina Soller-Gould, VP of Revenue Marketing at Ada shares a few impactful tips to help marketers drive value in a digital-first era: Welcome to this MarTech Series chat, tell us about your marketing journey so far and what it’s like as Director of Product Marketing at Ada? Five thoughts on the future of data in B2B marketing and martech?

MarTech 109

MarTech Marketing ROI eCommerce 109

Martech

FEBRUARY 8, 2024

Other concerns included integrating current systems (35%) and ensuring ROI (30%). 10Web’s AI Ecommerce website builder provides online store creation, optimization and management with artificial intelligence. Get MarTech! The post AI-powered martech releases and news: Feb. 8 appeared first on MarTech.

MarTech 102

MarTech Shipping eCommerce Education 102

Martech Series

JANUARY 2, 2023

Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I started my career at a marketing agency working on incentive programs for IBM right at the time eCommerce was born. Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus.

MarTech 111

MarTech Retail eCommerce Entertainment 111

Martech

AUGUST 23, 2023

Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. The martech landscape’s rapid expansion The martech sector’s phenomenal rise in recent years is rooted in several pivotal developments.

MarTech 98

MarTech ROI Communications GDPR 98

Marketing Dive

JUNE 16, 2025

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 23 JUN Webinar | 2 p.m.

Retail 103

Retail Cookies Agency ROI 103

Martech

MARCH 12, 2025

Higher ROI : Concentrating on high-impact automations allows for better use of time and resources, driving more revenue with less effort. Dig deeper: 7 creative email automations for non-ecommerce brands The post 3 high-impact email automations you need to drive revenue appeared first on MarTech.

Click Through Rate 111

Click Through Rate Non-Profit Impressions Conversion Rate 111

Marketing Dive

JUNE 12, 2025

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 23 JUN Webinar | 2 p.m.

Entertainment 101

Entertainment ROI Agency Retail 101

Martech

JUNE 11, 2025

Solid research supports this approach: The Harvard Business Review Ecommerce Report (thanks to Coveo for the share!) Ask leadership, “How much are you willing to spend on brand without expecting immediate ROI?” The post How strong brands build stronger B2B pipelines appeared first on MarTech. Email: See terms.

Education 110

Education Clickbait Communications Audience 110

Martech

JULY 16, 2024

Learn how to determine ROI and transform your loyalty program into a revenue center in our detailed publication on the subject. Download “The ROI of a Loyalty Program” e-book and discover the secrets to measuring customer loyalty.

ROI 110

ROI Fashion Marketing MarTech 110

Martech

FEBRUARY 15, 2023

In the modern ecommerce world, personalization is everything. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce.

Marketing 126

Marketing eCommerce ROI Communications 126

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. ” Reason : Direct focus on results, optimization and achieving better ROI. Processing.

A/B Testing 119

A/B Testing Clickbait Conversion Impressions 119

Marketing Dive

JUNE 12, 2025

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 23 JUN Webinar | 2 p.m.

Food 87

Food Cookies Pop-Up ROI 87

Martech

MARCH 24, 2025

In our latest MarTech Intelligence Report, Email Marketing Platforms: A Marketers Guide , we take a deep dive into how AI is shaping the next generation of email platforms. Its clear that AI is transforming how email campaigns are created, optimized, and delivered but is it delivering measurable ROI? appeared first on MarTech.

A/B Testing 113

A/B Testing Marketing MarTech eCommerce 113

Martech Series

AUGUST 1, 2022

From Seedtag’s latest funding to RollWork’s newest CRM enhancements, catch the latest B2B marketing and martech updates from this weekly highlight: __. MarTech Quote-of-the-Week! Top MarTech News of The Week: 25 th July to 29 th July 2022. MarTech QnA with the Expert. – Lynne Capozzi, CMO at Acquia.

eCommerce 98

eCommerce Marketing Brand Lift ROI 98

Martech

JANUARY 8, 2025

Whether you are a small startup with a simple ecommerce system or a global retailer with a complex sales process, clear dashboarding and insightful reporting are key for teams to work effectively. You might also explore forecasting tools that show expected ROI based on different budget scenarios. Processing.

CPA 109

CPA eCommerce Audience Conversion 109

Martech Series

NOVEMBER 28, 2022

Find out more on what the marketing and martech experts are doing in this weekly highlight: __. MarTech Quote-of-the-Week! Top MarTech News of The Week: 21st November to 25th November. to Enhance its Best-in-Class Software Solution for Ecommerce Merchants. MarTech QnA with the Expert. AppHub Acquires REVIEWS.io

Marketing 98

Marketing ROI eCommerce MarTech 98

Martech Series

NOVEMBER 15, 2022

Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy. In addition, expanding the partner ecosystem around eCommerce has been a priority goal for ZineOne. The post ZineOne Partners with HCL Software to Drive Conversions for Anonymous Visitors appeared first on MarTech Series.

Conversion 98

Conversion Conversion Rate eCommerce Machine Learning 98

Martech

MAY 12, 2025

Make necessary adjustments to their approach to ensure a strong ROI. The post Ad costs are soaring and retailers are panicking heres the fix appeared first on MarTech. By tracking each partners performance, brands can: Directly measure the profitability of their advertising efforts. Its your edge.

Retail 104

Retail Affiliates ROI Advertising 104

Martech Series

JANUARY 16, 2023

VTEX , the global enterprise digital commerce platform for premier brands and retailers, has launched its new retail profitability research paper, “Three Investments to Drive Ecommerce Growth,” at NRF 2023. Marketing Technology News: MarTech Interview with Krishna Subramaniam, Co-founder & CEO at Captiv8.

Retail 95

Retail eCommerce Conversion Rate MarTech 95

Martech Series

AUGUST 10, 2022

Flynn has led marketing team expansion, increased ROI, and elevated Zywave’s brand in the marketplace. ” Marketing Technology News: Gadget Enables Developers to Quickly Build and Scale Ecommerce Apps That Connect to Shopify’s 1.7…. .

Marketing 98

Marketing ROI eCommerce MarTech 98

Martech

DECEMBER 30, 2022

How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. But for all of this growth, brands expect accountability through the standardization in the measurement of ROI. Get MarTech! Digital media and advertising. Retail media networks. In your inbox.

Retail 117

Retail Media eCommerce MarTech 117

Martech

DECEMBER 4, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Get MarTech! Here’s something somebody asked me! In your inbox.

Advertising 112

Advertising eCommerce ROI Audience 112