Single Grain
JUNE 16, 2025
Third-party cookies are now largely obsolete, and global privacy regulations are becoming increasingly stringent. As a result, marketers face a stark reality: 85% of advertising professionals favor first-party data identifiers as the primary solution to replace cookies , according to recent research by Statista. This is a complete reimagining of how we connect with audiences.
Adweek
JUNE 16, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Meet Your Cannes Companion: ADWEEK Launches AI Agent for the Festival The AI tool brings the best of ADWEEK content to festival attendees—and those at home ADWEEKs AI companion has you covered for Cannes. ADWEEK By Will Lee --> Earlier this year, in anticipation of ADWEEK House Cannes Lions, I challenged my team to do something bold.
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Basis
JUNE 16, 2025
Amidst mounting trade disputes , shifting tariff policies , and a consumer base that’s worried about the future and pulling back on spending, marketing budgets are projected to remain flat this year. And as those budgets come under increased scrutiny, marketing leaders will once again come face to face with that age old conundrum: How to allocate spending between brand awareness and performance.
Adweek
JUNE 16, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Apples Tor Myhren Says AI Will Not Save Us in Rallying Cry for Human Creativity The marketing leader opened Cannes Lions by arguing for human craft as the industrys superpower. Myhren highlighted the human craft behind Apples esteemed ads, such as this one with Pedro Pascal.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
VideoWeek
JUNE 16, 2025
UK broadcasters ITV, Sky, and Channel 4 have today announced plans to launch a joint self-serve advertising marketplace, in a move designed to draw a wider range of advertisers — particularly small and medium-sized businesses — into TV advertising. The three broadcasters say the tool will let SMEs access and purchase addressable inventory to run a single campaign across the three broadcaster sales houses, with biddable pricing alongside other tools.
Adweek
JUNE 16, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators ABC Good Morning America Begins Broadcasts From New Home at 7 Hudson Square All of ABC News operations are now under one roof Good Morning America anchors at new studios at Hudson Square. Courtesy of ABC/Heidi Gutman By Mark Mwachiro --> On Monday, ABC News’ Good Morning America welcomed viewers from its new home and location at the Robert A.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
JUNE 16, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Watch All the Cannes Lions 2025 Grand Prix Winners ADWEEK rounds up the top winners from each category across the festival. By Brittaney Kiefer & Audrey Kemp & Cydney Lee --> Each year, the Cannes Lions festival honors the best creativity of the advertising industry.
Martech
JUNE 16, 2025
If no one sees your post, did it even happen? You’ve spent 45 minutes crafting the perfect caption. You found the right visual. You even posted at peak time. And then crickets. A couple of likes. One comment (from a coworker). And you’re left wondering if the algorithm is out to get you. It’s not the algorithm. It’s your approach.
Adweek
JUNE 16, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Agencies Stagwell Launches Unreasonable Studios, Merging Three Production Shops Into One The 200-person production company brings together ACE, Locaria, and Wolfgang Studios. By Audrey Kemp --> Stagwell has launched Unreasonable Studios (UNR), a new production company that combines three of its creative agencies—Anomaly Content & Entertainment (ACE), Locaria and Wolfgang Studios—into one global team.
Marketing Dive
JUNE 16, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
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Ad Monsters
JUNE 16, 2025
It’s easy to understand why some publishers feel like pressing pause on cookieless data strategies. Browser deprecation timelines continue to shift, regulatory enforcement remains inconsistent and let’s be honest: a significant portion of ad spend still flows toward third-party cookie-based campaigns. With technology and operations budgets tighter than ever, the temptation to delay innovation is real.
Martech
JUNE 16, 2025
Adobe announced today Adobe LLM Optimizer, an enterprise application built to help businesses increase relevance in an environment where consumers embrace generative AI-powered interfaces to find and engage with brands. The shift to AI-powered interfaces is real. Adobe released data from its Adobe Analytics platform showing a 3,500% increase in traffic to U.S. retail sites and a 3,200% increase to U.S. travel sites from generative AI sources from July 2024 to May 2025 (measured by users clicking
Digiday
JUNE 16, 2025
Omnicom this week is in the midst of announcing several of what it says are first-mover partnerships with major platforms, having just unveiled ones with Disney and Walmart yesterday. The mission is to build expertise around and access to live content, shopping and conversation. Today’s partnerships, Digiday has learned, are with Amazon and Meta, according to Omnicom executives.
Adweek
JUNE 16, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Adspeak Mark Reads Legacy and WPPs Next CEO A look back at Reads seven-year tenure, and some predictions on who might replace him. This week, Adspeak dives deep into the divisive world of Adalytics. ADWEEK By Rebecca Stewart --> Last week, WPP CEO Mark Read said he will step down at the end of 2025 after 30 years with the business, including seven at the top.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Single Grain
JUNE 16, 2025
A mid-market e-commerce retailer discovered they were losing 35% of their conversion tracking data to ad blockers and browser privacy changes. Within three months of implementing a proper GA4 server-side tagging setup , they recovered 28% of previously lost conversion data and improved overall data accuracy by 42%. This transformation didn’t happen by accident.
Adweek
JUNE 16, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Viant Swipes at The Trade Desk With a Billboard in Cannes The adtech firm is promoting its gen AI-powered DSP as a simple alternative The billboards target agency, brand, AI, and media execs crossing the Croisette. Whitnee Shulman By Trishla Ostwal --> Adtech firm Viant is turning up the heat in Cannes.
Martech
JUNE 16, 2025
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are the important metrics to watch as organic search traffic evolves? As organic search traffic evolves and begins to give way to large language models (LLMs) and AI-driven search experiences, marketers will need to adapt their metrics to effectively measure performance and impact.
Adweek
JUNE 16, 2025
Viagra, Vaseline, and a bold herpes awareness campaign took home top honors in the Health categories at Cannes Lions 2025, each winning a Grand Prix for creative approaches to intimacy, trust, and stigma.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Exchange Wire
JUNE 16, 2025
Amir Sharer, CEO, BRAVE, and Tamir Shub, VP of Business Development, IntentIQ join ExchangeWire to discuss how audience curation is evolving into a foundational element of programmatic As the post-cookie era unfolds and signal fragmentation becomes the norm, curation has evolved [.] The post Precision in the Age of Identity: Redefining Audience Curation appeared first on ExchangeWire.com.
Adweek
JUNE 16, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Paris 2024 Olympic Games Opening Ceremony Wins Cannes Lions Grand Prix The Olympic Games and KitKat were both awarded the Outdoor Grand Prix. François-Xavier Marit/Getty Images By Cydney Lee --> The Paris 2024 Olympic Games Opening Ceremony and KitKat both won the Outdoor Grand Prix at Cannes Lions on Monday.
Marketing Dive
JUNE 16, 2025
Skip to main content Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Inf
Adweek
JUNE 16, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Chat & Messaging Meta to Start Including Ads in WhatsApp They will appear in the Updates tab, Status, and Channels sections The ad experience on WhatsApp will incorporate limited information about a user. stockcam/iStock By Mark Mwachiro --> The user experience on Meta -owned messaging application WhatsApp is about to look a whole lot different with the addition of ads.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
JUNE 16, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Adweek
JUNE 16, 2025
McKinsey and Company’s new report examines the driving forces behind increasing CEO-CMO misalignment
Digiday
JUNE 16, 2025
Subscribe: Apple Podcasts • Spotify If there was any doubt that everything is an ad network, this year’s Cannes Lions Festival of Creativity proves otherwise. Ad networks, retail media networks and the bevy of ad tech companies that support them seem to have carved out a bigger space for themselves along the Croisette. For example, Chase Media Solutions has cozied up on ad tech row, along the pink carpet.
Adweek
JUNE 16, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Revolving Door Roku Names James Kelm VP of Product, Advertising and Media He had been chief product officer at Nextdoor Courtesy of Roku By Mark Mwachiro --> James Kelm is Roku ’s new vice president of product, advertising, and media. Kelm joins Roku from neighborhood social media application Nextdoor , where he was chief product officer, overseeing its product management and research teams.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
JUNE 16, 2025
A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around social media.
Adweek
JUNE 16, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators SUBSCRIPTION ONLY Cannes Lions Adobe Doubles Cannes Spend to Court AI-First Creators The tech giant wants to be seen as a leader in AI Adobe at the Majestic. Ryan Joe By Ryan Joe --> Adobe spent twice as much on its Cannes Lions presence this year compared to last year, its vp of marketing, Stacy Martinet, told ADWEEK.
Digiday
JUNE 16, 2025
To receive this daily Cannes briefing over email, please subscribe here. For a brief moment, it felt like the old Cannes was back. Olympic icon Michael Johnson was spotted over at Dentsu beach. Sir Martin Sorrell held court above the Croisette, delivering his usual readout on the state of the holding companies. Jamie Olivier was grilling. The sun was out, the rosé was cold and everything looked the part.
Adweek
JUNE 16, 2025
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Influencers & Creators E.l.f. Cosmetics and Pinterest Launch Personalized Beauty Tool Based on Color Analysis The tool directs users to shoppable products e.l.f. Beauty By Elena Cavender --> E.l.f. Cosmetics aims to remove the guesswork out of the viral beauty craze of consumers using color analysis to find colors of makeup and clothes.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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